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How to Find a Niche Market

Writer and blogger who enjoys the challenge to find niche markets.


How to Find Niche Markets

Creating niche websites is one of the best and easiest ways to make money online. The hardest part can be how to find hot niche markets.

Niche markets and products can be an effective internet marketing strategy if you are looking for something you can put some work into up front and it will continue to work for you in the long run.

As the internet grows at light speed, common niches can be tough due to high competition. Rather than focus on those, you might aim to find a smaller more specific niche with high interest.

The idea of niche websites is based on finding good keywords, and building small sites around those keywords. These sites have good quality content to attract our friend Google who will happily send you traffic to your site. Once your niche site is up, you can monetize in a number of ways.

What is Niche Affiliate Marketing?

Once you find a niche, you can partner with affiliates who supply products related to that niche and place them on your website. Whenever a visitor buys through a link on one of your pages, you'll be paid.

In most cases the payouts for niche affiliate marketing are small, usually a small percentage of the sale. Yet these can add up if you get a lot of traffic and offer many products related to your niche that are in demand. You want to write really good descriptions for each product describing benefits and features, pros and cons.

Most companies now have an affiliate program. Amazon is by far the biggest. Some are easier to sign up for than others, meaning some require an application and a wait time for approval while others approve immediately. The applications always ask for your website, so it helps to have one that is established before applying.

Niche affiliate marketing is a viable business when done with integrity. It is best to only recommend products you own and have personal experience with. When writing reviews about the product, be honest about pros AND cons and avoid using overpromotional language.

How do I Find Niche Markets?

Here are some fun ways to search for hot niche markets.

This is where you will have to dig a little deeper to find a good niche and some keywords that will work for your mini sites.

  • Notice what topics are trending on social media, and also browse Yahoo, Google and Bing for hot topics. What are people talking about? Keep brainstormed lists, then search those terms in a keyword research tool. Sometimes you find that even if the topic is hot, the competition for that term is so high that it may not be worth if for you.
  • Go to website directories like Amazon and eBay and look at the categories they have. Look for popular book titles and best selling products. Collect brainstorm lists of niche topics.
  • You know that line of books for dummies? As in 'Dog Training for Dummies' or 'Internet Marketing for Dummies''ve seen them, those black and yellow book covers. Well here's the thing, there are now hundreds of titles for 'dummies' and they've already done the market research on those titles. All are hot niche topics, so those titles might be a good place to find a niche, especially new ones.

Look around you for current topics of interest to people and continue to brainstorm niche ideas. Then put a few of the basic words you find in one of the keyword research tools to see what words or phrases pop up.

Characteristics of a Good Niche

How do I know I found a good niche?

This can be the most complicated part of the niche finding process. You want to find a good mix of enough daily searches and not too much competition.

It will also depend what kind of site you are going to build using this keyword. The bigger the site the more competitive the term can be, but if you're building a micro niche site (one or two pages), a Squidoo lens, or something small you want to keep the competition to a very low level so you will be able to get it ranking in the search engines.

  • Focus on keywords with a large number of searches. If no one is searching, you will be wasting time.
  • Look for topics with low competition from other web pages. High competition will make it tough to get traffic.
  • Be Patient. The treasure hunt of niche keyword research just takes practice. Use a touch of ingenuity and and a dash of creative thinking to find them. Try to think of really specific topics instead or more general. It's much easier to find a specific product keyword with minimal competition than it is to find a keyword that is about a general topic.
  • Continue doing keyword research because the demand for keywords can change over time. I've created webpages based on a high demand keyword that worked very well for awhile, then traffic began to drop off. Likely the demand was still the same, but others were building sites based on the same keyword and so the supply of sites for that keyword grew dramatically.

Find Niche Markets with Keyword Research

The best way to find profitable niches is to use a keyword research tool. These tools allow you to look up a word or phrase and quickly get the scoop about whether it might be a valuable niche.

For example you will learn about: search volume, competition level, commercial intent - all the variables you need to know about any given niche. It's all in one place and on ONE screen. Keyword research tools make it quick and easy to find out if a niche might be viable and worth your time to pursue. You can then choose to use that keyword or phrase and move on with action.

The developers at Jaaxi have made it really easy by using a color coded system for competition. Keyword are color coded for strength of competition. Enter any keyword or phrase that appears viable for you, and the system will show you a green, yellow or red box. Green means you're good to go. If it's yellow or red , that indicates tough competition and so it might be very tough to rank for that keyword in Google.


