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Ads, Ads, So Many Ads ~ a Poem of Angst

John is a freelance writer, ghost-writer, storyteller, and poet. He always tries to include a message or social commentary in his writing

Ad Overkill

The recent overkill of ads on the Internet has just gotten out of control. You can’t read an article without being bombarded, and it seems what you want to read is actually just a filler between advertisements.

It is becoming quite a chore for the reader to have to fight their way through the plethora of advertising to find the content they are really searching for. Ad after ad bombards us (thank God someone invented ad-blocking software) as we try to maneuver our way through the Internet maze.

This site used to be quite user friendly and advertisements, though there, were reasonably unobtrusive. That certainly changed in no small way when the niche sites moved to the Maven platform. How much more of this can the reader take? I guess time will tell.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

— Stephen Butler Leacock

Ads, Ads, So Many Ads

Ads, Ads, so many ads,

if we want the goods

we must take the bads.

Hopefully this is

one of those fads.

Who came up with this?

To me they are cads.

I’ve always been

just one of the lads.

But this gives me

a case of the sads.

Maven you seem

to be going mad.

You are spoiling the wonderful

thing that we had.

Do you think this is

innovative and rad?

I hate to inform you,

it’s not - this is bad?

So, wake up and realise

you’re making us mad.

It’s against all we’re taught

by our moms and our dads.

Greed doesn’t cut it,

the premise is bad!

So, for God’s precious sake

stop the overkill of ads!

Sometimes the new way takes us backwards

Sometimes the new way takes us backwards

Ad Revenue Versus User Experience

As a result of the continual rise in company expenditure, consumers are being targeted with more and more adverts, and recent psychological studies have found that consumer patience is wearing thin, especially in certain demographics

Comparing the attitudes and responses of over 2,000 adults in the UK, one research study found only 40% of respondents in the 16-34 age bracket feel ‘positive’ when they see an online advert and this reduces to just one in six for people over 55.

In regard to gender, men are more likely to instantly feel ‘extremely negative’ about ads, compared to only 10% of women. A quarter of men only need to see an ad once to actively start disliking a brand. Whether it’s an ad for a company they recognise or not, consumers make snap judgements and know instantly if they love or hate that brand.

The research suggests online advertisers should 'change tactic' to focus their spend on better-personalised adverts as opposed to larger quantities. But, if you look at some websites, it seems that publishers are putting ad revenues before usability. Many seem to be going for all-out advertising over-kill and employing both, personalised ads and huge quantities of them. To me, it seems Maven has unfortunately chosen to go down this road.

What respondents seem to be most adverse to is the repetition of the same ad, over and over through one article. There is some consensus with Online advertisers that an ad needs to be repeated between three and five times before it makes an impact. But, my opinion is that any impact this has would be negative and just plain annoying to the reader.

It may be a difficult balance to strike, and I think most web searchers/readers appreciate that the pay off for free content is to tolerate a certain level of advertising. However, placing ad revenues above the user experience is a risky strategy when there are plenty of other sites to choose from.

(Sources: Excellence in Marketing; My Customer)

by David Ogleby

by David Ogleby

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 John Hansen

Comments

John Hansen (author) from Gondwana Land on December 22, 2020:

Yes ads are much more annoying than junk mail. Junk mail you can just discard....but you are constantly bombarded with unwanted advertising. Yes, "greed" is certainly behind the advertising overkill. Thank you for reading and commenting, manatita.

manatita44 from london on December 22, 2020:

Reminded me of the poem on junk mail. You gave it a great voice then, but I guess adds are more in our face and annoying. However, they reflect the larger problem of society' greed ... to make more ... to take so many of us on our dreams to millionaire status and beyond. Alas! They take our good health with them also. Lovely Article.

John Hansen (author) from Gondwana Land on December 21, 2020:

Yes, Brenda, you aren’t the first who has said people are having trouble reading the articles, let alone commenting. It is a no-brainer but the powers that be seem to have tunnel vision as far as advertising and money is concerned. You would think they could see it is the article that draws the reader, not the advertisement. If there is no article where will they put their ads?

BRENDA ARLEDGE from Washington Court House on December 21, 2020:

John,

You hit the nail in the coffin so to speak.

I have had people tell me that they cannot read my work with so many ads popping up.

They don't understand how to scroll through them.

I do wish they would realize our writing is the key to bringing in income ...not the ads and make it easier for everyone.

Take care.

John Hansen (author) from Gondwana Land on December 21, 2020:

Thank you Venkatachari, I felt I had to voice my concerns. I too really dislike the repetition of the same advertisement so many time throughout an article and also through the comments. Stay safe.

Venkatachari M from Hyderabad, India on December 21, 2020:

Very true, John. You have come up with a fitting article to voice our rants and concerns. I totally agree with your thoughts. It is very frustrating to browse through so many clumsy and hindering advertisements. Most of them are repetitions of the same ad 3 to 4 times on a single post.

