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Pakistan Truck Art- Jingles of the Road

Author:

I am Hina; and I am a highly personalized writer. I like to put a lot of my emotions, experiences and opinions into what I write.

Pakistan Truck Art- At a Glance:

pakistan-truck-art-jingles-of-the-road

If you have ever experienced visiting or live in South Asia, a common sight is the jiggling, singing, merrily colorful trucks. Decorated with elaborate floral patterns and painted with striking colors, these trucks are moving prices of regional art and emblem of regional culture. Truck art in South Asian countries, especially Pakistan is not only a form of art but also a business boom for many. Let's have a look at the history and the true meaning of bold and beautiful designs that envelope these rumbling vehicles dancing down the roads.

In Pakistan, truck art dates back to the 1920s when Bedford trucks imported from England ruled the country’s roads. These trucks were designed with a crown prow termed as the taj and ornate bumpers with wooden panels along with their cabins. In the 1940s when trucks began to deliver goods over long distances, the owners started to label their trucks with distinct logos so that the illiterate people would know who owned the truck.

Over time these logos became increasingly ornate and regarded ad badges of competition. The addition of flamboyant colors and ornamentals rendered these trucks unique fame until it became a business. Truck art has spread its wings in many cities of Pakistan but Karachi was considered as the hub of truck art. Haji Hussain is an imminent name in this business who took this genre of art to its pinnacles.

Isn't it amazing?

Isn't it amazing?

For Pakistani drivers, their trucks are not just vehicles but a symbol of personal pride. Huge sums of money are invested in getting these trucks made up in the best and unique fashion. The more flamboyant a truck is, the more it stands out. It is more of a passion for the drivers; for them, it is a ritual that harkens back to old traditions. The drivers accessorize their trucks with bells festooning the exteriors- hence named jingle trucks, mirrors, bells, chains, motifs of (birds, flowers, famous personalities, animals, fish), glittery sheets, stickers, battery-operated lights, jangling chains, beadwork, and woodwork. And all this is not a one-time investment, regular touch-ups are done to keep the trucks new. Truck art translates an artist's imaginations, dreams, and inspirations. The details an artist adds to this folk art are a pictorial display of his own emotions. Every truck has a different theme and every truck is thus unique.

Lyrical style to express feelings. Poetry written in Urdu language is a distinct feature of truck art.

Lyrical style to express feelings. Poetry written in Urdu language is a distinct feature of truck art.

Truck art is folk art. It is not only limited to the automobile industry but has also found its way into other forms of art. Many songs are themed around truck drivers and their passion for their vehicles. Apart from music, crockery with truck art designs is gaining immense popularity. Fashion designers are introducing new designs inspired by this exquisite art. Some truckers have adopted a unique lyrical style to express their emotions. I love to read these poetic expressions. Some of them are even so funny; I bet you will roll with laughter.

Pakistan Truck Art in Australia.

Pakistan Truck Art in Australia.

Pakistani truck art is now gaining international attention. Thanks to the patriotic spirit of artists like Haider Ali, who is representing this folk art on international forums. Around the world, he has painted murals, structures, benches, and trucks in the distinctive truck art style of Pakistan. Ali’s paintings and murals are exhibited around the world and are receiving international applaud. Not only this, but he is also giving training to many young artists around the world.

From Roads to Skies. What a moment of pride!

From Roads to Skies. What a moment of pride!

Many truck art companies are flourishing and providing employment opportunities to thousands of people. Many of these companies are now aiming to use truck art as a medium to create awareness of social and political rights. The truck company owners are promoting employment opportunities for truck artists and also trying to raise the living standards of truck drivers. Many trucks are now displaying pictures of missing children and are beaconing a ray of hope to the downhearted parents.

Trucks creating awareness regarding women's rights.

Trucks creating awareness regarding women's rights.

Art in any form should be promoted. It not only brings international fame and recognition but also ensures the addition of a good name to our cultural heritage. And no country can progress unless its people show dedication to earn their motherland the respect and name it deserves. It is what makes a nation strong and proud. Pakistan Zindabad!

Comments

Ghazal naz on August 29, 2021:

Wow great writing

Cristina Vanthul from Florida on August 29, 2021:

This is so interesting, and so beautiful! Here in the United States, many truck drivers decorate their trucks with lights. Of course, there are also the company logos on the trucks. But they aren't nearly as ornate as these. I'd love to see them one day.

Atif on August 29, 2021:

Nice

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