Do Keyword Research to Find Niche Markets

There are many tools for keyword research and most have an option for use at no charge, even if that option is limited. The free option will usually allow only a few searches per day. Upgrades will allow more searches and more advanced tools. Below are a few free keyword research tools, my three favorites:

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  • Wordtracker
  • SEMrush

Also try using Google Trends which isn't exactly a keyword tool but can be used for as many searches as you like.

Why I Prefer Jaaxi for Keyword Research to Find Niche Markets

My very favorite tool to find hot niche markets ==> Jaaxi

While you can use the free keyword research tools, you may eventually find that keyword research is just too critical to SEO and getting traffic to short cut this practice. Jaaxi allows me to do what used to be a very time consuming and complicated task with such ease that it is even FUN!

One favorite feature on Jaaxi is that it is color coded. When you do find a potentially lucrative niche or keyword, it shows up in green, making it easy to spot among the list. Poor keywords are red and medium level is yellow. Related keywords also appear in the sidebar, which helps spark even more ideas.


Focus on Only One Niche at a Time

Less is Better. Avoid getting carried away with finding niche markets to the point where you are chasing after tons of them at once. Some encourage that but the thing is, you'll get lost in analysis paralysis, spread yourself too thin and not do the job well. The internet is competitive, and you want quality and focus over quantity. Learn the niche inside and out in order to be trusted,

It's not about just building a web page and moving on the the next niche. That would be an exercise in frustration and setting yourself up for failure. In order to get traffic you will have to focus on marketing and promotion, also edits and updates to the page to keep it running smoothly. Instead, focus on building trust and belief in you as a 'go to' person about that niche.

Finding NICHES is like looking for buried treasure.

In niches there are riches.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2008 Carolan Ross

Comments: Are you learning how to find a niche market?

Richard Nolan on June 24, 2016:

Thank you! That was useful information for consideration.

cris861 on September 26, 2014:

thanks for this article

Carolan Ross (author) from St. Louis, MO on May 25, 2014:

@tacopeland: I do realize that systems like Empower Network hold a strong draw, especially for those new to the online income world. My impression of that system was NOT favorable, I did look inside and left there Sour on the Empower Network. I blogged about that experience in detail.

Carolan Ross (author) from St. Louis, MO on May 25, 2014:

@drm1950: No not "easy" yet few things of value are, the thing about niche markets is that they are always changing. You find one and ride a wave for awhile, then it may very well flatten out, so ya always have to have an eye on the horizon, to always be searching or at the very least keep an eye out for future trends. An ongoing process...

drm1950 on May 25, 2014:

I am in the niche research stage. I intend on creating my own products, after I uncover a niche that I want to be involved in. I will than build a WordPress site. I have spent a lot of my free time in the niche research mode. I would not say that I am stuck, but there are a zillion schools of thought on the quickest and most efficient ways to uncover a golden nugget niche. That fact in itself is confusing. I am sure the niche research task might be easy for those that have had some success online and have figured out the learning curve for finding niches. For the newer person just getting started the niche discover process is critical and not really that easy.

tacopeland on April 24, 2014:

I am a newbie. I first started with online payday systems which brought me to empowerment network, which then brought me to another network..all selling their supposed ,but devoid of teaching. I have the desire, work ethic and motivation to succeed. I am just sick and tired of more money being required in order to succeed and receiving training which never seems to,materialize.

Can you help..your site is informative and has renewed my belief in a system that produces results.


Laura Hofman from Naperville, IL on April 24, 2014:

Excellent and informative lens! I definitely picked up some great tips. I have several niche websites on gardening and dog-related topics and they are picking up steam. Good content is very important! I want to try Jaaxi now...thanks for the info.

Harmonnia on February 21, 2014:

Great lens. Thank you for suggestions!

Carolan Ross (author) from St. Louis, MO on December 18, 2013:

@Tricia Deed: Wishing you good fortune with your niche sites! And with Jaaxi for keyword research, which made a big difference for me.

Tricia Deed from Orlando, Florida on December 04, 2013:

I am building niche sites the free way. I understand it takes longer, but I am patient. I picked up on Jaaxy for keyword research. I will check this company today.

Carolan Ross (author) from St. Louis, MO on November 13, 2013:

@Gypzeerose: Yes, getting traffic can be a challenge and maybe even more so as the popularity of the internet grows. Every day there are more sites competing for that traffic, and google redirects traffic regularly too. All the more reason to focus on a smaller niche - to get very specific. There are entire courses just about 'getting traffic' and worth the time to investigate.

