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Advantages of BaaS Over Custom Backend

Loretta is a DIY and lifehack enthusiast always researching on better productivity and management methods to make life easier and stressfree


With the discovery of smartphones, people have adopted new ways to use computing devices. Owing to this technology disruption, users perform computing tasks on mobile rather than on desktop. With more and more people opting for mobile devices to perform computing tasks, and an increasing number of users, as well as, businesses preferring apps, the demand for the mobile app industry rose.

As per the data from the Statista website, during the first quarter of 2020, Android users had the liberty to select from 2.56 million apps. This made Google Play the biggest app store with the highest number of apps available. The second-largest app store was Apple’s App Store, with almost 1.85 million apps for iOS. In 2019, the number of apps downloaded was 204 billion. Forecast by the analytics website stated that this figure would go up to 258 billion in 2022.

Developers and businesses have realized that mobile technology constitutes both the existing and future landscape of personal computing. Therefore, they are investing their resources and time in developing mobile apps.

The traditional manner of developing apps has lost its efficacy owing to the huge demand for developers to make new apps and upgrade the ones that are already present. There is, apparently, a need to devise a more effective, faster, and cost-efficient approach to developing apps. BaaS or Backend as a Service offers a practical solution, which caters to the requirement of contemporary developers. Read on to know how Mobile Backend as a Service assists in improving the process of creating mobile apps.


BaaS - An Idea

MBaaS also referred to as Backend as a Service, furnishes developers with the backend tools and server infrastructure needed to build mobile apps. The provider of Backend as a Service also proffers extra tools that aid in taking care of authentication, storage, geofencing, data management, and more. This means that the developer can work without worrying about building or managing the backend of an app. This attitude to develop apps speeds up delivery by allowing the developer to focus on frontend development jobs.

The Main Features of BaaS

  • APIs (REST of GraphQL)
  • Database
  • Authentication
  • Cloud Code Functions
  • File Store
  • Notifications

Advantages of Benefits of Backend as a Service

Here are how the MBaaS solves the problems of creating mobile apps in the current times.

  • Expedites the app development process faster
  • Reduces the app development costs
  • Enables developers to better app aesthetics and user experience
  • Improves the app management method

Who Can Build Apps with BaaS?

Mostly, the MBaaS platform is meant for developers. Hence, a computer user without the training to write scripts or programs will find it challenging to make use of a BaaS platform. The following users will obtain massive value from BaaS.

Small Businesses: With BaaS, ventures do not need to secure infrastructure and hire backend developers. Hence, companies can decrease the costs of creating mobile apps for their ventures. All they have to do is choose a BaaS vendor and recruit a frontend developer.

Freelancers: BaaS platforms come with useful tools that let developers with low backend development and programming skills to create high-end apps for clients easily. They need not equip themselves with added knowledge to build modern-day apps.

Firms Developing Apps: BaaS offers several values to app development firms. It permits firms to develop faster than ever. Companies can also carry out projects without having to hire new resources like backend developers. This enables these firms to maintain an agile team of development at minimum expense.

BaaS vs. Custom Coding

Now, you are probably thinking that BaaS services are better than custom backend, which is gradually losing its importance. But that is not the case. Both these procedures are workable for any assignment. Which one you should use is determined by the type of assignment and your liking. In simple words, you have to decide between:

  • Opting for quick development that comes with BaaS tools, selecting subscription and relaxing


  • Paying once for the custom build that will be molded for your needs and attached to the strategy of expansion (including perfect scalability)

Now, let us compare how BaaS performs against custom backend by examining some of the most significant factors like scalability, speed of development, integration with custom software, etc.

Speed of Development

In all time-associated metrics like the speed of development and time needed to market a project, BaaS is a straight winner. You require less time to complete the development cycle and roll out your product on the market. With conventional backend, things are slower.

Integrations and Custom Code

Have you thought about custom software integration and the possible requirement for custom code in your assignment? BaaS loses in this segment because it offers only limited choices for third-party software integration. The options to add custom code are also not generous. In this regard, the custom backend has no limit.

Subscription vs. Upfront Costs

Certain analytics often draw attention to the point that BaaS is not as inexpensive as it claims to be. This is because of the hidden costs in the appearance of a subscription. While we cannot ignore this view-point, we should not forget that custom backend projects are not cheap. Even if you have to pay only once, it is still a substantial amount of money. The scale and type of project determine which solution is more efficient.

The Market Size of the BaaS Industry

The Backend as a Service market size was USD 0.79 billion in 2014, according to Marketsandmarkets. By 2020, it is projected to reach USD 28.10 billion at a CAGR (Compound Annual Growth Rate) of 84.2% during the forecast period (2015-2020). The rising adoption of cloud-based applications, increase in the use of smart devices and cell phones, the proliferation of mobile devices and apps, and demand for rapid time to deploy as well as create are expected to play a significant role in the growth of the market during the period of forecast. Another factor is the rise in demand for BaaS service types by SMEs, end-users, and large enterprises.

BaaS Providers

  • Back4app
  • Kinvey
  • Parse
  • Firebase
  • Backendless


BaaS has come out as an efficient solution for developers wanting to speed up app projects without accepting lower standards of quality. It also aids in bringing down the overall expenses of developing and deploying mobile apps. This is the reason why developers and businesses all over the world are making use of BaaS to power mobile app backends.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Loretta Osakwe Awosika