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SEO Glossary: SEO-related Terms Every Marketer Should Know (Part 2)

Nikhil is a BCA graduate by education and a technical writer by passion and choice. He loves staying up to date with the latest technologies


This article is part 2 of the series in which I’m defining some of the most common and uncommon SEO and digital marketing-related terms. Whether you’re new or have years of experience in the SEO industry, you should be aware of these basic yet important terms.

In part 1 of the series, you can also learn 15 such important SEO-related terms.

These are just some of the terms every marketer, content writer, and anyone related to digital marketing should know about.

In this article, most of the terms will be related to technical SEO. So, without any further wait, let’s dive deeper and discuss them below:

Learn SEO and digital marketing terms

Learn SEO and digital marketing terms

AI for SEO

Bounce Rate


Cached Page

Alt Tag (Alt Attribute)


Anchor Text

Click-through Rate (CTR)


Call-to-action (CTA)

Content Management System (CMS)

Domain Authority (DA)

Google Hummingbird

Google Panda

Inbound links

Outbound links



#1. Artificial Intelligence (AI) for SEO: It is the emerging trends in digital marketing. With AI SEO, digital marketers identify the search engine requirements and fulfill it through SEO tools, along with other relevant ranking factors. This may include voice-based search, visual search, and other kinds of unconventional searches.

#2. Bounce rate: A bounce rate is a metric that shows the percentage of visitors who landed on your web page or website, or exited or bounced back without exploring other web pages.

Having a high bound rate, typically more than 50-percent is considered bad for a website in the long run. So, for better ranking, you should always aim for a lower bounce rate on your website.

#3. Breadcrumbs: A breadcrumb is a short hyperlink generally at the top of a web page that points where a user is on the website. It helps users find out where exactly there are, and navigate through all other related pages.

Many experts also call it breadcrumb navigation. A simple example of breadcrumb could be, Home > Blog > a Complete Guide on How to Start a Blog.

#4. Cached page: Whenever Google crawls a webpage for the first time, it takes the snapshot of it and stores it as a kind of back-up. This is what called a cached page. Google does this when the current version of that web page is unavailable.

#5. Clickbait: A clickbait is any type of content on the internet that aims to get more attention and clicks to a particular link or web page. These could be clickbait headlines, clickbait images, or any other type of exaggerated content. Continuous usage of clickbait content can increase the bounce rate that, in turn, harms your rankings.

#6. Alt attributes (alt tag): Search engine robots or spiders cannot analyze the images on their own. That is why an alt attribute is used in images to make them understand and interpret easily.

An alt attribute is an HTML attribute given to images that describe the text alternative the search engines, like Google. It is also known as alt text or alt tag.

#7. Anchor text: An anchor text is a clickable text that takes you from one web page to another. It is generally underlined and is colored differently than the surrounding text.

#8. Click-through Rate (CTR): Click-through rate (CTR) in PPC (pay-per-click) refers to the metric which is measured as the number of users who click on links by the total number of users who view your advertisement or campaign.

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Suppose you have a PPC ad with 1,000 impressions and 5 clicks, then the CTR will be 0.5. Higher CTR means your ads are relevant to users while low CTR reflects less relevancy of your ads.

#9. De-indexing: After a few months of working on your website continuously, it may appear in the Google search results. This might happen when the search engine indexes your web pages. If you no longer find your website in the search results, it might have been de-indexed by Google. This process is called de-indexing.

There might be several reasons for your website getting de-indexed. These may include spammy links, keywords stuffing; duplicate content, cloaking, or any other black hat SEO practices.

#11. Call-to-action (CTA): Call to action, or CTA in short, is a term that describes a user what action to take and how to do it on a web page. Some of the common examples of CTA are ‘Buy now’, ‘Sign up now to never miss any update’, and more such phrases and terms. It is one of the essential marketing strategies when it comes to bringing more leads and conversion.

#11. Content Management System (CMS): As the name suggests, a Content Management System (CMS) is the software or platform that lets you create, edit, or publish content for the online audience.

Today, most of the CMSs are capable of handling any kind of files to create or manage content.

#12. Domain Authority (DA): Every website on the internet has some reputation. This reputation is what called in SEO language domain authority. It plays a very important role when it comes to ranking on Google search results pages.

To get good domain authority, you must provide quality content to your readers and have quality backlinks linking to your website. DA score of a website ranges from one to 100 points.

#13. Google Hummingbird: Hummingbird is Google’s search algorithm that was introduced to better organize billions of web pages to return the best search results to a user. It was launched in the year 2013. It has been said that when this Google update was rolled out, it has affected about 90-percent of searches globally.

#14. Google Panda: Google Panda update is one of the most popular search algorithms which were introduced to improve organic search queries. It was launched in the year 2011 to reward websites with high-quality content and to penalize the ones with poor content and user experience. Googler Navneet Panda is the engineer behind developing this crucial update.

