Updated date:

Trends You Would Notice If You Were Visiting Japan in 2021

Kiyomi is a former Canadian pharmacist who is now living in Japan, where she enjoys being immersed in her Japanese roots.

This past year was particularly difficult for everyone in the world as the Covid pandemic took lives, jobs, sanity, and kept many people confined to their homes. Trends may be the last thing on anyone’s mind, but for some, these trends may also act as a little distraction and a get-away from all the stress.

1. The Entertainment World


The previously popular all girl group AKB48 has been replaced by many other similar groups, the latest being NiZiu. This group stemmed from a television show whereby the members auditioned and were chosen by a well-known manager in the Korean entertainment industry, J.Y Park. He has created many K-pop girls groups in South Korea. In the NiZiu project, all members are Japanese. Fans became interested in this group when they found themselves empathizing with the hardships, growth and successes of each chosen member.

Also in music, the worldwide-known Korean boy group, BTS, is popular in Japan too. Their good looks and moves captured the hearts of many women.

Both of these groups had dance sequences that became very trendy on social media. The dance sequence in NiZiu’s “Step and a Step” video has even earned a name, the nawatobi dance (jump rope dance), as one of the moves looks like they are skipping rope. BTS’ “Dynamite” dance steps also made fans want to imitate and create their own videos.


The entertainer/comedian/YouTuber Fuwa Chan had a huge break in the past year and continues to appear on various talk and variety shows. Her name was one of the top googled words in Japan in 2020. She’s bubbly, comedic, and you can’t miss her as she is always dressed up in bright rainbow coloured sporty gear that makes her look like she’s ready for a workout.

Since the Covid outbreak, everybody has had a lot of time to check out all the streaming services and watch a lot of TV. One drama that was often talked about in in Japan is called Ai no Fujichaku (the English title is “Crash Landing on You”), shown on Netflix. It’s a Korean romantic comedy about a young South Korean entrepreneur who goes paragliding and finds herself falling into North Korea territory during a storm. There, a soldier finds her and decides to help but must keep her hidden in his home for if his superiors found out, his reputation, that of his team and his high ranking father, would be ruined.

Manga and Anime

Japan has always be known throughout the world for its manga and anime, but this past year yielded a record breaking series. Kimetsu no Yaiba, or in English, “Demon Slayer” has become one of the best-selling manga of all time. The anime tv series has been praised for exceptional quality and is watched by people of all ages in Japan. The movie beat Miyazaki’s “Spirited Away” to become the highest-grossing film in Japan, even in Covid times. The ending theme song is so popular that it made singer, LiSA, a huge hit. I have not watched the anime but I know this song because I have heard it on various television programs. One trend that is influenced by Kimetsu no Yaiba is that of wearing masks made from material of same pattern as the clothing of the main characters.

Kimetsu no Yaiba fabric and goods

Kimetsu no Yaiba fabric and goods

2. Fashion

Solo Earing

I don’t really know when this fashion trend started, but I have been noticing it a lot more recently. Women will wear a large and flashy earing on one ear only. Usually it’s an elegant type, but I have seen a simple large hoop as well.

3. Sports

One relatively new sport that is becoming more and more popular in Japan is called Molkky, or Morukku in Japanese, and is a game started in Finland. It consists of 12 numbered wooden cylinders and one more used to throw and knock the rest down. Points are awarded and the first person to reach 50 points on the dot is the winner. This may sound like just a game, but it is considered a sport; one Japanese comedian/entertainer unintentionally became a representative for Japan on the National Team when he was recommended to try the sport after realizing that he needed a hobby.

4. Health


Oatmeal has never been a staple item in the Japanese diet, but recently, because of its health benefits, it is becoming more and more trendy. I suppose it is reminiscent of okayu, a rice porridge often eaten with savoury fare such as Japanese pickled vegetables. This is probably why savoury flavours of instant oats can be found in the convenience stores. It has become easier to find plain oats in the grocery stores as well.

