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Who (Says) What (to) Whom (in) What Channel (With) What Effect: Media Communication's Mind Control Through Technique

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Physio-Techne: Merging Man And Machine

Artificial Human Beings - Technological Technique Fusing With the Human Body And Mind.  the merging of man and machine is much closer than the average person is willing to believe.

Artificial Human Beings - Technological Technique Fusing With the Human Body And Mind. the merging of man and machine is much closer than the average person is willing to believe.

TV Looking and Watching Us; We watching and looking at TV - Al the while we are obeying to being subliminally seduced by TV

TV Looking and Watching Us; We watching and looking at TV - Al the while we are obeying to being subliminally seduced by TV

Your Behavior Will Be Controlled By A Brain Chip. "Smart phone will be implanted"

Your Behavior Will Be Controlled By A Brain Chip. "Smart phone will be implanted"

Marshall McLuhan Has offered frequently brilliant and baffling theories about the impact of media on man. His observations  are riddled with such flambouyancy and undecipherable aphorisms:  "The electirc light is pure information", etc.

Marshall McLuhan Has offered frequently brilliant and baffling theories about the impact of media on man. His observations are riddled with such flambouyancy and undecipherable aphorisms: "The electirc light is pure information", etc.

Jacques Ellul: During World Wr II he was the leader of the French resistance Movement against the Nazis. He warned that Technique was having drastic effects on all aspects of modern life

Jacques Ellul: During World Wr II he was the leader of the French resistance Movement against the Nazis. He warned that Technique was having drastic effects on all aspects of modern life

Neil Postman, the Media Ecologist

Neil Postman, the Media Ecologist

Aldous Huxley and a Fabian Socialist talked about a coming Social Dictatorship

Aldous Huxley and a Fabian Socialist talked about a coming Social Dictatorship

Erich Fromm believed that freedom was an aspect of human nature that we either embrace or escape. Among many of his writing, "The Sane Society" was one of his great works

Erich Fromm believed that freedom was an aspect of human nature that we either embrace or escape. Among many of his writing, "The Sane Society" was one of his great works

Ludwig Wittgenstein extended Russel's notion of logical analysis by describing a world composed of facts, pictured by thoughts which turn expressed by the proposition of a logically structured language

Ludwig Wittgenstein extended Russel's notion of logical analysis by describing a world composed of facts, pictured by thoughts which turn expressed by the proposition of a logically structured language

Walter Lippmann

Walter Lippmann

Edward Bernays

Edward Bernays

Carl Jung

Carl Jung

Harold Lasswell

Harold Lasswell

Eric Havelock

Eric Havelock

Waalter Ong

Waalter Ong

Bertrand Russel

Bertrand Russel

who-says-what-to-whom-in-what-channel-with-what-effect-media-communication-enable-human-dependency-on-technique
AOL/Timewarner Logo

AOL/Timewarner Logo

The Walt Disney Company Logo

The Walt Disney Company Logo

Vivendi Universal Logo

Vivendi Universal Logo

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Goebbels, minister of propaganda in the Nazi regime

Goebbels, minister of propaganda in the Nazi regime

McLuhan: The new electric galaxy of events has already moved into the Gutenberg Galaxy. Even without collision, such coexistence of technologies brings trauma/tension to all living beings

McLuhan: The new electric galaxy of events has already moved into the Gutenberg Galaxy. Even without collision, such coexistence of technologies brings trauma/tension to all living beings

Grammar of words within language can be applied from one word used in various meanings: but meaning is the same meaning many

Grammar of words within language can be applied from one word used in various meanings: but meaning is the same meaning many

Eschew Obfuscation in the English Language and what to do about vocabulary intimidation: "eschew obfuscation" means "avoid confusion".

Eschew Obfuscation in the English Language and what to do about vocabulary intimidation: "eschew obfuscation" means "avoid confusion".