Rose Jones on October 21, 2013:

I have several niche sites up - it is getting the traffic that is the hard thing.

onich60 on October 14, 2013:

Great info, thanks

Carolan Ross (author) from St. Louis, MO on October 01, 2013:

@MartinTim: Glad it was helpful. A 'good niche' for one may not be the same for another because it takes personal interest, passion & knowledge to sustain long-term. Best to consider your own scope of interest including hobbies & skills.

MartinTim on September 22, 2013:

It is very difficult to find Niche Market and I know it because I own a small business and it is very difficult to get a Niche market for your business. This lens will surely help me in finding new Niche Markets for my company. Thanks for sharing this great lens with us.

Carolan Ross (author) from St. Louis, MO on August 27, 2013:

@robertred24: Yes I agree that Micro Niche Finder is a good keyword research tool, but prefer Jaaxi for it's simplicity and ease of use. So for those who've never used one and are new to keyword rsearch. etc. I recommend Jaaxi. It's a tool that can make finding a niche FUN!

robertred24 on August 27, 2013:

I have bought and use Micro Niche Finder. It is a very powerful and time saving tool!

startithub on August 18, 2013:

Very good article, interesting and useful! Thanks a lot!

anonymous on August 10, 2013:

Hi i want to start an affliate marketing programme but i don't know what stpes to follow correct me where i am wrong.... Steps to be a successful affiliate marketer>>> Product search ( finding niche ) > creating a website or blog > promotion to increase traffic ( many ways and strategies one is SEO ) > regularly and conssitantly update contents of the website> traffic rank up in goolge ranking RESULT ((((((( SALE ))))))) ???

josietook on August 07, 2013:

As I'm loving it in New York, at the moment most of my lens focus on my time in Manhattan or my Manhattan T-Shirts. Not sure if this is my niche though. Great lens!

Carolan Ross (author) from St. Louis, MO on August 05, 2013:

@anonymous: Glad to hear it was helpful. New niche updates get added now and then, so consider a bookmark.

anonymous on July 15, 2013:


anonymous on July 13, 2013:

Thanks, I have got very good article which have write here.......

Carolan Ross (author) from St. Louis, MO on July 11, 2013:

@anonymous: WordPress is considered the industry standard for business websites, but that doesn't mean there aren't other viable options. What website software does your builder prefer? I guess if you do not plan to learn to publish online and instead will be depending on someone to do the web work, then not much choice.

anonymous on July 09, 2013:

I'm in first stage of building a niche site question would word press blog be better than a website my builder is more comfortable with his website software?

anonymous on April 25, 2013:

Some great useful advice here for anybody seeking to build a profitable niche for their business. I have chosen the paranormal and horror genres, as they have always been my main interest and have good knowledge of both topics. I have now published a number of ghost and horror books on Amazon Kindle, and have also set up my own website, Wirral Writer, to showcase my work. I am, however, always interested in new tips and advice in increasing traffic to my site, finding more suitable niches etc.


Carolan Ross (author) from St. Louis, MO on April 03, 2013:

@carolan-ross: I agree the title for the blog post itself is most important, and they most definitely need to be related, yes, makes sense.

Constantimo on April 03, 2013:

Some good information here, on a hot topic! Check out if you want to read my own review (as a user) of his Niche Finder software program.

Carolan Ross (author) from St. Louis, MO on April 01, 2013:

@EricKnight: You are welcome, Eric. Best to you.

EricKnight on March 12, 2013:

Lots of great info and resources. Thanks

Carolan Ross (author) from St. Louis, MO on March 07, 2013:

@colleenw1: Thanks Colleen, LOVE the treasure hunt of finding good niche markets! It gets easier as you go, and good keyword research tools help a LOT! My favorite is Jaaxi, SO much simpler to use than others I've seen.

colleenw1 on March 03, 2013:

informative article on niche sites.. Very useful and helpful...

carolan-ross on February 28, 2013:

@anonymous: When you say 'blog title' do you mean the www.domainname? the URL for the blog itself? or a title for an individual blog post? BIG difference there. I would not get too micro niche specific on the URL title for the blog itself, but definitely WOULD do so in titles for each individual post. They should be related of course. = blog name (URL), then a blog post might be 'Training your Beagle to Stop Barking' or some other specific title related to dog training. make sense?

anonymous on February 21, 2013:

i really joy reading your article,am currently to get a niche for my blog title and its really consuming,i need help

Carolan Ross (author) from St. Louis, MO on February 20, 2013:

