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How to Start a Successful Youtube Channel

YouTube has over two billion users worldwide. That's nearly two-thirds of the world's Internet users, and 500 hours of video are uploaded every minute.

Its videos get about one billion hours of viewership per day. With this, YouTube has become one of the most important income channels in the current century and is an excellent marketing tool for companies and businesses.

There is no better time than now for you to start creating your own YouTube channel or business.

In this article, we'll cover:

  • How to create a successful YouTube channel

  • Terms of activating ads on YouTube

  • Creating advertiser-friendly content

  • Tips for creating a successful YouTube channel

  • The most important statistics and facts about YouTube

  • What about advertising revenue?

How to create a successful YouTube channel

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First: Create a Google Account

If you use a Google service like Gmail or Google Drive, you already have a Google account, and you can skip this step. If you do not have any Google accounts, you first need to register a new one.

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Second: Create a YouTube channel

In the upper corner, click on the image of your account, and choose to Create a YouTube channel to proceed to the steps of filling in the data for your channel.

You can watch the video below on how to create a YouTube channel:

Third: Select the type of YouTube channel

Select the type of channel you want to create; Either you decide to create a personal YouTube channel, in which case it will rely on your Google account data, such as your name and photo, or create a channel for your brand to which you add data specifically. In all cases, there is not much difference between the two, as they can be modified afterward.

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Fourth: Add a name for the channel

Choosing a distinguished name for your YouTube channel is the first starting point for creating a good brand, and here are the most important specifications that it is preferable to apply to it:

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1. Select your channel category

First, you must select the category that best suits your YouTube channel. Most YouTube channel names usually fall into these four categories of names:

  • Personal
  • Brand name
  • Descriptive (identifies the channel content directly, e.g., quick home character)
  • Categorical (specifies the category the channel falls into, for example, soft music)

2. Choose a unique name

Think of some popular channels you follow on YouTube, what makes them so special? Besides the power of the content, you will find that the names of those channels are easy to remember, so it is important to formulate the name of the channel attractively so that it sticks in the minds of the masses.
It's best if the name has two to three words at most, and avoids using numbers, so it doesn't look like it's auto-generated.

3. Provide a domain with the same name

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You may need to create a website that represents your brand, so don't forget to check for the availability of a domain with the same name you chose. In addition to the domain, search on social media for the suggested name, just in case it might be used by a third party, preferably URLs of channel social media accounts with the name selected.


4. Link the name to the channel's content

The name of the YouTube channel should show its identity. However, it should be relevant to the people watching the videos on it, try to associate the name with the content posted. For example, when creating a YouTube channel about fitness, combine the terms exercise or sports with the channel name.

Fifth: Add the channel icon

The first option you will see after selecting a channel name is to add an icon to it. The added icon expresses the channel's visual identity, preferably your brand's logo, to show the professionalism of the channel and contribute to promoting awareness of it.

Note: The recommended dimensions for the channel icon are 800 × 800 pixels, with a maximum file size of 4 MB or less.

Sixth: Add channel information

After selecting the channel image comes the item to add information. Here, you should describe your brand and what viewers expect to see on your channel. This description will appear in more than one place, such as search engines, so be sure to provide a clear description when adding it.

Terms of activating ads on YouTube

Ads are one of the most prominent and popular ways to monetize YouTube. The step of activating the ads comes after applying the conditions for profit from YouTube that qualify you to be accepted into the YouTube Partner Program, which is having more than 1,000 subscribers. The number of watch hours on your channel exceeding 4,000 hours during the year before applying to activate the profit feature from YouTube, and certainly the presence of your country in The list of countries supported by the YouTube Partner Program, as well as the activation of linking your Google AdSense account to your YouTube channel account.
After you accept the program and activate the YouTube profit feature, you can start activating ads on YouTube, but this does not mean that you can activate them in any video on your channel, even if its views are in the millions, as activation requires the application of some policies and conditions set by YouTube, to accept adding ads. In the clip you want.

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If you violate these policies, your ads will be suspended and your channel may be removed, suspended, or even suspended from the YouTube Partner Program. Therefore, it is necessary to refer to the conditions for activating ads on YouTube, which are mainly related to creating content suitable for advertisers, as we will explain.

Creating advertiser-friendly content

YouTube has defined advertiser-friendly content guidelines, to help you choose the right videos on which you'd like to enable ads on YouTube, to enable YouTube monetization for the relevant clip. Note that these guidelines should be applied to any part of your channel's content, whether thumbnails, video content, live streams, titles, or video descriptions. The following are the most important inappropriate content to activate ads on:

  • Profanity: Frequent use of vulgar terms throughout the video.
  • Unexplained violence: such as clips that focus on violence and blood, and deliberately disgusting shocking content.
  • Unethical content: such as clips on socially inappropriate topics.
  • Prohibited promotion: selling, promoting, and using illegal drugs or drugs in a video.
  • Terrorism: and similar acts of piracy, use of weapons, identity theft, and others.
  • Non-exclusive or copyrighted content.

