Some Proven Seo Techniques to Boost Your Website’s Traffic
NextWorkz is a notable website development and full-stack digital marketing company in Kolkata, India.
Identifying the right SEO technique that yields results, and using all effort into putting those techniques to work, will get you the success you’re looking for. However, if you’re still not sure about the right SEO strategies, we’re here to guide you – thereby helping you achieve the desired results, as well as improving your site’s organic ranking.
This post features a few SEO techniques that’ll help you boost your business.
High-Quality Content
Make sure your articles are informative and provide actionable guidance. In doing so, the article may become lengthy, but then longer articles tend to rank higher in SERPs.
In order to write about a specific subject, do your research well and check out other similar posts that already rank high in Google.
Make improvements to your article accordingly and try to make it a bit better than what’s already available online. This will give you a better chance of making it to the first page of Google.
Keywords Research
Never start writing without proper keyword research. Once you key in your target keyword, the keyword tools generate a list of keyword suggestions based on what users look for over the internet.
Another great way of finding keywords is to type in the main keyword in Google and check the suggestions that show up based on popular searches. You may even scroll to the bottom of the page to find some related queries.
Unique Titles and Meta Descriptions
Compelling titles and descriptions can get you more clicks, and good content can help you steal traffic from even the top 3 results!
Adwords Ads are perfect for finding competitive keywords – a result of hundreds of split tests. Hence, by using elements from Adwords Ads, you can turn your title and description tags into click magnets. Right keywords used in the title and meta descriptions have time and again proven to generate clicks.
Having a sitemap for your business website proves crucial in Search Engine Optimization (SEO). It allows Google to crawl the pages and index the site.
For those using a WordPress site, they may use a plugin to generate a sitemap. Others, using custom CMS may use an XML sitemap generator to build a sitemap and upload the same to the site.
Avoiding 404 Errors
Having a few 404 errors on the site won’t ruin its ranking, but it would certainly lower the user experience and also affect its SEO performance.
There are several WordPress plugins that can help you detect 404 errors on your site. For those not using WordPress, they may use a Chrome extension for spotting broken links plaguing the website.
Guest Blogging
The benefits of guest blogging are often underrated. By seeking help from different online communities, you can heighten your business reputation, craft quality backlinks, and eventually gain more exposure.
That said, don’t write articles for sites that aren’t worthy or just for the sake of getting a link. Try to provide value to your audience, and you’d get much more in return.
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Competitor Analysis
You can learn a lot about marketing by following your competitors. You have to do a proper competitor analysis and be up to date with all the notable backlinks they’re building, and then try to replicate the same. For this, you may take help from various backlink tools.
These will allow you to keep track of your competitors’ backlink strategy. Some of these will even allow you to connect it with Google Analytics, thereby giving you a detailed comparison between your site and your competitors’. These even trigger notifications when your competitor earns or loses links.
Some of the competitor analysis tools that you can try
- Similar Web
- SEMrush
- Siteliner
Tracking Backlinks
Building backlinks is never enough. You’d have to be aware of when your site is earning or losing a link. Not knowing who’s linking to your site, or when a link has been removed, may cost you a lot of traffic.
Therefore, as mentioned earlier, you should use a backlink tool. These ensure you get an email every time your site gains a link or when an old one is removed.
Website Loading Speed
The website loading speed is another important factor for ranking high in Google’s searches. No one likes slow websites.
In fact, various studies have shown that a user typically expects a site to load in no more than 2 seconds. The longer the site takes to load, more are its chances of losing potential customers.
That is not all! The slower the page loads, the more complicated it is for Google’s bots to crawl the page.
Smart URL’s
URL’s should definitely include your main keywords, but at the same time, you should keep the URL short and simple. A good way to do so is by limiting the number of characters.
Using hyphens instead of underscores also helps.
Optimizing Images
Are the pages on your site not loading properly? Well, in most cases, optimizing images on the site helps in speeding up the loading time of the website.
Use pictures with good resolution on the site, but never go overboard and use RAW images or similar other high-resolution pictures.
Images used on the website should all have a relevant name. Use ALT attributes, captions, and descriptions for the images, wherever possible.
Strong Internal Links
When writing a new article or blog for your website, always link it to previous relevant posts. If the content is appealing, it would automatically keep people hooked to your site, thereby spending more time on the site.
A better average time would lead to low bounce rates and offer a better user experience.
Behance
Backlinks for All Pages
Marketers often make the mistake of building backlinks just to the homepage of the site. However, it shouldn’t be the case. When building backlinks to the site, you must make it look as natural as possible.
While it’s natural to have most links point to the homepage, some should also link to the other pages of the website.
Mini Blogs for YouTube Descriptions
YouTube’s video results are dominating Google’s top pages these days. But did you know there’s a rather simple technique for your YouTube videos to rank higher for keywords?
Simply write a mini description of about 200 words for every YouTube video that you upload. Most people mindlessly toss a few words into the description area of the videos, but that’s a big mistake. The extra text in the description area helps the video rank better for targeted keywords.
Conclusion
These are some of the best SEO practices that can genuinely increase your traffic organically. However, it’s important to note that SEO doesn’t yield results overnight.
If done right, you will get a lot of benefit from it, but you would have to be a bit patient for results to show up.
Now it’s up to you to put these proven SEO tips to good use.
Which strategy from this post are you going to try first?
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 NextWorkz Technologies