Communication process is circular and linear; Provided the additional notion of a "field of experience"; Included feedback; included culture; included context- Wilbur Schramm's Model, 1954

Communication process is circular and linear; Provided the additional notion of a "field of experience"; Included feedback; included culture; included context- Wilbur Schramm's Model, 1954

Kincaid's Convergence model: this is when communication is defined as a process in which participants create and share information with one another in order to reach a mutual understanding; communication is viewed as proces rather than a single event

Kincaid's Convergence model: this is when communication is defined as a process in which participants create and share information with one another in order to reach a mutual understanding; communication is viewed as proces rather than a single event

The information processing model has been dominant in cognitive science and communication studies; it question as to whether is there communication without cognition?

The information processing model has been dominant in cognitive science and communication studies; it question as to whether is there communication without cognition?

Source included oral, written, electronic or any symbolic generator-of-messages; stresses transmission of ideas; recognized that receivers important to communicate; helps us dicipher words and symbols of other so we can understand

Source included oral, written, electronic or any symbolic generator-of-messages; stresses transmission of ideas; recognized that receivers important to communicate; helps us dicipher words and symbols of other so we can understand

Scientists are studying complex wiring of the brain to build  the computer of the future, one that combines the brain's ability for sensation, perception, action, interaction, cognition, consumption, compact size creating computational theory

Scientists are studying complex wiring of the brain to build the computer of the future, one that combines the brain's ability for sensation, perception, action, interaction, cognition, consumption, compact size creating computational theory

Scientists are studying the wiring of the human brain. Circuit tracing method allows studying of incoming and outgoing signals from any two brain centers; they can look aat up to four links in a circuit. They see that as their technological innovatio

Scientists are studying the wiring of the human brain. Circuit tracing method allows studying of incoming and outgoing signals from any two brain centers; they can look aat up to four links in a circuit. They see that as their technological innovatio

Subliminal Seduction and Mass Mind Control and Techniques

Communications Thinkers On Mass Media

The most important dividing points in the history of civilization were each accompanied by an invention that caused an information explosion. Such information explosions have a tendency to propel civilization to the next level. Robertson writes: "... civilization can generate information at a rate that far exceeds anyone's ability to make use of it. Electronic computers, however, are capable of creating a totally domineering entity since the invention of the printing press and the publication of books." Robertson discusses a new dimension in an information explosion.

Computers can multiply our ability to find, analyze, and make use of vast quantities of extant information, thereby circumventing the information limits that limits the invention of the printing press and the publication of books. Robertson breaks civilizations into four categories, and Level 1 being the emergence of Language; Level 2 is the development of writing systems; Level 3 is the invention of the printing press and the publication of books; and Level 4 is the computer age. It is from these four aspects that we can see the evolving and evolution of media in its multi formed and multifold manifestations we are now dealing with in this Technological society.

In the same vein, on the other hand, Dobbs took this information of Robertson far beyond analysis. Dobbs describes how the technological advances of the 'Computer Age' have actually changed the nature of the human being. Dobbs believes that humanity itself has become a technological extension: a "holeopathic retrieval," and that it is possible to return to our own "anthromorphic " (First Nature) bodies with complete awareness of how the body was lost in the first place.

He believes that under the present "electric conditions," the "Second Nature body [technological Extension) is over-stimulated to the point of constant awareness. And maintains "nobody sleeps" because nobody has a real body. According to Dobbs, Second Nature(we'll begin calling it what he says it is - Technological Extension - oral and mechanical technological extension of the human being, which he sees as an artifact of the First Nature embodied condition.

A person who awakens to this condition is then free to "flip out of the body" and become discarnate and then return to the First nature(anthromorphic state), and flip back and forth between First Nature [Original nature] and Second Nature[virtual reality]. This is how human beings have been channeling, and having other out of body experiences. (Dobbs)

It is this oscillation from nature to technique that is exploited by those who wish to controlled in order to make them obey the new technologies and their emergent techniques and protocol-that one has to put trust and operational reality fully onto the technological sphere that obeying is partly being enslaved to these techniques and gizmos.

We cannot divorce our First nature from existence from what we are, yet we have an undeniable Second nature extension. Our current technological level has the propensity to extend the Second Nature to the 'nth' degree. This is most obvious in the present "urgency" to move human beings off the planet into a home far away deep in space. As Dobbs explains, 'what we have in our attempts to get off planet is the first simultaneous extension of both First and Second Nature [moving the physical body with the aid of technology into space].