#15. Inbound links: An inbound link is a hyperlink on another website or web page that points to your website. It is also called backlinks. Getting quality backlinks from reputed websites increases your authority and credibility in search engines.

#16. Outbound links: Outbound links are those that take your visitors from your website to another website or web page on the internet. Providing relevant outbound links on your website have a positive impact on your overall rankings.

A short SEO Quiz for you

A short SEO Quiz for you

SEO Quiz

For each question, choose the best answer. The answer key is below.

  1. __________ is the term or phrases used to describe a user what action to take on a website?
    • Action taker
    • Call-to-action
    • Action phrase
  2. A kind of 'clickable' text that takes you from one page to another.
    • Clickable text
    • Hyperlink text
    • Anchor text
  3. Short hyperlinks at the top of website that shows where a user is are called ____________
    • Breadcrumbs
    • Short links
    • Crumb links
  4. ______________ is the software or platform through which content can be created, edited, or published online.
    • Content Editor
    • Content Management System (CMS)
    • Publish Tool
  5. The Google update that aims to reward websites with quality content and penalize ones with poor content
    • Hummingbird
    • Panda Update
    • Pigeon Update

Answer Key

  1. Call-to-action
  2. Anchor text
  3. Breadcrumbs
  4. Content Management System (CMS)
  5. Panda Update

Interpreting Your Score

If you got between 0 and 1 correct answer: You can try the quiz once again...

If you got 5 correct answers: Wow, you can be called an SEO expert!

Final Words

So, with this, we came to the end of part 2 of this series. I’m sure that these 16 terms have helped you to learn more about technical SEO and has given you some insights on various Google updates as well. You can learn more about such terms related to SEO from part 1.

If you think that I’ve missed out on any technical SEO-related terms, be sure to leave it in the comments down below. I’ll surely consider adding them in part 3, i.e. the last part of this series.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Nikhil Sharma


Nikhil Sharma (author) from India on May 28, 2020:

You're absolutely right, Ms. Risha. If you're an online writer, you must be aware of these terms and should be able to apply various SEO techniques to rank your articles up in the search results. Unless and until you do this, you may not be able to bring more traffic to your web page or website.

And yes, we must avoid clickbait strategy as much as possible. Some people may find it useful in the beginning, but it is really harmful in the long run for your brand or business. Thank you for leaving an insightful comment, Ms. Risha. I really appreciate it.

Risha Khan from Bhilai, Chhattisgarh on May 28, 2020:

Your articles have cleared all the concept of SEO. I found it quite interesting to read. Everyone should be aware of all the terminologies mentioned above as it can help them understand how to rank their hubs better. We also need to stay away from clickbaiting as it decreases the credibility of a writer.

Nikhil Sharma (author) from India on May 27, 2020:

Your comment is really awesome, Ms. Suchismita. Thank you so much for appreciating my work. As much as the information we write, the way we present that information is also important.

Regarding it's working, I'll surely try to write articles that will explain in detail about the SEO. Meanwhile, you can stay around for part 3 of the series.

Nikhil Sharma (author) from India on May 27, 2020:

Thank you so much for sharing your experience, Mr. Murlikrishna. I'm really happy to know that this article gave you a brainstorming session. It's always a pleasure to know that readers are getting some value through my articles. And I will continue to write such articles in the future as well. I request you to stay around for more such articles.

Nikhil Sharma (author) from India on May 27, 2020:

It's nice to meet you too, Ms. Alisa. Thanks for leaving your comment. Let's connect and share interesting information with the readers and help make this community powerful.

Nikhil Sharma (author) from India on May 27, 2020:

I really appreciate your comment, Ms. Liz. Before writing on any topic, I make sure that the information is easily understood by readers. Thank you for sharing your thoughts about clickbait.

Suchismita Pradhan from India on May 27, 2020:

Another great informational stuff, well researched,well structured thanks for sharing.Waiting for your next masterpiece.Please throw some light on how it works and how we can use it more efficiently for our blog,youtube and other things.

Halemane Muralikrishna from South India on May 27, 2020:

The article was really brainstorming for me, Mr Nikhil. I could attempt the quiz and learn about many short forms. It is really amazing to know such facilities really exist for SEO content online. Thanking you for writing such an informative piece of article.

Alisa on May 26, 2020:

Hello dear how are you, nice to meet you

Please I will appreciate it if you contact me

Through my Email Box;

Liz Westwood from UK on May 26, 2020:

This is a very useful dictionary of terms. Your explanations are clear and well thought out. I laughed when I saw clickbait, as it has recently been mentioned in a list of English words that the French want to remove from their language to protect the purity of the French tongue.

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