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Should You Use Social Media to Promote Your Business?

As a business owner, your ultimate goal is to make money- right? This typically comes from selling your product or service. However, consumers can’t buy something if they are not aware that it exists. Therefore, it’s important that you get the word out about your product or service to the general public. This is typically done through advertising, including radio, television, print, billboards, and more.

Many business owners cringe when they hear the word “advertising” or “promoting”. In fact, you’re probably doing it right now. After all, most of the advertising and promotion methods require that you spend money- and the ultimate goal is to make money, not spend it.

However, if you are under the assumption that all types of advertising will require an investment, you’re wrong. While it’s true that you will likely have to invest some money to build your business into what you want it to be, there are many ways that you can promote your business without having to spend anything.

One of the most common ways that businesses are promoting their products and services without spending anything at all is through social networking. After all, there are millions of internet users that are on at least one- if not multiple- social networking sites. This gets your products and services in front of a massive audience.

Isn’t Social Networking Personal?

You may be thinking, “wait a minute, social networking is where people go to meet others who share their beliefs, interests, values, and more”. While this is true, so many businesses are turning to social networking to share what they have to offer. In fact, that is actually what started social networking in the first place. It was created for brands to connect with other brands as well as consumers. Therefore, if you are a small business owner, you can use social networking to your advantage.

The Business Side of Social Networking

While many of the social networking sites do focus on personal connections, they also offer the ability to create a business page. This way, you can share your story, as well as your products or services with those who are interested in what you have to offer. You will also be able to exchange information with other business owners and support each other- and develop close relationships with them so that you can share tips and tricks to increase the chances of both of you being successful. Plus, you may even end up with a new friend or business partner.

Social Networking Sites to Consider

If you are a small business owner, consider joining sites like Facebook, Instagram, TikTok, Snapchat, LinkedIn and others. You can create profiles on each of these to connect with individuals as well as other businesses. You may not learn anything about business from individuals- but you may get some new customers, and that is exactly what you need to make money, right?

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If you do join a social networking site, you’ll want to create a business profile. However, you’ll want to be cautious when creating your page or profile because the one thing that social networking users hate is feeling like you’re being overly promotional. This doesn’t mean that you can’t use social networking to your advantage- you just have to be careful how you do it. In addition to creating a business profile, you may also want to create a personal profile on each of these sites so that your potential customers can see the person behind the business.


As a business owner, it’s advisable to join a social networking site- especially one of the popular ones such as Facebook, Instagram, Snapchat, TikTok, LinkedIn and others. This will generate interest in your business, including your products or services. This interest could translate into sales, which could create a customer for life and when customers like what you have to offer, they tell others. This will make joining social networking sites to promote your business well worth the time and effort- and you won’t have to break the bank to get the word out.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Krista Mounsey

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