There is an inescapable trend leading toward ultimate implosion from the Telegraph phase to the Satellite phase. The Satellite is an important marker in this evolution towards fusion. If you consider every technological environment an extension of the human crowd, or entropic social Nature, rather than of biological Nature(First Nature), then because the satellite is alone of all technologies a complete extension of the plane, or First Nature, by being the first man-made inhabitable simulation of our 'natural' environment,' it follows that the satellite is the first simultaneous extension of both First and Second Natures,(It is both the extension of Man and Technology), thus in this case, something unique and unprecedented has occurred.

This merging of the two Natures 'anticipates' and prefigures symbolically the bridging of the gap ("friction") between humanity and the environment[technological technique]. Also this frictionless condition is anticipated by the satellite as a symbol of individual attachment from the historical prison of the crowd dynamic. We are literally 'out of town,' and not jiust on another town, but 'off the planet.' This means, were we to achieve this feat, we would be in a position of trusting and obeying these extension, which we are still finding out if it is to our benefit or not.

As Robertson explains, each of the three information explosions which occurred in the past produced a society that was largely unrecognizable to an individual from an earlier civilization. The current level 4 information explosion(the computer age) is proceeding at a much quicker pace than the previous three. The difference between 20th and the 21st centuries may well be greater than the difference between the 290th and the 13th (AD or BC).

The same peculiarity of Level 4(computer age) was that the extension of civilization into outer space environments. And one way to appreciate the full capability of the 'computer age civilization is to recognize that the Apollo moon landings were among the first [and perhaps the simplest] examples of accomplishment that are possible only in a Level 4[computer Age] civilization.

Dobbs claims to be the leader of "The Secret Council of Ten," a secret group that controls the world with "techniques" which he calls "synchronistic-linguistics" and Tetrad management." The "Tretrad" is a four step process that analyzes he projected evolution of man-made artifacts, and is a means of predicting the future of humanity by predicting the future of its technology. Dobbs claims that as 'tetrad's manager" his goal is to help humanity to retrieve their lost human scale identity.

Dobbs includes technology as part of "synchronistic Linguistics"He says that Tetrad Management is management of the Global Theater by the shadow government through synchronistic linguistics, which numbs and entrances its viewers using the "audience participation mystique." The media works to make you think you're part of something. But you're not, because it's all a big hologram. One then begins obeying ma-made illusion and delusion of grandeur in a viral reality and still believes that he/she is obeying man made rules and created thoughts and mind-set-They could not be farther from the truth.

As P.D. Ouspensky has noted, the 'appearance' of 3-D material world is a property of human perception and cognition, and not a property of the world per se. Many have noted that this 'appearance' is much like a hologram. In addition, studies have corroborated the hypothesis that the mind works "holographically."

For instance Carl Pribram hypothesized a holographic model to explain how the brain convinces us that inner processes are actually located outside the body. David Bhom was well known for for using quantum physics theories to suggest that the universe operates as a kind of giant, flowing hologram.One radio caller once pointed out that they strive for total control, but the thing they can't control is the real natural phenomenon of "synchronicity."

This is because synchronicity is the real world(First Nature) leaking or [morphing — my insertion] through the second Nature sleeper. Synchronicity has been described as the "flaw" in the fabric of space-time. You might even see it leak in the Dobbsian perspective. Dobbs once stated that:

"They can't control your private citadel of consciousness, and that means they can't control you, but they can control our synthetic crowd behavior. That is what you've got to realize ... they are controlling us through synchronistic-linguistics. They call it audience participation mystique. Dobbs declares that war is 'synthetic' crowd behavior."

It is thought control through synchronistic linguistics("be all that you can be, get an edge on life in the Army." War on television allows us to vicariously participate in heinous crimes against our fellow man and to revel in our nationalistic victories. Television needs wars as much as armies and governments need wars in order to effectuate the audience participation mystique through linguistic flips. These linguistic flips facilitate for man's consciousness to be patterned to obey and be numbed from being conscious of this linguistic synthesized synchronistic-linguistics.

