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The Power of Likes on Social Media

Virginia Alice, author of "HONOR ONE ANOTHER: The ABCs of Embracing Our Spirit Within," writes about fitness, marriage, values, and writing.

Beautiful Sunrise Moment

Beautiful Sunrise Moment

The Power of Likes on Social Media

Recently, I read an article about the power of "likes."

This article spoke to an extent about those "hearts" or "thumbs up" on social media. The ones we click to let someone know if we liked their post or not. It got me to thinking about how I respond to my "friends" and followers when I'm scrolling my social media feeds.

Over the past week, I noticed a new feature on one of my social media accounts that lets me see how many viewers a post has gotten. I saw that out of 100+ views on a certain blog post that I received only three "likes" on it. This reminded me of what I had read earlier and got me to thinking further.

It got me to thinking about why we view so many posts and yet only click “like” on just a few.

To Like or Not to Like

True, we shouldn't click “like” on posts we don't like. But if we view a post, shouldn't we let the creator of it know if we got some benefit from it – either with a “like” or a comment? I know I cannot be the only one not "liking" every post I like, or there'd be more "likes" on each post I view.

And this made me wonder what keeps us from clicking “like,” even when we like a post. Are we shy? Do we give ourselves an allotment of “likes,” and when we've reached ten, let's say, we stop surfing? Or do we just prefer to be in stealth mode, sometimes, with no one knowing we’re on social media right at that moment?

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. Social media is changing the way we communicate and the way we are perceived, both positively and negatively.

— Amy Jo Martin

Likes Are Like Reviews

To understand "likes" better, it is important to have something to compare them with. Okay, so when you view a product online, do you filter the 5-Stars to see how many there are and what the reviews say? Well, social media "likes" are like that, too. They tell the creator that their post is great and, in turn, lead more viewers to see it.

The more “likes” a post, story, or reel gets, the more others will check it out. It’s a ripple effect that keeps on giving, just like everything else.

The Curiosity, and Reason, for Likes

So, what is your reason for liking or not liking posts – any in general, for now? I'm curious. Are you like me and your reasons change from day to day, or maybe even from hour to hour? On one online surfing session, I’ll be clicking everything I “like.” And then, in the next session, I’ll be refraining from clicking “like” on anything at all, even though there are several posts that I absolutely love. Again, I know I can't be the only one doing this. It's phenomenal, really, to think how we all act and react to social media – the impact it has on us.

And after reading further, studying what others click on, and asking friends, I have found that more people than not do not "like" everything they like and limit their "liking" to just a few posts.

The reasons vary from not wanting to be too obsessive to not knowing who the creator is (and therefore won’t click it) to just wanting to see what everyone else is doing without those persons knowing they've seen their post or that they are on social media.

Trying to understand all the many reasons can be overwhelming.

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I log off because I’m bored. I log back on in five minutes because I’m bored.

— Unknown (Source: Pinterest)

Likes Carry Weight

So, what have I learned from all of this? After much searching and reading, I've learned that the power of “likes” goes a long way to keeping a post in the feed longer. The power of “likes” gets more action, more views, more people clicking through to the creator’s blog, product, story, and other social media platforms.

So, the more the “likes,” the better. And the less “likes” the sooner a post will fade into the graveyard of old posts.

This means "likes" have power. They can make or break your post – and your message, if there is one.

What is My Recommendation?

So what does a person do to improve their own posts rating and, therefore, longevity? Keep doing what you’re doing. Keep liking the posts you like. Keep liking content, photos, stories. And leave comments. The more “likes” and the more comments we leave, the longer posts stay alive. The more "likes," the more the creator or author of the post will know that what they have created, or shared, and put out into the social media world is worth viewing or reading. “Likes” equal affirmation. One "like" is good, but hundreds or thousands of "likes" is even better.

But now that you know all this information, make your own posts more active. Post good content. If you're just on social media to surf, surf and "like." If you're on social media for the memes and laughs, then do that and "like." And, definitely, if you are on social media to promote yourself, a product, or make a difference, create content that is powerful.

Thank God for Facebook or I'd have to call 598 people and tell them how far I ran today.

— Unknown (Source: HubSpot)

It’s A Win-Win for Everyone

And so, who benefits from “likes”? The person making or sharing the post, of course, and the viewers. It’s a circumstance where if you don’t “like” a post you like, it benefits no one. If you “like” a post you like, everyone wins. And if you “like” a post you don’t like, then the creator and even the post’s other viewers win.

If you're on social media to promote a product, service, or brand, then “likes” and comments are your livelihood. If you're on social media just to browse, with no understanding about how “likes” work and how you can make a difference in your friend’s content, then it could be a bad thing for your friend.

I’m hoping by your reading this article, that you'll have a new outlook on the power of “likes.” Not that you’re expected to start liking everything. But perhaps, through your “likes” that you’ll be giving in support of your friend’s posts, you'll be helping them toward the social media success they are seeking.

The Power of Likes Poll

Supporting Social Media Posts

So, the next time you might be hesitating on “liking” a post, think of this article. Ask yourself, how will my “like” help this person? Will my “like” be promoting a good thing? Will my “like” be supporting my friend?

If you are following an account, it's more than likely for a good reason. Why not make their day by giving at least one of their posts a “like”? And if you're the one making a post, keeping your content genuine is key to receiving the "likes" – you would like to receive.

Let the power of “likes” work for you. Be a supporter of “likes,” and even consider the power of becoming an "influencer."

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Virginia Alice Crawford

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