Do you own a niche Facebook page with plenty of likes? Chances are, that if you have a Facebook page with a large following, then you will have had plenty of inboxes asking if you would be willing to sell your page and you're probably about to get scammed, here's why...
Is it a scam?
In a word, yes....You can be pretty confident that it will be a scammer asking to purchase your page, look out for the following pattern....
What happens -
- Firstly you will receive an inbox via your page offering you a large sum of money to sell your page to them
- They will then ask you to add them on your personal profile. The Facebook profiles of the scammers will be 100% fake, you can usually tell they're fake by the fact the account is pretty new and all the pictures were added on or around the same day. The account will have few friends and no interaction on the page with their 'friends'.
- They will then ask you to give them some role on the page, they will initially ask for screen shots, which once provided the scammer will always want more, they will ask for you to make them insight analyst. A lot of people don't realise the default admin role is 'manager' and people often don't change it to 'Insight analyst' and have already lost their page. They can be pretty insistent when trying to scam you out of your page.
- Then they will ask if you have Paypal and even make full or partial payment to lure you in...
The Paypal scam -
Now any money is sent via Paypal will ALWAYS get reversed so don't be blinded by the money sitting in your account as this means nothing. You could ask for it to be sent as a gift but I'm sure they will think of a clever way to even get that back. With Paypal always protecting the buyers rather than the sellers it's always best to steer clear of Paypal completely.
The sender will always win as you can not prove you sold them a page as it's A, against Facebooks TOs (Terms of service) so you can't ask Facebook to verify and B, a page not a physical item. It can be argued that you never owned it in the first place.
They will also ask you to send them an invoice via your Paypal, don't forget this will then be giving then your name and address as it's auto included in the invoice.
As a page is not a 'physical item' they can argue that they never received it, also you can't exactly ask Facebook to back you up since it's against their rules.
Other payment options -
The scammers will also offer you Weston union which is fraught with danger and in some circumstances a bank transfer. Dangers there being the scammers could use a stolen account to transfer money from you. Don't forget you are dealing with con artists here so they very well could be stealing peoples bank accounts as well as Facebook pages.
Once they have you believing they will pay or have made a token deposit they will ask you to make them admin on the page. Facebook has various different admin roles with different permissions (as shown in the table below).
- Then finally you will be deleted from the role of manager on the page and blocked by the scammer.
Once you let them in you have pretty much lost your page, and unless you can secure a payment first via bank transfer you shouldn't even consider it.
One page admin reports merely allowing the scammer to become an "insights analyst" allowed the scammer to take complete control over his page and demote the original admin and eventually remove him completely.
The scammers will try to convince you they need to see your pages insights, this could be screen shot and sent! They WILL remove you from your page then block you, be warned.
Never add anyone to your page you do not trust at any level of admin permission. They will try to persuade you to let them see the insights personally
The different kinds of Page admins and what can they do?
Manage Admin Roles and Page Settings
Edit the Page and Add Apps
Create Posts as the Page and Delete Posts
Respond to and Delete Comments
Send Messages as the Page
What is my page worth?
Well since your page isn't supposed to be sold there is no set price on what a page is worth, different factors would affect it such as
- Niche - Does your page have that certain something a buyer may be looking for? For instance a page to do with Money e.g Having too much month left at the end of the money. would make a fantastic buy for money lenders.
- Audience - How many 'likes' does your page have?
- Reach - Which countries are your likers based in?
If you have a targeted page with a large audience it could be invaluable to some companies and they would pay thousands for it. According to research the price of a Facebook page is roughy £1000 for every 100,000 likes.
I own lots of pages and get inboxes daily from people offering between £300 and £5000. I just ignore them as my pages are worth more to me anyway but it can be tempting if you made a page that went viral and you have no other use for it.
A page is truly only worth what someone's willing to pay for it....
Can I sell my page?
In a word, no!!! It is against Facebooks terms of service to sell any page. You don't actually own it anyway, they do.
Referring to their TOS, Section 4 Paragraph 9, Facebook states that "You will not transfer your account (including any Page or application you administer) to anyone without first getting our written permission".