The technological noise is certainly getting louder[and more confusing] by the day. The Dobbsian "Tetrad Flip" might be orchestrated by the ancient notion of the "archetype." As Jung has noted, the archetypes are the images or symbols by which the psyche is attached to nature, or, by which "its link with the earth and the world appears at its most tangible." Jung noted that the archetypes are a sort of "connecting link between the psyche and earth," or a bridge between mind and matter.

Rupert Shledrake believes these forms constitute an "intelligent" matrix, while the archetype is part of the brain structure, it is that part of the brain structure which is constantly building and maintaining the bridge between psyche and matter, keeping the familiar territory familiar. If the brain is a hologram, this means that the intelligent energy fields that maintain this holograms are, perhaps, the archetypes, an intelligent holographic energy matrix which constantly maintains the bridge between the individual psyche and the world we project 'out there.'

This projection of the archetypes and the intelligent energy fields are in the control of the monied potentate or media moguls and it is what they seek to control and gain from it. It is here that mass media is utilized to, mold opinions, attitudes and defines what normal and acceptable by exploiting the duality of the physical world along with that of the hologprahic energy matrix which constantly maintains the bridge between the individual and they world humans project out there and which is made to manifest itself as being out there too, through monied deposition for mass consumption, and exploiting these mass media channels and myriad mass media apparels to control and gain from them-to make the mass consuming public to obey-to make the mass consumers be under their control.

Subliminal Perceptions

Mass media is the most powerful tool used by the ruling lass to manipulate the masses. It shapes and molds opinions and attitudes and defines what is normal an acceptable. So that, up to this point we now know how the mass media are media forms designed to reach the largest audience possible. They include television, movies, radio, newspapers, magazines, books, records, rapes, CDs, video games and the internet.

From those studies emerged the science of Human Communications, Communications Theory, and this is used in marketing, public Relations and Politics os Mass Communications as a necessary tool to insure the functionality of a large democracy; it is also a necessary too for a dictatorships. The collective unconscious transpires through the existence of similar symbols and mythological figure in different civilizations and Archetypal symbols seem to be embedded in our collective subconscious, and when exposed to them, Man demonstrates natural attraction and fascination.

Western countries did extract wealth from their colonies, but that's only part of the story. Today, these countries, especially the United states, invest large sums of capital which help advance the technology and productivity of so-called 'backward societies'. True they rake out more than they put in, since they must make something of their investment, but they also create wealth that benefits the recipient country.

It is not a simple zero-sum situation; both parties benefit. And since these poor nations do not produce enough of their own needs, then foreign investments are very much welcomed by them. This is the case of South Africa, and African countries, and ll the African and other people in the Diaspora. (Parenti). This even creates a dependency on their part towards the emerging mass media technologies and gizmos brought forth by these rich countries.

Parenti continues to add and clarify this point of how big capital investments subjugates poor countries and their peoples through economic means and through technology. Such investments may increase production and profits, but they seldom benefit the ordinary people.

The "trickle-down" means theory works even less in the Third World than in the United States. Investments are usually welcomed by the small upper class of the recipient nation, the people who benefit directly from favorable contracts, payoffs, and kickbacks. Investments do not go into a country, as such, but into a particular set of activities that are beneficial to the investor and to those who service investor interests, such as strong-arm rulers who keep the workforce in line.

Left out of this arrangement, and often victimized by it, are the bulk of the populace. These despots, whenever they are given access to the new communications technologies, they use them against their people and for their own wants and needs.

Mass media are media forms designed to reach the largest audience possible. They include Television, movies, radio, newspapers, magazines, books, records, CDs, DVD's, video games(those online too) the Internet and its offshoots, Social media gismos and the applications.

Many studies have been conducted in the past century to measure the effects of media on the population in order to discover the best techniques to influence it. From those studies emerged the science of Communications, which is used in marketing, public relations and politics(as a propaganda tool) Mass communication is a necessary tool to insure the functionality of a large democracy; it is also a necessary tool for a dictatorship. It all depends on its usage.

