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How to Market Yourself Online (Part 1)

Author:

PS is a freelance marketer and copywriter. She is actively involved in market research to help entrepreneurs with brand-building.

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“Hey Siri, how’s the weather outside?”, “Alexa, what’s on my to-do list?” and so on.

A few years back, we would consider it so lame asking a non-living object to answer our queries, especially when we already have a smartphone in our hand and a computer lying by our side.

In short, that’s how our world is changing drastically.

Long gone the days when we use to watch voice-based assistants, artificial intelligence robots and augmented reality only in sci-fi movies. Today, we have the luxury to use them in real life as if they were the part of our life since the start of our existence.

But for business owners and marketing professionals, these tools are way more than an entertainment entity. As the trends are changing day-by-day, finding an efficient way to market the business is itself a challenge that every relevant professional needs to overcome.

In other words, failing to match with these trends can affect the business sustainability rate.

So, here are some five basic trends explained in detail, which are already hot among professionals and still going strong:

1. Rankbrain

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Developed by Google, Rankbrain is an AI(Artificial Intelligence) implemented tool that scans your website deeply and gives you detailed statistics of customer engagement.

That helps Google determine the quality of your content. In a more detailed manner, if a visitor closes your page within a moment of checking it out, then that’s a hint for Google tool that the page is not up to the mark. As a result, Google doesn’t give a higher rank to your page.

On the other hand, if a visitor is spending a considerable amount of time on your web page, then there are relatively better chances of your page receiving higher rank by Google, thus it will give preference to your page in search results.

How it is helpful for you?

It indicates that your content must be written in as much detail as possible, at least 1000 or more words, to rank higher in Google search results.

Embedding relevant multimedia tools such as images, videos, polls, and other similar elements is a good way to boost the customer engagement rate on your website. For example, if your post talks about the contribution of a certain category of people in a revolution, then you can add the following elements to make your content more lingering:

  • Demography of people through a chart
  • Photos of noteworthy personalities
  • Videos depicting the scene of revolution and its side-effects

2. Webinars

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Webinars are trending source of informing people about your products and services through audios and visuals and also you can ask for customers’ email address for future promotions and conversations. As per the statistics offered by Leadpages, conducting webinars lead to better sales(at least 10 times) than the usual web sales page.

Webinars can be produced in two ways:

  1. On-demand webinars: Instead of going live, these webinars include recorded videos delivered to the audience at a specific date and time.
  2. Hybrid webinars: these webinars are a combination of both live-recording and pre-recorded videos.

In comparison to live-webinars, on-demand ones are turning out to be more fruitful for online marketers as they have the potential to turn people into paying customers through the email provided by them. Thus, we can say that’s how many people are making money while sleeping.

How it is helpful for you?

If you wish to include webinars in your business strategy but are intimidated to do so, then try out with the on-demand webinars as they are well-prepared. On the other hand, doing live webinars is also a good option, since it provides customer direct insight about your products and you can handle their questions in real time.

If you are already using this medium, then start building your automated sales dream through on-demand webinars.

3. Social Media Platforms

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Earlier creating videos and publishing them was a heck of challenge due to the involvement of considerable amount of time and money, but now with the invention of advanced smartphone camera as well as in-built video making facilities in social media platforms such as Instagram, YouTube, and Facebook, you can instantly upload your videos with no delay. Such videos are called as native videos.

As you may already know that many platforms allow you to broadcast live videos through live stream feature such as Facebook giving higher reachability to your business.

How it is helpful for you?

Since videos are the most effective way of communicating your products and services to the customers, you can now include it as an essential part of online marketing technique with cheaper and faster available media.

Though TV and film quality videos are highly attractive, delivering live videos to the users make your services look more relevant and authentic to them.

4. MOOCs (Massive Open Online Courses)

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Earlier, if you ask a person about their preferable place to learn something new, their answer would refer to a physical location, but not anymore.

Since the Internet has become part of everyday’s life, individuals, as well as companies, they are finding online education system more feasible than the offline one.

How it is helpful for you?

According to the statistics, the market for online courses is increasing at a much faster pace than ever before and doesn’t seem to slow down anytime sooner. So, individuals openness to prefer online learning over traditional ones is enough reason for you to showcase your skills and teach them what you know. The most preferred ones are business skills such as programming, application of different software and soft skills such as time and stress management.

5. YouTube Popularity over Google

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With more than a billion users using YouTube on a monthly basis, it is the largest online video platform. What’s more fascinating is that the company has employed exclusive staff who trigger down the people involved in trolling and cyberbullying to provide higher quality content to the people of all age groups.

How it is helpful for you?

After Google, YouTube has become the second most popular search engine to look for specific keywords. As the people working for YouTube are making it safer enough for any age group to watch the stuff online through strict measures. Therefore, it can be used by business owners to reach to a large number of audience. If you have not yet started using YouTube for business purposes, now is the right time to do so. Through this, you can publish videos answering the most common questions asked by your customers and clients, demonstrate your products, explain your services and provide a glimpse of successful customers’ stories.

If you have been working with these trends already but still looking for a much better way, then here are some more solutions to enhance your growth 10 times faster.