The Latest Technologies & Trends in E-Commerce Application Development
The retail industry of late has seen massive disruptions causing a seismic shift in consumer behavior. E-commerce has sustained the sector with more people relying on online shopping of groceries and necessity items in times of crisis. Consumers are feeling optimistic and increasingly inclining towards digital e-shopping. Well, in 2020 in its fourth quarter, retail searches grew over 3x higher than it was in the previous year at the same time. Thanks to those retail businesses who opted for some mind-boggling e-commerce application development strategies adopting the latest digital tools and technologies for successful service delivery. So, what’s trending today, and what will drive the e-commerce market tomorrow as well? If you are a retailer in the e-commerce space, this blog will guide you through the latest technologies, emerging trends in the e-commerce application development market globally.
Living in the age of mobile apps, you are just enhancing your target customers’ choices for shopping and searching their desired products online via their mobile phones. Hence, this term, m-commerce (Mobile Commerce) is becoming the latest growing trend in the e-commerce application development market. Whether you are in the b2b or b2c e-commerce domain, m-commerce is the trend where the latest digital tools and technologies are helping boost the industry. M-commerce means e-commerce businesses being done using mobile technology. M-commerce is the buying & selling of goods & services through smartphones and tablets. M-Commerce is currently the major sales- driver for retail mobile app distributors and even you are a small start-up in the online selling segment, you need not be wary of the big honchos like Amazon in the market. Follow the latest technology trends for your e-commerce application development and see the business outcomes yourself!
2. AI-ML Predictive Analytics
AI-ML-powered predictive analytics is the current flavor of retail technology. Artificial Intelligence and Machine Learning have been dominating the web & mobile application development sector across industries for a long time. Backend to the frontend, AI-ML is revolutionizing app development in 2021 and predictive analytics is helping further with massive capabilities, viz., product demand forecasting, sales forecast, shopping cart optimization, and a lot more. The very technology trend is going to rule the e-commerce application development in 2022 and beyond, too.
3. AR/VR/MR for Product Visualization
AR (Augmented Reality), VR(Virtual Reality), MR (Mixed reality) are the niche trends that are dominating the e-commerce application development market in a full swing. The e-commerce companies are capitalizing on these technologies’ product visualization capability enabling them to experience products virtually. The trend supports mobile applications, e-commerce applications on iOS, Android platforms, and AR/VR enabled physical devices, headsets, are trending now and people are enjoying the seamless, shopping experience on their mobile phones.
4. No Codes
No codes-based e-commerce application development trend is catching up fast in the industry. If you are a retail brand not willing to go for custom-developed e-commerce platforms, you can adopt this technology,i.e., you can use an app builder to create your e-commerce app with no code or very little code. You can just create your specific apps using a drag & drop interface (no-codes methodology).
Progressive web apps (PWA) can entertain your users with almost a full mobile e-commerce app.PWA provides a convenient approach to consumers like they don’t have to download these apps from any play store or Appstore rather can be launched directly from the browser. As an e-commerce business person, you can integrate PWA apps into your website platforms and reap the massive benefits incurred consequently.
6. Multi-Cloud Hosting
During the pandemic, multi-cloud hosting gained a big momentum due to its massive opportunities for e-commerce businesses to sustain and thrive. This is quite a big trend currently and has a wider scope for the future, too. The very approach extracts the maximum benefits of hosting on clouds as it aligns varied other business aspects such as data access, security, IT operations, and interoperability.
7. Headless Commerce
Headless commerce technology incorporates the architecture means the decoupling of a website’s front-end presentation layer from the back-end e-commerce functionality. E-commerce application developers can use their front-end technology of choice for delivering quality content with increased SEO experiences while plugging in an e-commerce solution on the backend for managing all the e-commerce functionalities. To be precise, under the headless commerce model, an e-commerce platform can serve up PCI Compliance, fraud management, security, inventory management which can connect to the major infrastructure points like PIMs, ERPs, POS, OMS.
8. Personalized Chatbots
Customer demand and changing online behavior have only boosted the popularity of digital chatbots providing a personalized user experience. AI/ML-powered NLP chatbots are humanizing the whole digital experience, and users can get replies in any language they prefer. Shopping through personalized chatbots helps to control complications arising out of the language barrier as they support multilingual platforms. This is indeed a trending technology for the e-commerce application development sector.
9. Digital Payment
E-commerce apps provide online payment facilities to consumers. Digital modes of payment like UPI(Unified Payment Interface), COD(Cash on Delivery), mobile wallets, net banking, debit card/credit card method, wire transfer, etc. allow consumers to do shopping without the stress. An instant and clear payment system facilitates a seamless experience as there occurs a speedy process for transaction and out-shipping of products. Customers don’t have to wait for a long time for the delivery of their purchased items.
10. SCM Blockchain Security
Blockchain digital technology gives a greater level of security for varied e-commerce applications. There is a risk of online theft and fraudulence if customers’ data are stored on centralized servers. Hacking is a threat but blockchain technology allows decentralized storing of customer data. So, your customers doing online shopping have no more insecurity threats if blockchain is adopted for your e-commerce application development. Even in supply chain management, blockchain is resolving grave issues the e-commerce sector is facing. It allows the tracking of business data, transactions, etc. along the supply chain and increases the level of transparency while reducing costs. Even the online shoppers,b2b buyers can track purchase orders, make changes if needed, and can smoothly follow up the shipment till delivery.
11. Voice Commerce
Voice Commerce, Voice Search are increasingly catching the pulse of consumers as well as the entire e-commerce gamut for smooth processing of commands. Just that instead of giving a command using a physical device like a keyboard, mouse, you can give your voice command. Whether b2c or b2b, your e-commerce store is heavily dependant on voice search technology, AI-powered smart speakers, and so on. Under this technology, smart speakers are assisted by AI-ML-enabled virtual assistants, just like you place an order search on Amazon's Alexa, or Google OK, or Siri. Voice Commerce technology is the trending technology that retail businesses across the globe are incorporating into their e-commerce apps.
Quick Facts regarding Voice Commerce:
- Apple acquired Siri in 2010. Back then, Siri was a startup that had a mission to build a digitally smart & personalized virtual assistant for smartphones and other smart devices.
- Another tech giant launched a similar like Siri to iPhone 4S in 2011.It had the multilingual in-built capability, too.
- In Android-based Jelly Bean Smartphones, Google launched Google Now in 2012. Later it came to be known as Google Assistant.
- Amazon launched Amazon Echo and Echo Dot in 2014.
- Google launched Google Home in 2016. It was activated with ‘Hey Google’.Apple, too, launched Apple Homepod the same year.
- ‘Hey Siri’got appeared for the first time in 2018.
Ever since e-commerce companies and retail brands have realized the major shift in consumer behavior and fluctuating market, they are increasingly adopting the trending digital technologies to meet varied requirements in the industry. E-commerce is witnessing massive technological advancements and new trends as mentioned in this article. A newfound customer base has arisen thanks to smart shopping techs like Voice search, personalized AI-ML powered NLP Chatbots, AR/VR Cameras, barcodes, 3D images, etc. as there’s no more language barrier. This is why e-commerce application development is evolving using the latest technologies and trends in the market to provide seamless customer experience enhancing business outcomes.