Harold Lasswell, a leading American Political scientist and communication theorist, specializing in the analysis of propaganda, was of the opinion that a democracy, a government ruled by the people, could not sustain itself without 'specialized elite' shaping and moulding public opinion through propaganda. Lasswell explained that, "When elites lack the requisite force to compel obedience, social managers/engineers always turn to a whole new technique of control, largely through propaganda. We must recognize the "ignorance and stupidity [of] ... the masses and(should) not succumb to democratic dogmatism about men being the best judges of their own interests."

Identifying Media Controllers, Players(Financiers) and Mass Consumers

Exploiting Herd Mentality

Lasswell was famous for his media analysis model based on "Who [says] What [to] Who [in] What Channel [with] What Effect. By this mode, Lasswell indicates that in order to properly analyze a media product, one must look at Who produced the product (the people who ordered its creation), Who was it aimed at (the target audience) and What were the desired effects of this product (to inform, to persuade, to sell, etc) on the audience.

This act of media communication to control our minds and habits is addressed by Edward Bernay, the father of public relations, and he used concepts discovered by Sigmund Freud to manipulate the public using the subconscious. He shared Lippmann's view of the general population by considering it irrational and subject to "herd instinct". In his opinion, the masses need to be manipulated by an invisible government to insure the survival of democracy.

We need to understand that the exploitation of the physical beingness of the mass body and the newly and efficient techniques embedded within the new technologies are exploited and used by different people in various power occupations. This is used in many formats and techniques by the Large and the Rich media systems of the richest countries in the world.

The corporate domination and hypercommercialization of the US Media system is encased in several myths and half truths, such as the notion of the free market "giving the people what they want" and the idea that "technologies will set us free" is their modus operandi.

To a large extent, this absence of informed radical media politics reflects the power of the US media corporation to control and dominate not only mainstream debate of media issues but also the debate for what purpose these media should be used for. After all, why pick a fight with these guys when the chances for success seem so slim, and when there seems to be little vocal public recognition of structural media issues and/or opposition to the status quo and its communications systems and media?

The Corporate Media may well be the most powerful adversary in the ranks of Capital, and they are in the enviable position of owning the very media that would provide any coverage of media politics to the general public-and also sell their wares and inflating their profits.

In general, that means that the news media avoid any discussion of media structure/function and social roles, leaving analysis of media ownership and advertising to the business pages and the trade press, where they are covered as issue that concerns investors, not workers, consumers, citizens or any public or social interest groups. If this not a "no lose" situation, it is certainly one where the corporate media enjoy a favorably sloped playing field.(Elizabeth Lesly).

In a world, the corporate media has all it wants at its exposure and whims.

Media and Race

For us to better understand as to what type of power is displayed by these media corporations, we read what Ben H. Bagdikian points out to when he writes:

"Yet, as a Capitalist enterprise, the main purpose of the White controlled Media - media created by and reflecting the worldview of people of European descent - is to create and maintain consumers of all ages. And this European centered media is experiencing steady growth and rapid consolidation.

"The top media corporations that have 'dominant' power over American [and world] culture, have shrunk to only ten. For example, AOL Time Warner, is now headed by Richard Parsons, a Black man, this top echelon is almost completely White. Not Surprisingly, the product - whether packaged in magazines or television shows — is orientated toward a White audience."

This is what I call one way street media which expects outcomes and no feeedback from the intended audinence, especially if it is not White.

Aldous Huxley believed society is controlled by an impersonal force, a ruling elite, which manipulates the population using personal methods. Some of these methods are hidden in plain sight. One needs only to look back at any time there is an election, more especially in America, the Ad media jumps into action. The media, in this case is used to highlight the 'good things of one candidate' and the worst and terrible things about another candidate.

The thrust and technique here is simply 'to manipulate the population using various techniques in forms of TV Ads.' Huxley writes:

"Impersonal forces which we have almost no control seem to be pushing us all in the direction of the Brave New Worldian Nightmare; and this impersonal pushing is being consciously accelerated by representatives of commercial and political organizations who have developed a number of new techniques for manipulating, in the interest of some monied minority, the thoughts and feelings of the masses."

