Madhu is a full-time affiliate marketer and blogger who loves writing articles to help new bloggers on how to blog for money as a beginner.
What is blogging?
Blogging is considered as a great way to pour your thoughts on the Internet. Moreover, it is a great way to earn a considerable amount of passive income. However, the sad truth is that most bloggers are getting nuts for their hard work and determination because they are not using their blog as a sales funnel.
How does your blog contribute to this process?
As said earlier, a blog is where you put up your ideas and thoughts. First, your visitors consume your content, and then they purchase your products or services. Therefore, you must think of your blog as a book store. People first visit a book store, look for various books and publishers, and then buy a book from the counter.
Moreover, the book store also needs to make the look and feel of the shop attractive.
That's how your blog works!
Every part of your blog matters – from your contact page to the blog post that you outsourced.
Therefore, consider your blog more than just a content repository and try to make it significant from every aspect.
Step 1: Optimize Your Blog
This is the most natural part of this funnel-making strategy. It is pretty straightforward, and all you need to do is to ensure you have these funnel strategies added to your blog:
- Search bar, social media icons, and navigational links.
- Sidebar with attractive offers.
- Call to action button below the content.
- Moreover, you can adopt several other strategies that make your blog look suitable and highly converting.
Step 2: Capturing the Leads
Fortunately, there is a straightforward way to capture potential leads. This can be done by using automated point capturing tools. All you need to do is incorporate them on your website and wait for the edges.
It is even more comfortable if you are using a WordPress blog. That's because WordPress has a large number of helpful lead capturing tools.
Moreover, you get a lot of flexibility in adding the tools on your blog. You can add them anywhere, from your footer to your sidebar or even in your content. Furthermore, you can opt-in for pop over tools and even pop-up tools.
Just ensure that the offer you provide with the lead capturing tool is highly attractive.
For example, you can offer your visitors a free website audit upon entering their e-mail address.
Step 3: Building an E-mail List
Building an e-mail list is necessarily the best way to get more sales. That is because you can target the leads captured in your e-mail list easily since they already follow you and have gained knowledge. All you need to do is give them something valuable and give you their e-mail address. As simple as that!
The offer that you make to get the user's e-mail address is known as a lead magnet. To make this, just think about how you can encourage the user to click on the "signup for our newsletter" button.
An easy way is to provide them something valuable related to your niche. For example, if you have a blog on digital marketing, offer them a free search engine optimization checklist. In this way, you will target the right audience at the right time.
Step 4: E-mail Marketing
The process of sending regular newsletters, updates, or offers to the list of subscribers is known as e-mail marketing.
Always remember one thing – people don't give a darn about you. They still think about themselves and show interest in something that will benefit them. So, focus on how they can be helped through your content.
E-mail marketing is one of the best digital marketing strategies wherein the leads are captured from websites and saved in e-mail sending software as retaining customers for further promotion of goods or services.
Step 5: Use Google Analytics to Track Your End Results
Google Analytics encourages you to track things down, such as 'what worked' and 'whatnot.' This will help you to improve your funnel to generate even more leads.
Moreover, the data you collect through the analytics can be used for your marketing campaigns. Hence, you will be able to get multiple benefits through a single funnel.
The first thing that you should add is Google Analytics to gain the most valuable information like geographical location, age, average visiting time, etc. Furthermore, if you need to level up the game, you can add advanced analytical tools, such as Crazy Egg and KissMetrics.
Importance of Creating a Sales Funnel
If you are a person who wants to sell some products, such as, your courses or your mentor's courses that you wish to affiliate with, then you should create a sales funnel. Otherwise, you can create sales funnels out of your blogs to sell different kinds of digital products. This funnel will help you not only convert your readers into customers but also give them some valuable connection for which they will always be thankful to you.
When optimized into a great funnel-building strategy, a blog can generate an enormous amount of leads in the least possible time. However, it is not a cakewalk to position it with such accuracy.
With this article's help, you will be able to convert your blog into a money-making machine.
But first, you must understand these facts:
- Several steps account for turning a visitor to a customer.
- These steps exist for everything from a physical product to a digital service.
- You need to give your visitor value at every step of the funnel so that the visitor follows the steps and gets converted into a customer.
- And that process of turning a visitor into a customer by guiding him through various steps is known as the sales funnel.
How do the sales funnel work?
A sales funnel works on a five-step model:
- Marketing potential awareness
- Interests of the prospect.
- Prospects desire.
- The first purchase
- Becoming a regular buyer.
First, it starts with gaining a prospect (through great content) and then converting them into a lead. Later on, it gives more value to convince the user to help them decide to buy, and at last, it focuses on how the customer can purchase again.
Now, this will benefit you in three ways:
- You can target the appropriate audience to sign up on your e-mail list.
- You can encourage your visitors to avail of an offer you posted.
- You can target them for selling your products or services through retargeting.
But the main question is still the same – how you're going to do this? Well, you'll do it with all the above 5-step process:
Put your thoughts on your blog every day and maintain it like a digital diary. The more you practice writing your blog every day, the better you will get to improve your language and knowledge. Make a blog writing your passion and write more articles about the skills that you have, and these tips will turn you into a great and unique article writer.
In this way, you will be able to make a living by turning your simple blog into a money-making sales funnel. Ensure that you follow all the steps mentioned above and succeed with your passion for making money online.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Madhu R Padalaa
Madhu R Padalaa (author) from Kancheepuram, India on July 21, 2020:
Thank you Mr. Nikhil.
Yes you have grasped the real process of blogging. Bloggers are mostly who share value and information related to a particular niche and that particular niche would attract the right audience as regular readers. Blogger than creates a trust and belief in his readers mind.
Retaining their valuable readers for long term is always a blessing for the blogger wherein he or she can share the right products that would be helpful to most of their readers.
Nikhil Sharma from India on July 21, 2020:
You've aptly integrated the benefit of managing a blog with a sales funnel. This is really an interesting idea to get more profit out of your blog as well as build a network around your business.
When it comes to blogging, many people misunderstood as a way of making a profit. What they don't understand is that they have to put in a lot of effort and consistent hard work to keep the money rolling. With the growing competition in online writing, it has become difficult to make your blog famous.
However, if you put in a lot of hard work and deliver the unique content, you can develop a good visitor base and can help you in your sales funnel.
This is such an interesting article, Mr. Madhu.