Shafqat M. is presently Head of Content at Locate Translate UK.
YouTube Algorithm 2021 [How Does it Work]
You may also want to know how does YouTube algorithm work and what insights we can have on its working from an influencer's viewpoint.
YouTube algorithm 2021 explained by YouTube itself, let's hear it!
The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction.
— YouTube Help
We can infer from the quote how the YouTube algorithm work and can see clearly that the topic delivery matters when creating video content on YouTube.
Certainly, how to use the YouTube algorithm in your favor is a challenge for influencers.
They've to balance between creativity and discretion, at the same time, creating discoverable content on topics of viewers' interest.
There's no dearth of videos on YouTube. All subjects imaginable are covered. Viewers don't have a pre-planned playlist of videos on their minds when surfing YouTube.
And as such, they don't even come to YouTube to watch a particular influencer’s video.
They just happen to discover a video because it ranks well in YouTube's suggested videos and search results.
YouTube Marketing Tips
Whether you're an influencer or marketer, what matters in YouTube marketing is audiences' interests.
Knowing what your target audience is looking for is a marketing imperative to succeed on YouTube. And using Google Trends can prove very helpful in getting insights into audiences' preferences, interests, and of course, what exactly they're looking for on the world's largest and most popular streaming platform, YouTube.
How to use Google Trends for YouTube search?
The default search settings for Google Trends is "web search", which confuses many users as it loads trending web search results only.
But you can tweak it to view users' interest in a topic or search term you propose to create a YouTube video on.
*Google Trends is a Google tool for marketing. You may want to know what other free marketing tools Google offers, check out my article, Google Tools for Marketing.
How to Use Google Trends for YouTube Search?
So, for assessing the “web search” interest, over some time, in a topic or search term you choose for your next YouTube video, there's no better tool to use than Google Trends.
How do you use it for YouTube searches?
It's a simple process. Just follow these steps:
- Go to the “web search” tab.
- Click on it.
- A drop-down menu will show.
- Inside the menu, you will see other options.
- Select “YouTube search” interest.
From what you see on Google Trends, as a YouTube influencer or marketer, you can get countless ideas to devise well-informed content strategies.
Look, getting a preview of search interest is a tricky business and one with the maximum impact on your YouTube marketing strategy.
Take, for instance, Fashion and Beauty, the two topics seem to share the same interest from the surface, but when further delved into the topics on Google Trends, we happen to be utterly wrong!
YouTube search interest in beauty turns out to be 31% more than in fashion, worldwide.
Simply put, YouTube search interest can render your content strategies as accurate and precise as possible, and help you optimize video metadata more precisely.
Whether it be metadata for titles, descriptions, or tags, Google Trends come in handy.
Yet, most of the marketers turn a blind eye to Google Trends or overlook its capability to uncover topics and search terms of maximum interest.
Instead of ignoring it, if they resort to it, they can easily come across YouTube topics relevant to their business. Not only that but also to identify YouTube influencers whose content is ranking higher for those topic keywords and phrases.
As regards influencers, their channels need to have well-organized content, relevant playlists to rank well on YouTube.
Relevancy, Algorithms, and Social Media Feeds
While sorting posts in users' feeds, social media algorithms give top priority to the relevancy of the content, not publish time.
If your content is likely to be viewed or read, algorithms will send it to a users' social media feed. In other words, the 'likely yes' seals the fate of your content.
The reverse chronological method of sorting posts - where new posts automatically showed up first no longer works.
Now an individual user's behavior and other metrics factor in when algorithms deliver content to an individual user.
Video recommendations on YouTube bear it out. The individual user behavior alongside #tags, categories, and keywords come into play when the YouTube algorithm recommends videos.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Shafqat M