Access to controlling the minds, thoughts and behaviors through various mediums and media is the stock in trade of those who control media and the people.

If we interrogate a bit of the history of the struggles worth noting wherein the bulk of the population was perceived as being more or less akin to a mob, who would be better served were they to take orders from than those above them. The only question is from "Whom". C.B. informs us thus: Prior to the Twentieth century the class basis of societies was dealt with candidly, and the need to "keep the rabble in line" was understood to be a major concern of politics.

As Eric Hobsbawm notes regarding the European upper class's concerns about popular sovereignty, "The growing democratization made it impossible to debate them publicly with any degree of frankness." In the United States, too, in the twentieth century such open contempt for the ability of the mass of humanity to govern itself remained illusive — as discussed in the seminal books and essays of Edward Bernays, Walter Lippmann, and Harold Lasswell - and in the process, it assumed new forms, subtle and less covert of mass mind, habits and attitudes control.

It is written in the "Vigilant Citizen that: 'Mass media is the most powerful tool used by the ruling class to manipulate the masses. It shapes and molds opinions and attitudes and defines what is normal and acceptable." How this tool of media communications is used against the masses has been attempted to be captured by Chuck D, founder of the Public Enemy rap group as follows:

"We don't control our economics or education, our enforcement or our environment. Then there's the tendency of not having control over the realities, and that means the fantasy world can be dealt and sold to us very easily. So, people become what they see, and when people become what they see, a reflection or a limited reflection can end up as a direct interpretation."

Approximately 100 percent of Americans own televisions, 70 percent of whom subscribe to cable; 100 percent own radios; and 77 percent subscribe to newspapers. In most homes, the television set is on at least seven hours per day, though studies find that children watch about eight hours per day. Americans listen to the radio 25 hours a day and spend 45 minutes reading their daily newspapers. In addition, Americans receive most of their news from television and often believe what they see and hear on the news Keller.

African americans watch and listen to more broadcast media than these averages. For example, African Americans spend more than 70 hours per week watching television — 20-35 percent more than Whits(Not Just A Moral Imperative, 1994) Americans are deeply steeped into a technological society more than many countries or peoples of the world.

It is the emergence of Mass Media which makes possible the use of propaganda techniques on a societal scale. The orchestration of Press, Radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtual unnoticed precisely because it creates a constant environment. Mass media provides the essential link between the individual and the demands of the technological society (Jacques ?) This is what Jacques Ellul has to say about Technique:

"Technique has taken over the whole civilization. Earth, procreation, birth all submit to technical efficiency and systemization. In a sense, man is becoming submerged by technology and it techniques and this is controlled and manipulated by the Rich elite-which in the final analysis, this enable the controllers of these systems to make the mass consuming public into obedient entities."

The Society Based On Technology

Technique: Techne/Episteme[Epistemology]

By "technique" Ellul meant not just technology but the larger, impersonal methods and "systems" by which our family, social, and political lives are ordered. Ellul states that: "The problem is to know in which direction things are moving: the Political or the Technological? The answer seems clear to me. And my entire analysis flows from this perspective: it is not that political problems are disappearing, but rather that the free play of traditional political forms is an illusion." From what I can tell as a Hubris that, in answering Ellul's query, things are moving in the direction of Technology.

From the geographical point of view, it is easy to see that the technological technique is constantly gaining ground, country by country, and that its area of action is the whole world. In all countries, whatever their degree of "civilization," there is a tendency to apply the same technical procedures. Even when the population of a given country is not completely assimilated technically, it is nevertheless able to use the instruments which technique put into its hands.

The people of these countries have no need to be Westernized. Technique, whatever it is to be used for, does not require a 'civilized' man. Technique, whatever hand uses it, produces its effect more or less totally in proportion to the individual's more or less total absorption to it. This is because its mode of interaction fits and benefits man's mode and ways of dual communication, as discussed earlier on in this Hub above.

Ellul continues: "In the course of history, there have always been different principles of civilization according to regions, nations, and continents. But today everything tends to align itself on technical principles. In the past, different civilizations took different "paths"; today, all peoples follow the same road and the same impulse…

"…All the business of life, from work and amusement