Ume (pickled plum) flavoured savoury instant oatmeal

Ume (pickled plum) flavoured savoury instant oatmeal


In Japan, gyms aren’t as prevalent as in the West. Perhaps this is because people get their exercise commuting to work by public transit, walking and/or riding bicycles. Many people also work long hours making it hard to find time to go to a gym. This past year a lot of people reported putting on some weight as a result of working from home or being told to stay home in the battle to fight Covid. One type of home exercise that has become popular is called Hogupira. The term was coined by a personal trainer by the name of Yuka Hoshino. "Hogu" comes from hogusu which is a verb to describe loosening muscles, and "pira" is short for pilates. One does need an exercise foam roller to be able to do this. The combination moves are said to help lose weight, and is practiced by many Japanese entertainers and stars who have purchased her instructive book.

5. Leisure


Veranda Camping and Camping At Home are terms that are heard a lot in Japan now. This is also a trend that came most likely as a result of being forced to stay at home in the pandemic. Sales of camp and outdoor goods shot up as people tried to replicate the outdoor camp experience on their balconies or in their front ‘yards’ (houses in Japan typically don’t have backyards, or a very big property at all). Recipes for meals made on outdoor grills or burners are often shown on television. They’re a hit because they generally require just one pot or pan and are easy to duplicate at home.

6. Gadgets

Sandwich Maker

Also with people cooking and eating more at home, the hotto sando maker, or the hot sandwich maker became so popular it has tripled in sales. People are not only using it to make various sandwiches, but are experimenting, making other items such as pancakes and rice burgers.

7. Food

This category is always the longest in my trends articles because they are hard to miss when there is so much good food and they’re constantly being shown on TV. It’s no surprise that during this pandemic many of these products have been available for takeout or mail order. Even products that pre-Covid were not accessible without going to a shop, became online hits. Makers desperately looked for ways to sell their products when customers weren’t able to make the trip out (Japan has always had a very reliable and efficient mail delivery system by the way). Restaurants with no delivery system of their own are benefitting from services such as Uber Eats.

Inidividual Hot Pot

This nabe, or hot pot trend is definitely a result of Covid. Normally one big pot is set at the dinner table and everyone uses a communal ladle to scoop out the contents into a personal bowl, or some even stick their own chopsticks in to pull out a favourite item. Of course in the pandemic, this all is considered risky and unacceptable, especially when eating out with friends or coworkers (for the most part restaurants in Japan were open for business with limited seating, shortened operation hours and prevention measures put in place). The solution was to serve hot pot in small individual servings on a mini burner. In the end this turned out to be a good idea because now people don’t have to worry about other people’s chopsticks in the pot (which many people did not care for even before Covid times), and there’s no fighting over what flavour of nabe broth to order.

Hot Pot Cubes

With individual hot pots came the popularity of nabe instant broth cubes. Most broths are sold as liquids in big, heavy packages that are meant to be poured into a large pot along with the ingredients. With the cube, it is simply dissolved in water in a small pot, one cube for one person.

Individual servings of instant broth cubes

Individual servings of instant broth cubes


This snack or light lunch item has always been easy to find just about everywhere. However, it has become trendy again this year. It is essentially a curry-filled bun that is fried. Now there are all different twists on the regular round, panko covered fried bun. Some have taken odd shapes, others are not fried rather baked, some use expensive brands of beef, I have even seen one café serve the bread on a cast iron plate with curry poured over, calling it kare-pan. Every maker is trying to make the perfect balance of bread and curry while making their version stand out. Some new kare-pan specialty shops have even made an appearance.

This kare-pan is a collaboration of a bread company and a well-known curry house's curry

This kare-pan is a collaboration of a bread company and a well-known curry house's curry

Taiwanese Desserts

In my trends article from last year I had a feeling toufa, also known as douhua elsewhere, would become a bigger trend, and I am still seeing it more and more. This treat consists of silken tofu pudding dressed with a sugar syrup and topped with sweet additions such as red bean paste, taro, jellies or fruits.

Another Taiwanese dessert that is popular this year is the Taiwan castella cake. Regular castella has always been easy to find in grocery stores and department stores, but this year there has been a new variety sold by specialty shops. The Taiwan version is large and so light and fluffy that it jiggles.

