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Google Page Rank and How it Works


Page Rank in general is the fundamentals of the Google search engine link algorithm and it has the job of assigning a certain weight and gravity to each set link and its elements. It measures the importance of relevance within the world wide web and gives it a numerical priority in correlation to certain keywords and overall information on a site.

A Page Rank is the determining factor of many top websites on the web, and its importance far outweighs any other SEO or SEM related techniques. As Page Ranking is an organic way of driving traffic to your site.

Google Page Rank is also known as "PR". Google was the first to patent a system for accounting for external links. The algorithm is called PageRank.

Google uses one of the most complex algorithms. Google PageRank is a web page ranking system developed by the founders of Google by Larry Page and Sergey Brin during their student days at Stanford University.

PageRank uses the structure links to determine the relevance and gravity of specific search results and information.

It is believed that the key factor in the definition of PageRank is - the importance of relevance, related sites that link to this site.

Note also that there really is only one PageRank (PR), and two: Toolbar PageRank (TPR) and Actual PageRank (APR).

Its Important to understand the difference because PageRank on the toolbar is just an approximation of the actual PageRank (APR).

Google is known to display PageRank data from the time it has recalculated this setting. PageRank values ​​are shown on the toolbar, Google Toolbar, rarely get recalculated (once every 6-7 months, now even less often - they are saying to and are in talks about completely canceling it), so the Toolbar shows outdated information, which is difficult to navigate.

Google takes into account changes in external links much faster than these changes are displayed in the Google Toolbar.

The green bar on the Google toolbar does not show the exact PageRank value, but only the PageRank range, in which the site falls, and the range number (from 0 to 10) is determined by the logarithmic scale.

All figures are arbitrary, but clearly demonstrate that the PageRank ranges, and information displayed in the Google Toolbar are not equivalent to each other. For example, lifting PageRank from I to 2 is easy, but from 6 to 7 is much more difficult.

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The real Actual PageRank (APR) looks completely different on the Internet, it is usually referred to as link juice.

which means ''the ability of the page earn rankings for yourself and other pages based on quality and the number of inbound links on the page.

Web pages implement this principle, when referring to each other. All major search engines use the principle of link juice as a top ranking factor.


Note that the latest changes in the Google algorithm, downplay it and devalue the role of the link environment for sites, so using bad link mass can lead to sanctions from search engines.

By the way, it is interesting to analyze the work of foreign link brokers, for example They provide information not only on the PageRank of the referring pages, but also by IP class C subnet, site location and the number of words in the link text.

In practice, PageRank is used primarily for two purposes.

□ A quick assessment of the level of authority of the site. PageRank doesn't give accurate information about referring pages, but also allows you to quickly and easily "estimate" website development level.

You can adhere to the following gradation: PR 4-5 is the most typical PR for most average sites, PR 6 is a very reputable site, PR 7 is a value that is almost unattainable for an ordinary webmaster, but sometimes found, PR 8-10 - found only in sites of large companies (Microsoft, Google, etc.).

Knowledge of PageRank can be used when exchanging links in order to evaluate the quality of the proposed page and in other similar situations.

□ Assessing the level of competition for a search query. Although PageRank is not used directly in the ranking algorithms, nevertheless allows indirectly evaluate the competitiveness of a given request.

For example, if in the search engine results are sites with PageRank 6-7, then a site with PageRank 4 has very little chance of getting ahead of them in the rankings.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Temoor Dar

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