A freelance tech writer and a certified digital marketer from Yoast. He loves reading and writing on various digital marketing topics.
In this digital era, many people are trying out blogging. Due to the recent digital revolution and affordable data availability, people are coming online. They are not only writing to earn extra money for their pocket, but they’re aspiring to establish themselves in the writing career.
Blogging has many benefits, apart from just earning money from the comfort of your home or from anywhere.
It helps you earn name and fame in the writing industry. And if you choose to blog only on a topic or subject, your readers will start considering you as an expert in that particular field. That's what an author wants, isn't it?
Today, people don’t want to connect or follow random people but professionals in their field. Apart from these benefits, blogging can also help you boost your business of any kind.
In this article, let’s discuss five such effective ways blogging can help you scale and grow your business:
1. Dig Deeper and Learn to Convert Your Audiences into Customers
You can spend hours and hours and work day and night to write content, but if people don't convert into regular readers or customers, all your hard work will go in vain.
The first and foremost thing in blogging is to identify your target audience for whom you’ll be writing. Not only should you remember this while making out a plan, but while writing and even promoting your blogs.
Creating audience profiles is nothing but identifying and penning down the kind of potential customers you’ll be targeting with your blog. Avoid over-analyzing the profiles while doing this task.
To grow your business through blogging, it is one of the most crucial steps. Try to find out the thin spot between your expertise and what the audience is searching for related to that.
2. Don't Forget to Utilize SEO to Pull Traffic
When it comes to growing your business through blogging, you can’t afford to miss out on SEO. Until you find out the relevant keyphrase people are searching for similar products and services like yours, you cannot use SEO effectively.
Ranking on Google is highly important for any business. And your brand is no exception.
- Use various keywords researching tools to determine what terms and phrases should be relevant to less competition to pull traffic from various sources.
- These SEO keywords will benefit your blog as well as your business in the long run.
- Rather than focusing on generic terms, try to find out long-tail keywords (usually three and more words) related to your business.
- As these keywords are highly specific, people searching for them have a strong intent of buying the products or avail services.
So, make sure you utilize SEO for pulling the traffic from the internet.
3. Build a Habit of Writing Long-form Content on Your Website
Many new and aspiring bloggers use other platforms and sites to publish their blogs.
Some of them solely depend on guest blogging and social media to bring traffic. But in today’s world, there is no better option other than publishing on your website.
It will help you build strong brand authority and have more control over your content. Further, try to build a habit of writing long-form content on your blog.
You must have heard that search engines love long-form content. And it is true.
One of the primary functions of search engines, like Google, is to provide the best possible content a user is looking for on the internet.
Therefore, if they see that you’ve written a relevant long-form article on a particular topic, explaining almost each and everything in detail, there are high chances of receiving attention from Google.
- Dig deeper and write only the relevant and related blogs on your website to gain traffic.
- Always aim for writing at least 1,000 words article.
- However, to entertain your audience, you can post a standard 500-600 words fun piece once in a few weeks or a month.
- When it comes to in-depth guides and tutorials, write at least 2000-2,500 words article.
If you follow these blogging habits, it will help your business touch greater heights quickly.
4. Carefully Carry Out the Content Strategy Plan and Follow it Sincerely
When it comes to blogging to grow your business, you can’t just start randomly.
You would need a proper and carefully curate content plan to abide by. Plan out the (specific) topics you will be writing on related to your business.
A well-planned content strategy gives you a direction where you need to work on. You need to follow the plan aggressively without missing out on any event.
For example, if you’ve set to write two articles on a given topic this Saturday, try to accomplish that in any circumstance.
In case your articles are left out, be sure to complete them the very day on a priority basis. This way, you can rewire your brain to consider your blogging a much important ask for your business. And your business will flourish in the long run.
Make sure you have topics and dates planned out properly for the next one or two months.
5. Review Your Old Content and Promote New Ones
Only writing is not enough for your business. If you keep on blogging without sharing it on the internet, only a handful of people will know about it.
Therefore, it is important to promote your new content on various digital platforms. Of course, you should use social media to share your content.
However, you can also ask the people in your online network to share their thoughts and opinions about the piece you've written. This way, you can learn and polish your blog further.
But don't only focus on writing and promoting the new content.
- You should also look after the existing content on your website and refresh it with new information as required.
- You can add new stories, facts, or change your past articles' format as per your choice.
- It is crucial as new visitors who will come to your website will explore various parts of your website.
Blogging has various benefits for you and your business. Today, it has grown to become one of the most influential, easiest, and profitable business for most people.
If you want to grow your business with blogging, make sure to follow all the mentioned tips above. When it comes to blogging, you have to put the best foot forward and never compromise on posting valuable blogs and content.
Incorporate and utilize all these tips while blogging, and your business shall reap more benefits than expected. All the very best for your success journey!
If you have any queries or suggestions regarding this hub, feel free to share them in the comments down below. I'd be happy to answer them as soon as possible.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Nikhil Sharma
Nikhil Sharma (author) from India on October 19, 2020:
I'm glad to know that you found this information valuable, Niks. I will try to come up with more such articles in the future. Thank you once again for spending some time reading the article.
Niks from India on October 18, 2020:
Everything that you mentioned is indeed very effective for engaging readers.
Nikhil Sharma (author) from India on September 28, 2020:
Good to see you again, Mr. Danny!
I'm glad to know that you've found these tips useful for you. Thank you for reading my hub and sharing your valuable comment.
Danny from India on September 26, 2020:
Nikhil, very good tips for attracting more readers and converting them to be loyal fans. I liked the content repurposing section.