Basic SEO Strategies for Improved Web Traffic to Your Blog
Basic SEO Strategies to Improve Web Traffic to Your Site
You have been creating great content for a while but still don’t have the exposure you deserve regarding Google searches. The reason is simple; you are not implementing new strategies to get the best results . Regardless of how great your blog writeups are, your visibility in search engines will remain poor until you make some minor adjustments. Conduct a background check on the successful websites with high ranking today, and you will discover that they have not left out the following elements.
Write for Your Audience
Writing to inform your audience is one thing you must do because you may get fewer hits if you don't do so. The most important thing is to provide as much helpful information as possible and connect with your readers as if you are addressing their personal needs. With great content, half of your site's visibility problem is solved.
Optimize Your Blog for Mobile Search
Mobile internet search has surpassed any other recent search, and you might miss out a lot when your site is not optimized for mobile devices. Search engines have confirmed that at least 50% of its traffic comes from mobile devices. Like the PC version, a mobile blog can be easily updated using webmaster tools. To achieve the best result, use an adaptive web design that will work for both PC and mobile phones. Avoiding mobile device optimization for your blog will eventually lead to a significant loss of exposure and revenue. Test your site on Android, Windows, and IOS platforms to see how to respond.
Use Varieties of Keywords
One mistake many website owners make is that they only focus on industry-related keywords. While this is effective to a large extent, it is essential to vary the keywords as much as possible. You can’t predict all web visitors’ intentions, so you must expand your content keywords as much as possible. To get the most from your optimized keywords, use simple tools like the Keyword Planner and Rank Tracker to discover as many varied keywords as possible in your niche.
Use Long-tail Keywords
Many bloggers have abandoned long-tail keywords for shorter ones, which could be hurting their online visibility. Long-tail keywords are just as popular as single words; the longer the keywords, the better. Experts recommend that at least 40% of your keyword density within content should comprise long-tail keywords to get a higher search engine ranking. Your long-tail keywords don’t have to be very long; even the two to three-tail keywords are enough to make a significant impact.
Remove Those Complicated URL
Search engines understands the importance or needs for back-links to increase visibility in search engines, but complicated URLs can do more damage than good in the long run. Just before adding URLs to your web content, use a free tool like a website editor to check the integrity of all links before adding them.
With a simple URL checker, you don’t have to edit these links all the time, making them less complicated on your site. Broken links are the most accessible web content elements that can quickly decrease your search engine ranking. Since these links can be hard to fix, it will be better to get new ones when updating your web content.
Use Social Media Carousels
Social media carousels like those on Twitter block search engine results are some of the quickest ways to discover your web content online. They display a mini version of an entire page or content, often appearing in search sites for visitors to click and be directed to your main pages. You may want to include your webpage link in these carousels directly from your social media pages and put helpful information that will catch your readers’ attention.
Try all the suggestions above, and you will see your search engine visibility ranking increased significantly. You must keep testing your website’s responsiveness on different platforms; this is the only way to detect where they are lagging. As you optimize your web pages for mobile platforms, you need to update them for PC. Some websites can perform better for mobile devices than on various computers, depending on the site’s layout, coding, and other elements.