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How to Solve Google Adsense’s Low-Value Content

Ian is a passionate writer with an interest in money matters and online business

As a publisher planning to make money from your website, chances are high you know about Google’s AdSense program. Google AdSense is the most popular program used by online publishers to monetize their content.

After investing a significant amount of time developing your site, you may feel that you are ready to apply for AdSense so that you can start earning some money off your content.


Unfortunately, you may end up being one of the many publishers whose applications get rejected. Receiving a rejection from Google AdSense can be very frustrating. They will usually not point out exactly what the problem is with your site. Instead, you may receive something like;

We’ve found some policy violations on your site which means your site isn’t ready to show ads yet. Low-value content; Your site does not yet meet the criteria of use in the google publisher network. For more information, review the following resources…

In this article, I will share some tips to solve this problem to get your site approved. I must mention, however, that these tips are based on my experience applying for Google AdSense. I had my site rejected three times before I understood what they required of me, and finally got approved. I learned the hard way, but you don’t have to.

What do they mean by low-value content?

This is the biggest mystery. From my experience, the problem is not the number of articles or pages on your site. It isn’t even about the amount of traffic you get (of course, traffic is great for your site).

By low-value content, they mean, some or all of the content on your site is not original and is probably spun. Or, it is not providing information about anything new that doesn't already exist. In other words, your content doesn't seem to serve any value to Google users.

The good news is that Google doesn’t specify a minimum amount of content or a minimum number of visitors required for approval to AdSense.

What they are looking for is the quality of the content and the user experience for site visitors.

Therefore, to solve the low-value content problem, I suggest the following;

1. Take some time to read and understand their content policies

This is basic but very important. If you intend to succeed with AdSense, you must familiarize yourself with their policies and the content they accept. Otherwise, you will keep applying and keep getting rejected if your content violates any of their policies. You can find the Google publisher policies here.

The rejection message usually contains links to Google’s resources that should help you understand the quality of content required for the best user experience of your site’s visitors.

Try to understand Google's publisher policies

Try to understand Google's publisher policies

My advice is that you should take your time to read and understand the information provided in those resources because it will help you to improve your content to meet their standards. If you get your site approved without understanding the standards required, chances are high you will violate their minimum requirements and your site will be disapproved.

2. Change your content to meet their minimum requirements

Once you have familiarized yourself with their content policies, the next step is to change your content. Do not resubmit your site for consideration without making the necessary changes.

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From my experience, you don’t need to publish new content before you resubmit. When I got the first rejection, I thought adding more articles to my blog would resolve the low-value content issue. It didn’t work, and I got another frustrating rejection.

I decided I will not publish a new article before understanding what the problem was. I, therefore, didn't write any new articles before reapplying. I focused my energy on learning what they meant by low-value content and it paid off. When I removed the content that did not meet the required standard, my site got approved.

While it is important to have a substantial amount of content, it is not about the number of articles. It is more about quality, originality, and user experience.

3. Publish original content

Your site should have original content. If you’re running a blog, your articles should be your own opinions and views. If possible, try to have original photos. If you’re blogging on a topic that is very popular and has many articles already published, make sure your content is offering something different. Something your readers will not find on other sites. It could be as simple as a fresh perspective on a popular topic.

If you use someone else’s work, it should be to emphasize your argument or to clarify a point. Try to reference it appropriately or to give credit especially for photos. Sites like Wikimedia Commons and Unsplash offer photos that are free to use, but it is appreciated if you give credit.

Therefore, before you resubmit your site, ensure to change your content so that each article has mostly original content that benefits the internet users.

Publish quality original content

Publish quality original content

4. Avoid spun content at all cost

Spinning means getting content that is already published and rewriting it with a few alterations. A common mistake by new publishers is trying to create many articles by spinning already published content.

They do this by paraphrasing while adding no significant personal touch that adds value. This will get your site rejected every time. Like I mentioned earlier, the trick is high-quality content, but not quantity.

Before resubmitting your site, review all your content one by one to identify articles that have spun content and remove it. Creating original content is the only way you will succeed with AdSense.

Make sure all the links internal and external are working properly. Broken links create a bad user experience for your site visitors and present your site as unprofessional. Remember google is a reputable company. They try as much as possible to associate with sites that display professionalism.

There are several free WordPress plugins that can help you detect and manage broken links. Broken link checker for example is free and easy to use even for beginners.

6. Minimize pages with little to no content

Remove pages with little to no content. This includes doorway pages. Adsense will look for pages with high-quality content on which it can display relevant ads. Having many pages with very little content is likely to get your application rejected.

Following these tips should help you solve the low-value content problem. But remember, there may be other reasons for rejecting your application that are not addressed in this article. It is therefore extremely important to spend some time reading and understanding Google's publisher policies.

My site got rejected over three times because of low-value content, but eventually, I understood what I needed to do and succeeded. If you have been rejected a few times, I implore you not to give up.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2021 Ian Batanda

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