Plus here’s the page guidelines that every person who has created a Page has agreed to.
You could risk getting your account suspended for this and you certainly can't ask them for help when you do get scammed.
Do not engage in conversation with people that want to buy your Facebook page.
Facebook pages cannot be sold and Facebook will not help either party if there
is a problem.
So can I make money off my Facebook page?
There are plenty of legitimate ways you can monetise your Facebook page and reap the rewards yourself rather than just selling up. And this way you can potentially earn money over a long period of time. Facebook pages are very hard to get a large numbers of likes on these days, Facebook isn't what it used to be, less people see the posts a page makes (16% usually) so you may later regret selling it.
- Affiliate marketing (Selling/promoting products for a commission)
- Promotion (Write a blog or Ebook and use your page to drive traffic there)
- Selling (Sell your own products Online and use your page to drum up business)
- Generate Leads - Some companies may pay you to send leads their way, if you have an audience of 100k this could be quite profitable.
But always remember your pages niche, there's no point trying to sell plumbing items on a pets page for example! This will lose you likes quicker than you can blink, likers hate spamming so be careful and methodical in your approach.
HaremCinema on November 22, 2019:
Cool article. I have never even heard of this scam before but, sadly, it does not surprise me that it is out there. Thank you for being kind enough to share your experience on this with the rest of us to help us avoid becoming victims of this crime.
Philkeyz on August 28, 2019:
I wanna sell Facebook page worth 1.2k likes..DM if interested..off scammers
jamal on November 02, 2016:
I want to sell specialized pages in paragliding
Casey on November 27, 2015:
Its all bull shit, first to allow someone on your facebook profile is not a risky anyways, if someoneget my password anyway they will not be able to login my id from different location and facebook will block my id temporary for security, and its an old story facebook change policy for page security, new admin can't remove or demote any old admin for six days, so six days are enough to know the buyer is real or scammer
DavidKosiba on June 03, 2015:
A little overblown. Yes there are people out there who simply want to scam you, but that isn't exclusive to fanpages. Every niche has scammers, and this is no different. There are websites out there that DO provide a safe marketplace where you can sell your fanpage:
And yes, it is against FB TOS to sell them, but guess what? TOS is not a legally binding contract.
Andy on November 27, 2014:
It is not against Facebook TOS if you do it the smart way that I have been doing it now for years.... mwa ha ha ha
jeremy on July 07, 2014:
I buy and sell pages all the time and never had any problems like you've stated before.
R Michael Davies from Belleville, Ontario on April 20, 2014:
It is a violation of Facebook Pages TOS to sell a page. Facebook owns the page, not the user.
Deon Fialkov on March 29, 2014:
Wow ... this is definitely a great read and well-thought out.
It mystifies me how many porn pages there are on fb that are there and have not been removed.
Jay on March 21, 2014:
Is it possible to become a manager in any way if you are only an insight analyst? Someone is asking to see the insights but after some quick research, some are saying that you can do a so-called "hidden manager trick". I don't want to be scammed!! Please let me know!!!
Nas on February 27, 2014:
if a company purchases your organization which your fb page represents, does that company now officially own your fb page? or can you change the pagename and username and continue using the fb page for something similar?
FameSwap on February 05, 2014:
Yes, there is a marketplace called FameSwap.com which lets you sell and buy facebook pages
James on January 21, 2014:
Yeah I made it clear I wanted a 50% deposit before I made him admin and he started getting angry, then told him ill be adding him to the shit list on these forums and he blocked me.
I have a few other inboxes from the same type of people so Ill definitely send them here!
James on January 21, 2014:
Yeah he is asking to make him an admin as we speak "you can't make me fool ... been scammed many times like this" (I don't think english is his first language" Oh well, thanks for your help! Saved me losing my page.
James on January 20, 2014:
Is there any safe way of selling it then?
Dean Walsh from Birmingham, England on December 14, 2013:
Interesting, my girlfriend has had offers like this for her facebook page which has tens of thousands of likes - I had no idea they were scammers!! Fortunately she doesn't want to sell anyway so we didn't get caught out, but she may have in the future, so thanks a lot for this valuable info. Voted up and useful, and tweeted too!