@lakkolmahendra: Google Sniper is a product I've seen promoted on the Warrior Forum. Seems that niche is about 'traffic' and this being just one product under that category. Of course 'getting traffic' will always be of interest to website owners, but such products as that one - it may or may not stand the test of time to remain popular long-term.

lakkolmahendra on February 15, 2013:

Finding a good niche is really a difficult task. I appreciate your article. I wanted know one thing is Google Sniper is a good niche?

sitebildz on February 08, 2013:

I like your idea of using Twitter to research niches ... good call!

msparrow82 on November 13, 2012:

Really great tips you used in reference with the fisherman i never really put it into perspective like that

Thank you i will definitely Like this lens

ukprowriter on October 26, 2012:

Good content. Thanks for the tips

TestosteroneTommy on October 16, 2012:

Thanks for the lens. I haven't began making niche sites yet, but this will be bookmarked for when I take that next step!

anonymous on October 10, 2012:

What an informative lens for those who want to have multiple niche sites. In my work with clients I find people are often confused by having more than one niche.

I think it's much easier to have one main niche and then target micro niches within it so all you need to focus on building is one authority site BUT for thoe who want to go the route of having all kinds of niches this is a good place to start with great tips. :)

dominicanjoe27 on September 13, 2012:

thanks great article hopefully it will help me get an idea of how to do some niche sites.

anonymous on August 28, 2012:

Great info here! I have tried everything and would be interested in further help. I must be on the downward spiral. Could you look at and give me feedback? Maybe your ritual is what I need!

anonymous on August 10, 2012:

Thanks and kudos to you for sharing. I am still in the research stages and haven't quite figured out yet what I need to do. This helps a lot.

anonymous on July 30, 2012:

Great info! THanks for sharing! ;))

successful-marketing on July 11, 2012:

Thanks for sharing

CrazyforCollecting on July 06, 2012:

Great lens with lots of information. I'm not quite ready to spend money on a program yet -- right now I'm just looking at all kinds of information, and you were a big help. I'm bookmarking this lens. Thanks!

MillBucks on June 21, 2012:

You have featured such great tips, this is a great page for everyone to bookmark for future reference since you have answered a great amount of questions. Great job getting all this info together.

anonymous on June 09, 2012:

hello evry1 . i want to earn good mony online.through ppd sites. i need to create a niche for dat. can any 1help me out..? m new here..

Ryan Will on May 20, 2012:

I am looking for a niche to start my next niche website and was looking for some tips. I stumbled upon your lense; thanks for the info.

miauw99 on May 18, 2012:

Thank you for answering my question on niche market...

xmen88 on March 20, 2012:

Fantastic lens.

Carolan Ross (author) from St. Louis, MO on March 13, 2012:

This 'daily niches' lens is loaded with so much valuable info I'm bookmarking to come back when I have more time. I use Jaaxi for keyword searches right now, did have Micro Niche Finder but find Jaaxi so much easier to use. I agree that the keyword search gig is similar to finding hidden treasure :-) and gets easier with practice.

anonymous on March 13, 2012:

Nice lens! Thanks!

bbires on March 10, 2012:

Great imfo

francois123 on February 16, 2012:

Great stuff here. Amazing.

anonymous on February 09, 2012:

this is very helpful to everyone, especially those who have some problems like me having the right tool in keyword research.

JenniferAkers LM on February 07, 2012:

Great tips, Jackie. I bought IPK also - great product! I also love your site because you're so generous with your knowledge and time in helping people make money online.

zeyty01 on January 19, 2012:

Trying to build niche everyday! Getting more success every day...

chwwalker lm on January 05, 2012:

Thanks for the great post. I'm hoping to start building niche blogs soon. I recently signed up for free niche idea emails from Some of them are the kind I probably won't use, but each niche idea comes with a list of 1000 keywords, so it's worth it. The only thing is I have to do a bit of research to determine how competitive the niche and its keywords are.

davenjilli lm on December 18, 2011:

THANK YOU SO MUCH! I am going to use these tools you have suggested.

Heather McGlaughlin from Marryland on December 03, 2011:

Thanks for the great niche finding tips.

anonymous on October 06, 2011:

how do I find existing niche sites? This would be good if you know another language and can create a site for that language.