A small Taiwanese Castella Cake with a whipped cream filling

A small Taiwanese Castella Cake with a whipped cream filling

Korean Desserts

Macarons have been pretty trendy for years, but the South Korean version, Tounkaron Fat Macarons, takes them to another level. These macarons are called fat because the fillings aren’t just a thin spread of jam or cream; there is so much cream, chocolate, or other sweet filling sandwiched inside that it creates quite a height. Perhaps “tall macarons” would better describe these treats.

Another sweets trend originating in Korea that is popular in Japan now is the Kuroffuru, a hybrid of a croissant and a waffle. Croissant dough is rolled up and instead of being put in an oven, the entire thing is sandwiched in a waffle maker. It comes out as an oddly shaped waffle. The kuroffuru has the crispiness of a waffle and the buttery chewiness of a croissant. Toppings such as ice cream, chocolate, caramel, fruits, etc. are usually added to make a pretty high calorie snack.

Giant Mont blanc

Mont Blanc is a popular cake in Japan especially in autumn when chestnuts are harvested. This dessert is a personal sized light cake or meringe topped with bit of whipped cream and covered in spaghetti-like strands of chestnut paste. The newest trend takes it further and uses a large press to create a truly mountainous nest of the chestnut paste. These spectacular mont blancs are sold by specialty shops and can cost at least 1800 yen (about 16 usd) for one. I suppose it could be shared by two people. The specialty shops are also being creative topping other desserts such as parfaits, tarts and ice cream with the strands of chestnut paste.

Kanure (Canelé)

These French pastries were also in my previous trends article as an item to watch out for. These eggy treats that are crunchy on the outside and dense and chewy on the inside, have indeed become a trend. Many pastry shops, not just the specialty shops, are making them and now canelé have become easier and easier to find.



Warabi Mochi Drink

In the past few years tapioca drinks, or bubble tea as it is known outside of Japan, has been so popular that you can find a shop or two in every major shopping area. Then came lemonade and banana juice, although these didn’t even come close to being as popular. Next in line for trendy drinks was the warabi mochi drink (the trend may already have passed its peak). This is purely a Japanese take on the bubble tea. Warabi mochi is a traditional soft mochi that almost melts in the mouth. It is usually eaten with kinako powder (soy bean powder) and a drizzle of kokuto (dark/black sugar) syrup. Now it has found a new place in drinks, replacing tapioca balls. Many cafes have added them to their menus, convenience stores have had their own prepackaged warabi mochi drinks and some specialty shops have even popped up.

Pudding drinks

When you say pudding to a Japanese person, they’ll usually think of a custard pudding as opposed to the type that is quite soft and is eaten out of a bowl because it can’t hold its shape. Puddings are a long-time favourite here and are found in every convenience and grocery store. Now they can be found in various drink forms. Liquid puddings, morsels of pudding put into teas, or puddings made with lots of milk to make lattes are some of the ways they are sold as a drink.

Pudding in milk tea drink

Pudding in milk tea drink


Without a doubt, the trendy dessert flavour this year is pistachio. Go to any convenience store, grocery store or the sweets floor of a department store and you’ll find pistachio in cakes, eclairs, macarons, cream sandwiches, cookies, chocolates, just about any type of dessert fare.

Pistachio desserts found at the convenience store

Pistachio desserts found at the convenience store

Although you may not be able to visit Japan this year, I hope I was able to give you an idea of what trends you would see. Even through the pandemic, people are able to come up with new ideas and now, more than ever, are using social media and internet mediums to spread the word. It’s great to see that there are so many successes despite Covid!


Kiyomi Motomura (author) from Japan on April 17, 2021:

Poppy, I just saw a woman wearing one big sparkly hoop earring on one side only this past weekend. Maybe it's only the stars on TV that are rocking this!

Kiyomi Motomura (author) from Japan on April 17, 2021:

Perhaps oatmeal is getting more popular elsewhere too! Blitzed oatmeal pancakes sound delicious.

Poppy from Enoshima, Japan on April 16, 2021:

I finally found oat milk in Jiyugaoka the other day! I hadn't noticed many of the other things you mentioned in your article, though. Are people really wearing only one earring? I'll have to keep an eye out for it.

Liz Westwood from UK on April 16, 2021:

This gives an interesting insight into the Japanese culture. Oatmeal is more widely used in the UK now I think. I had pancakes made from blitzed oatmeal this week.

Related Articles