On the other hand, you must be at least 18 years old to activate the YouTube ad profit feature. If you are under the age limit and want to create a YouTube channel and add ads to it, you can authorize a legal guardian who is over 18 years old to manage your Google AdSense account.

Tips for creating a successful YouTube channel

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1. Optimize Your Content

For your YouTube channel videos to get higher views, optimize their content to get a good ranking in YouTube and Google searches. Once you've uploaded your first video, give it a unique title, so viewers are more likely to find it on the search bar, and be sure to include your keyword in the description and title.

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You can use Google's Keyword Planner to search for the title to include in the video and see how many searches it gets, if not acceptable (less than 1,000 searches per month) try to find another title.
Don't forget to make sure to scope the competition and check the keywords used by similar videos. Finally, write a good description of at least 200 words, this will not only help viewers know what your video is about but also help your video rank on search engine results pages.

2. Get the right equipment

Using your smartphone is a practical way to record videos. But if you want viewers to enjoy your content, it is worth investing in the right equipment. Most YouTubers use DSLR.

All this along with other essential video shooting accessories such as: tripods, lenses and studio lighting. And don't forget to invest in a good microphone, too; The clarity of the sound is just as important as the quality of the shooting.

3. Make every second count

As much as producing high-quality content, it's important to remove anything that does not enhance and add value to your videos. This means that you need to be selective with the partial clips you include in the final clip (i.e., after you finish editing). Choose only the best shots and delete the silent moments to keep viewers interested and engaged throughout the entire video.

4. Start the video in an interesting way

Trust me, there's nothing that grabs the viewer's attention until the end of a video better than starting with an interesting shot, show the end result first If your video is a snapshot, the amazing end result makes the audience more interested in seeing how you achieve it.

Stories are another way to interest viewers. When you start your video with a story, people will naturally want to keep going to see what happens. No matter how you engage viewers, make sure your editorial is directly related to the topic.

5. Use simple programs at first

If you are a beginner in video editing, you will achieve much better performance with simple software such as:

  • Windows Movie Maker
  • Openshot
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These programs are much simpler to use and can be downloaded easily, and if you haven't learned video editing skills yet, you can take a course about editing and designing your all videos.

6. Build your own network

Although YouTube is not classified as a social networking site, it does involve a large percentage of communication and collaboration between users. Hence, to be successful, you need to make an effort to build your network.


Collaboration between creators has proven to be effective in helping the channel grow and gain new subscribers, as it helps both collaborators gain exposure with the other subscriber base. Talk to other creators and make friends, and don't be afraid to reach out to the biggest YouTube influencers to ask about possible collaborations.

7. Interact with your followers

YouTube wouldn't be what it is today without audiences seeing video content created by businesses like yours, and programs for influencers, so make sure you stay engaged with your audience if you're planning to grow your popularity and create a successful YouTube channel.

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You will first need to build a community that cares about the topics your channel offers, then start interacting with your viewers, responding to comments and asking questions, and most importantly, listen to them and use their opinions to develop your content.

8. Add videos regularly

No matter how great your content is, it's important to keep posting videos regularly, there's nothing more fatal to your channel than a time-out. Some channel owners post videos once or twice a week, and they usually tell their viewers this schedule at the end of each video so viewers know when to come back. Regular posting gives a channel a greater chance of getting a steady stream of views, especially after it has gained several active subscribers.

The most important statistics and facts about YouTube

Before creating a YouTube channel, it is important to review its latest statistics to benefit from them in creating the most viewed content. Here are the most important ones during the current years:

1. The number of hours of video uploaded

As of May 2019, about 500 hours of video are uploaded every minute, that's 30,000 hours of video per hour, and videos are garnering about 1 billion watch hours every day. As of May 2019 to date, YouTube has 2 billion logins per month, compared to 1.8 billion in 2018. The average length of YouTube videos is about 12 minutes across all categories, except music videos average of about 7 minutes.

2. Most Viewed Category

As of December 2018, entertainment is the most viewed category on YouTube, making up about 25% of all YouTube video views. People's videos and blogs are the most popular category of videos uploaded to YouTube, accounting for about 32% of all YouTube videos.

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3. Other statistics

  • Users watch more than 500 billion YouTube videos per day, which makes up more than 1 billion hours of YouTube videos per day.
  • 400 hours of video are uploaded to YouTube every minute.
  • 1.3 billion people use YouTube regularly.
  • YouTube's users spend about 40 minutes on the platform per day

What about advertising revenue?

Many people ask about the mechanism by which YouTube pays the profits of channel owners, and it is due to YouTube adopting the policy of incubating advertisers (that is, the ads that appear while playing videos), YouTube simply earns directly from the advertisers, and then pays the owners of the videos their percentage depending on several factors such as Views, clicks, viewer demographics, etc. According to recent statistics, global advertising revenue on YouTube was about $15 billion, compared to $11.16 billion in 2018.



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