Skip to main content

Creating Web Pages and Writing HTML Codes

search-engine-optimization-basics-and-fundamentals

2.1. Creation of web pages

In this article, we want to talk about the main elements that affect compatibility with search engines. The technologies described here will not elevate you to the first lines of search engines (for this you need to perform whole complex events), but they will help you avoid those mistakes that harm your position and make it difficult for search robots to find and index your site.

Subject to the wishes of search engines There are two very important things to know before you start creating the site.

Firstly, it is the quality of site traffic evaluation

Search engines make money through contextual advertising. Showing advertisements to visitors is their business model, and the more visitors they have, the more money they get.

The main attraction to new users for search engines is providing them with high search quality. This means that if your site is the most useful for customers in your industry, then search engines should display it in the best search results. Indeed, their livelihood depends on this.

Secondly, remember that search engines are computer programs

More precisely, search engines run a program called a spider. Which loads (indexes) Internet pages, browses text and links on those pages and then decides what to do with the page, based on this information. This process is known as scanning.

Search engines are computer programs that scans web pages. And since you use a computer, you know that computer programs sometimes fail, especially if they are overstressed.

The computer might become slower over time, cant open many windows or applications and, in the end, may simply stop working. The same happens with the search engine robot.

If your site has a complex or confusing location or if links between your pages are difficult to search, then your site will not be qualitatively studied and processed by a search engine.

This means that some of your pages will not appear in the search results. Or will appear rarely, which will cause you a lot of trouble, especially if you want these pages to rank highly in the search results. Don't forget that there are billions of pages on the Internet, and The search engine needs to search as efficiently as possible.

Among all these pages, with the limited resources and time it disposes off. Your task is to make access to pages as fast as possible. as much as possible. Otherwise, you risk being unnoticed by search engines.

As long as its been proven and confirmed by representatives of the search systems, site loading speed is one of the evaluation factors.

Scroll to Continue

2.2. Writing literate HTML Code

Make sure your HTML is correct and well-formed

Qualitative HTML code will not always improve your rankings, but "dirty" and low-quality code can make it difficult for search engines machines to index your site. Make sure you have closed all relevant tags, and avoid using source code that might confuse search robots.

When you are going to create a web page, it is very important to remember that search engines robots are just computer programs. This means that they have restrictions based on a particular set of rules, and pages that do not comply with these rules, create inconvenience for themselves.

The fundamental rule for creating search engine friendly pages, is to make it easier for a crawler to read your code, which will greatly increase your chances of success.

In general, this means that two kinds of HTML should be avoided:

□ HTML that is outdated or only works in a specific browser (for example, old <blink> tag);

□ HTML is so new that it is not yet recognized by most search engines systems (some newer XML tags fall into this category).

The best way to make sure your HTML code is easy to process is to use code recommended by the World Wide Web Consortium (W3C).

This may seem complicated to do, but in fact, for this, you just need to check your HTML code pages with a validator (by going to http://validator.w3.org/ (See Image Below) If you have not found any errors, then you can be sure that the robots will be able to process your pages without problems (See Image Below).

But again, we repeat: testing does not mean that the page will take a higher search ranking, this just confirms that your code does not contain any errors that could prevent search engines from processing your page.

search-engine-optimization-basics-and-fundamentals
search-engine-optimization-basics-and-fundamentals

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Temoor Dar

Related Articles