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Tips for Doctor Blogging Medical Marketing Blog Vanguard Communications

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Write to your reader

It's important to remember that when you're writing a medical blog, you're not just writing for yourself.

You're writing for your readers.

Keep that in mind as you choose your topics, write your posts, and promote your blog.

Here are a few tips to help you get started.

What kind of content will resonate with your audience?

What topics should you avoid?

How do you make sure people read what you've written?

How do you build an engaged community of readers who interact with your content?

How can you measure the success of your efforts?

Do you need to advertise on other sites to drive traffic back to your blog?

How can social media be used to drive traffic back to your site?

What about email lists or RSS feeds?

Are there any other advertising options available to doctors looking to grow their online presence?

The last thing we'll cover is how to optimize your site for search engines so that it appears higher up in organic search results.

These steps will take time, but they'll pay off if you're patient enough.

Follow these tips and I guarantee you'll see a big difference in the health of your blog (pun intended).

tips-for-doctor-blogging-medical-marketing-blog-vanguard-communications

Research can help

When you're ready to start blogging about your medical practice, there are a few research-based tips that can help you get started on the right foot.

1: take some time to understand your audience.

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Who are you trying to reach with your blog?

What topics would be of interest to them?

Once you have a good understanding of your target reader, you can start brainstorming ideas for blog posts.

Keep in mind that a successful blog post is usually interesting, informative, and well-written.

It's also important to share a unique perspective on an issue or provide helpful advice or resources for patients or doctors.

You should aim to blog at least once per week so that people who visit your site will come back again and again.

It's also helpful to include images, videos, links, and quotes in your posts when possible.

However, remember that posting too many of these media items might make it difficult for readers to find information quickly.

If you have any questions about what makes a great blog post, don't hesitate to ask your colleagues or an expert in medical marketing.

A quick online search may yield useful results as well.

Remember: A blog post doesn't need to be complicated or long in order to be effective! The best blogs are written in a conversational tone and are full of specific details about your experience.

Make sure to use lots of visuals (photos, graphs, charts) because they engage readers more than just text alone.

tips-for-doctor-blogging-medical-marketing-blog-vanguard-communications

Writing skills are important

When you're writing a blog post, it's important to have strong writing skills.

This will help you communicate your ideas clearly and effectively.

Plus, strong writing skills will make your posts more engaging and enjoyable to read.

Here are some tips to help you improve your writing skills.

Be specific about the topic.

Use short sentences when possible.

Keep your sentences short, but use a variety of sentence lengths in the same paragraph.

Avoid words that may confuse readers or distract them from what you're trying to say: nice, beautiful, cool.

These words add little meaning to your message.

They just take up space.

The word 'nice' should be reserved for when something is actually very nice, not just an okay thing.

Same with 'beautiful.' Words like 'cool' can also be distracting because they might seem out of place depending on the situation.

Try using other adjectives instead-adjectives that specifically describe whatever you're talking about and won't distract from your message or weaken your writing style.

For example, if you were talking about someone being kind and friendly, try replacing nice with kind or friendly. Other examples include adorable, interesting, elegant, etc.

If you're struggling to find a different adjective, consider asking yourself what this particular quality makes the person/object different from others.

What does it stand out as? What does it do better than anything else? You'll find many words you could use from there.

tips-for-doctor-blogging-medical-marketing-blog-vanguard-communications

Use subheadings effectively

Subheadings are a great way to organize your thoughts and break up your text so that readers can easily skim through your content.

When used effectively, they can also help boost your SEO by including keywords that search engines will pick up on.

Here are some tips for using subheadings effectively in your next blog post - Include at least one keyword phrase or term per sentence.

Make sure the topic of each subheading is clear.

Provide at least two sentences under each subheading to give your readers an idea of what you’re talking about.- Keep headings short and concise, with no more than five words (in general).

Use different fonts and styles to differentiate between subheadings.

Consider breaking out bulleted lists into their own subheadings.

You can have as many as you want but use them sparingly to avoid confusing your readers.

Limit paragraphs to three sentences or fewer if possible, which makes it easier for people to read your work.

End paragraphs on a strong note that keeps people reading.

Be mindful of how long you make your subheadings; keep them short enough so that people can quickly scan your document.

If a subheading is too long, break it down into smaller sections.

If you have too many subheadings, then consider combining some of them together.

For example- Content-Length: The length of your content matters when writing a blog post because readers might lose interest after just a few minutes if they feel like they aren't getting anything from your blog post.

tips-for-doctor-blogging-medical-marketing-blog-vanguard-communications

proofread

When you're writing a blog post, it's important to proofread your work before you hit publish.

This will help ensure that your readers see your best work, and it can also help prevent any embarrassing mistakes.

Here are a few tips to help you proofread your work -Take time to read your work aloud.

