Brooke Nelson has owned multiple Instagram accounts with 25k+ followers.
Have you thought about starting an Instagram fanpage? Or maybe you have one that isn't taking off the way you want?
Fanpages are fun. Supporting a person, movie, show, or influencer that you like can be a fantastic experience. You can meet new people, connect with likeminded individuals, and create real, long-lasting friendships. But, as much as we don't like to say it, it can be frustrating to work on your account for months and see no real results from your hard work. And it's okay to want recognition for what you do.
In this article, you will find some easy steps to take in order to drive more people to your page, get more likes and, ultimately, gain followers. This, in no way, discredits your original intention to support the person (or thing) that your page is about, but is simply a way to enhance your experience.
It can be easy to screenshot or download hundreds of pictures of your idol to throw on all at once. That will gain you exposure and drive people to your page, right? Unfortunately, that's not usually the best plan of action.
If you're looking to have people want to follow you and enjoy your content, you'll want to post in moderation. Nobody likes to be unable to enjoy everyone else's posts because your posts are clogging up their home page. The goal amount is between 1 and 3 posts per day. Of course, there have been successful fanpages that post far more, but this is generally a good rule of thumb for the most successful ones.
Consistency is key.
Believe it or not, you can own a successful fanpage without posting every single day. It's possible. There are actually many who do just this. The problem only begins when you do something like disappear for a couple days and then post 6 photos the day you come back. This makes it difficult for your followers to predict when they will see content from you. And people like knowing what to expect, even from the Instagram accounts they follow.
If you can create a great post or two everyday, that's great! Go for it. If you are only able to crank one out every other day, that is totally fine as well. Do whatever works best for you. But try to maintain that consistency. You will thank yourself for it.
Stand out in the crowd.
With the amount of fanpages on Instagram today, it is easy to get lost in a sea of accounts that look just like yours. If your goal is not to gain followers but simply to be a part of the community, there is nothing wrong with this. If you're looking to build an audience (or possibly get noticed by the person for whom you made the page), it might be smart to start thinking of ways you can make yourself stand out.
If everyone posts single unedited photos, you could experiment with posting multiple photos with a special filter. (You can find these on filter accounts on Instagram, or you can even create your own through Lightroom, VSCO, etc.) If most everyone posts video edits but you feel too intimidated by that, do not fear. You might want to go for a simpler method, such as editing a quote onto a photo.
There are so many ways to make yourself stand out in the crowd. Don't doubt yourself just because others' posts look good. And don't feel the need to copy them either.
Use the right hashtags.
This is where many fanpage owners find themselves caught at a crossroads of what to do with their 30 allotted hashtags. Is it best to use popular, irrelevant hashtags with millions of posts in them? Or is it better to use less popular, more relevant hashtags? The former will attract more people of all kinds, since popular hashtags are typically used to draw attention to posts, no matter how irrelevant they may be to the content. However, this can be a major mistake, especially for a beginner.
When you post to a hashtag with 10 million+ posts in it already, chances are your post will disappear from the top of the "Recent" feed as quickly as it arrives. While more people may click into the hashtag, this does not mean more people will see your post. The people who see it are also not as likely to enjoy your content.
If you post to a small but relevant hashtag, on the other hand, such as one that has 100k posts or less, your post will stay at the top of the "Recent" feed for far longer, allowing more people to view it. Since this hashtag is relevant to your post, the likelihood of the person who arrives on the post actually liking your content skyrockets.
Hopefully these tips help you to create your own successful fanpage.
There may be a part two in the making if you enjoy this post, as there are so many other tips still out there that deserve to be shared.
This content reflects the personal opinions of the author. It is accurate and true to the best of the author’s knowledge and should not be substituted for impartial fact or advice in legal, political, or personal matters.
© 2020 Brooke Nelson