Thank you!

routinehabit on September 26, 2011:

Hi Jackie, thanks for the information and I have to say after watching the video on the micro niche finder it looks like a great product.

anonymous on September 09, 2011:

Good lens on niches JackieLee. A very lucrative business if done properly. You seem to have a pretty in depth understanding of the craft! Thanks a lot, very helpful.

franstan lm on August 04, 2011:

Very informative

Karen Kay from Jackson, MS on May 05, 2011:

Excellent, informative and well thought out lens! Very well put together! I will be back! Blessed by your neighborhood angel

Sara Duggan from California on April 09, 2011:

Blessed by a SquidAngel.

Yawapi LM on March 13, 2011:

great information, thanks!

Dawn Michael from Thousand Oaks on February 16, 2011:

Great information and I really got a lot out of it!! Thanks

TheSourcePublishing on February 12, 2011:

Great information Jackie, I love your lenses, very thorough. Thanks, Leah :)

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BeaGabrielle1 on February 06, 2011:

thanks for all these useful information! Great job on the lens!

anonymous on December 01, 2010:

nice the way... there's a new one, an updated version, launched already... called micro niche profit formula ... read micro niche profit formula review

whatsreal12 on October 14, 2010:

I'm looking for the courage :-) and your lens is helping! I am grateful you shared the link to the homeschooling niche blogging mama, I'm heading there next... maybe I'll see you there (which I personally think is a *great* thing!! Wishing you continued success!

cory_wilson on October 11, 2010:

Hey JackieLee, I agree, when searching for a niche market it's best to find a long-tail phrase that has a minimum of at least 1K search per month. I now try to target a min. of 3K a month.

MarleyK LM on September 10, 2010:

I too, love finding niches. There are so many great ideas around you everyday. Goo suggestions.

juw1976 on August 15, 2010:

trying to do that, for that i am following your articles. it is good to learn from you... Thanks.



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profitintheinternet on April 29, 2010:

Great and useful information that you have provided here. Thanks for your tips.

I think it's a great job to you.

ForestVance on April 14, 2010:

Nice lens. I totally agree with you - the concept of marketing to a niche was something I really struggled with when I was getting going with internet marketing. I actually feel putting the pieces together and really narrowing down the market I was targeting was the biggest thing for me to start actually making money.

P.S. I agree - Micro Niche Finder rocks!

PickinKeywordTools on February 10, 2010:

You hit the nail on the head with MNF. It's a great tool

jeffmonet on January 28, 2010:

I like your lens! Use MNF, go for long tail keywords. Make a mini network of sites targeting those micro niches: SUCCESS! Yes it can be that easy! Regards!

no_king on December 02, 2009:

great information! i have been looking everywhere for ways to find a good niche! i just need to find them, and also low competition keywords and im good.

anonymous on June 24, 2009:

Great Post! I also have an article on how to find a niche. . It covers a lot of the material you were covering too. Good job putting that article together.

anonymous on June 07, 2009:

Awesome Lens, 5 Stars - Keyword Research is a important part of marketing online. Without proper keyword research you are doomed to fail. Thank you for making this lens.

anonymous on May 10, 2009:

Great lens Jackie with a lot of great valuable content, (as usual). Thank you. Question??? If your funds were limited and you could only go with one resource product...which would you choose? I already have the One Week Marketing System and belong to Wealthy Affiliate. Time is probably my biggest barrier but I know I can buy anymore of that. I'm getting a lot of great info from PotPieGirl and LearnItStepbyStep Blogs. But based on this lens, I think I need more help. So if you could only choose one product in your list of recommendations to go with...which one would it be?

Joan4 on May 10, 2009:

Great information - I think I am as scattered as Susan, but learning! :)

JackieLee LM on March 17, 2009:

[in reply to Susan52] Hey Susan,

That's what I like about niche marketing, you can do lots and lots of different niches. No need to stick to one thing. Get your sites up, do the marketing and then let them go! I have focus issues too. ;)


wordsurfing on January 21, 2009:

thumbs up ! - some very useful information - thanks.

jtholmes on December 06, 2008:

Thanks Jackie,

I enjoyed this lens and you have great information here. Will look into the Niche Blogger on your recommendation. 5*'s

Susan Deppner from Arkansas USA on December 06, 2008:

Good info and resources! I'm too scatterbrained to stick with a niche, which is really not good advice. I need to get more focused.

anonymous on October 04, 2008:

Great lens with excellent resources. This information will be invaluable to anyone starting out looking for a niche market.

Deb Bryan from Chico California on July 04, 2008:

Great Lens and Congrats to you for achieving Giant Squid! :D You have some great information and resources here, I'll check back again to read more and try some new things. Thanks for all of your hard work putting this all together! :D

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