Hearing yourself say the words helps with spotting typos or hard-to-spot grammar errors.

Read the post backward.

Doing this forces you to reread everything in reverse order and can help you spot things you missed on the first pass.

Use different colored pens or pencils.

Some people use a green pen for spelling, a blue pen for grammar, and a red pen for content edits.

The key is to mix up what color you use so that when you edit the post later (more than once), you'll know which corrections were done when.

Scan the document using Grammarly while proofreading.

A lot of people don't know about this feature because it requires premium membership, but it can be a lifesaver.

If you have an active account with Grammarly Premium, open your doc in Word (or whatever program you're using) and click Spelling from the toolbar.

You'll see an icon pop up near the top of your screen.

Clicking this icon will activate Grammarly's spellchecker and show underlined words/phrases where there might be a mistake.

To fix the error, either double-click the word or phrase and choose one of the suggested options from Grammarly's dropdown menu.

Or if you want to change a word altogether, simply type over it in your document.

With Grammarly Premium, you get access to other useful features like plagiarism checks and style suggestions--which means better quality posts without all the tedious work!

tips-for-doctor-blogging-medical-marketing-blog-vanguard-communications

How often should you publish?

As a general rule of thumb, you should aim to publish new blog content at least once a week.

This gives you enough time to write quality posts, while also keeping your audience engaged.

Of course, there will be times when you can't stick to this schedule (like when you're on vacation or dealing with a personal emergency).

But in general, try to stick to a consistent posting schedule.

Don't forget to include links: Links are important because they help readers learn more about topics that interest them.

What's the best way to find topics?

One of the best ways is by monitoring social media sites like Twitter and Facebook for popular topics people are talking about.

You can also monitor the Google trends to see what people are searching for.

Monitor what people in your field are writing about as well, and make sure you take some time every day to stay up-to-date on what's happening in your industry.

When it comes to brainstorming ideas, ask yourself What would I search for if I was looking for information?

If your answer is something other than I don't know, then you might have found a topic worth exploring.

If not, just keep brainstorming until you come up with something worthwhile! Remember, you don't have to cover every single thing that happens in your specialty area.

instead, focus on one specific problem or issue within your area of expertise.

For example, if you work at an ophthalmologist's office and provide BASIS services, rather than simply publishing a post titled BASIS.

explore different facets of BASIS surgery and how they apply to different situations.

tips-for-doctor-blogging-medical-marketing-blog-vanguard-communications

Be consistent

When it comes to blogging, one of the most important things you can do is be consistent.

That means posting new content on a regular basis, whether it’s once a week or once a day.

It also means being consistent with the topics you cover and the tone of your writing.

The more people who subscribe to your blog, the more likely they are to keep coming back in order to see what’s new.

If people notice that there have been gaps in posts, they may get frustrated and unsubscribe from your feed altogether.

With this in mind, remember to give your followers enough time between posts so that they don’t feel overwhelmed by an onslaught of information.

As far as the tone of your blog is concerned, it’s important to stay true to yourself and speak candidly about your opinions on different topics while still making sure you maintain professional standards.

Readers want to know what's going on inside your head, but they also want assurance that you're not just saying anything without thought.

Stay active: To make sure your blog remains at the top of readers' minds, be active on other social media platforms like Facebook and Twitter.

You can cross-promote your content on these sites to build awareness among new readers, or share links back to older posts that might help answer reader questions.

These social networks also provide great opportunities to interact with both colleagues and patients, which will make them feel invested in your work.

Be selective: When you first start blogging, it may seem easier (and less intimidating) to publish every idea that pops into your head.

However, staying on topic and picking only the best ideas will eventually yield better results.

Plan ahead: Planning ahead when starting a blog is essential because it sets expectations for how often you'll post articles or videos.

Conclusion

1. Decide what you want to say: Before you start writing, it’s important to know what you want to say.

What is the purpose of your blog?

What topics do you want to cover?

Do you have a specific audience in mind?

What resources will you need to create a compelling post?

How often do you plan on posting new content?

2. Find an audience and topic: Once you have decided on a topic, it’s time to find an audience.

Who will be interested in your posts, and why should they read them?

3. Engage with readers by commenting on their blogs, social media profiles, or websites.

Be sure to share links back to your blog.

4. Offer guest blogs: If you want to increase traffic and show off your expertise, consider offering guest blogs as well as inviting other bloggers to write on your site.

5. Tell a story with visuals: Text-only posts are not engaging enough for most readers nowadays.

Remember that visuals can tell the story just as well if not better than words.

6. Include infographics to explain complicated ideas.

7. Connect with professionals in your field. You may learn more about how to become a successful blogger through these connections.

8. Create infographics to save space.

9. Create an opt-in list

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