John Hansen (author) from Gondwana Land on December 21, 2020:

Yes, Ruby. I agree comments are the most pressing issue. I have already written an article expressing my disapproval of that, so now I am turning my attention to the excessive advertising.

It surely is a pain to have to scroll through the feed after reading an article, to be able to comment. The worst part is not all articles of people you follow appear on the feed. Thank you for reading, and glad you were able to comment here.

John Hansen (author) from Gondwana Land on December 21, 2020:

Shauna, I don’t like to be seen as complaining all the time, but we do have to make our feelings known about these things that are spoiling it for everyone.

I agree with everything you say about the ads on the Maven sites. They really should take note of David Ogilvy’s quote. Thank you.

Ruby Jean Richert from Southern Illinois on December 21, 2020:

John, I agree 100%, but the worst is not being able to comment in the comment section until you click on the login at the top of the page which takes you to the feed page, then you must scroll down until you find the article and write a comment. By that time you've lost any excitement you felt after reading the article. Oh please HP go back to the old way when it was a thrill to read a good article and comment. BTW the ads suck!

John Hansen (author) from Gondwana Land on December 21, 2020:

Oh really, Linda? That is a coincidence then. I will have to see if I can find that complain. Thank you for reading this.

Shauna L Bowling from Central Florida on December 21, 2020:

Thank you for writing this, John and the research you provide with regard to the effect ads have on readers. I'm actually ashamed to have my articles on the Maven sites. The ads and videos are obtrusive, invasive, tacky, and just plain busy. It's almost as if someone threw a deck of cards at the screen. And as you say, you have to trek thru the ads to even find the content of the article(s).

Maven should take heed to David Ogilvy's definition of a good advertisement.

Linda Lum from Washington State, USA on December 21, 2020:

Hmmm, this sounds very similar to a complaint that I read in the Hub Pages feed just a few minutes ago. What a coincidence.

John Hansen (author) from Gondwana Land on December 21, 2020:

Thank you for reading Cheryl. Glad you found this a unique take.

John Hansen (author) from Gondwana Land on December 21, 2020:

I hoped to make my gripe clear without being too subtle, Pamela. Very few of us are happy about it. Thanks for reading.

Cheryl E Preston from Roanoke on December 21, 2020:

Very true and you have captured this in a most unique manner.

Pamela Oglesby from Sunny Florida on December 21, 2020:

This article spells out our frustration in no uncertain terms. I try to tune out the ads, but it is not easy. As for the changes on Hubpages, no one is happy about them. I readlly like you poem and this excellent article, John.

John Hansen (author) from Gondwana Land on December 21, 2020:

Thank you for reading this Mr Happy, and for supporting my stand/concernes. More people need to complain about this and let their discontent be felt...maybe boycott products that are overadvertised..I don't know. Yes, it infiltrates the brains of the consumers, especially young children.

I appreciate your great comment, sorry to get you started lol. Take care.

Mr. Happy from Toronto, Canada on December 21, 2020:

"this gives me

a case of the sads" - Haha!! Well, You got a laugh out of me here. Not at the "sads" but on how You expressed it.

Anyway, ya thank the Gods for Adblock and Adblock Plus. You know, for me it is just annoying because the adds online break-up my music play-lists on Youtube and I can't have that lol

I am completely against advertising though. There should be no advertising in public. There should be specific websites for advertising so, if You want shoes, You go to the page for shoes and can see all the advertising in the world about shoes, or cars, or watches, or biscuits, or whatever.

Advertising is simply bad for our health, no way around it yet, we allow it. I do not act nicely when it comes to advertising. I know what it does to children's brains, not only adults. I urge people to read: "Consuming Kids: The Hostile Takeover of Childhood" by Susan Linn.

"It is becoming quite a chore for the reader to have to fight their way through the plethora of advertising" - Sometimes people are not even aware that what they are reading is actually advertising. Ever heard of "Native Advertising"?

"Native advertising is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial."

So, good luck for most people to even realize that they did not read an article; they just read a long add in the form of an article LOL It's brutal amigo.

They have no limits on what they will do to alter people's thinking in order to take their money. That's why this garbage should be highly regulated. People think they "have a choice" but the way the advertising is created nowadays, it is specifically to by-pass our rational and logical thinking and get to our money. They (the marketing corporations and research institutes) spend billions on how to make us behave in ways beneficial to them. Meanwhile, we hardly think about them, never-mind trying to regulate them. So, who controls who really?

Anyway, see what You made me do? I couldn't stop ... all your fault lol Sigh ... I try to raise awareness on this but not many people seem to care enough.

Thank You for writing about it. Stay safe and all the best!

John Hansen (author) from Gondwana Land on December 20, 2020:

I agree with you Flourish, those sneaky ads that they slip into the article as though they are part of it are the worst. Some have said in forums they think their income has risen since the move to Maven but if 5hat is so I see it as only temporary. My own has in fact dropped by a third since niche sites were moved to the Maven format.

Have stagnant comments, quizzes etc is just silly. Thanks for reading.

John Hansen (author) from Gondwana Land on December 20, 2020:

I am glad this article/poem speaks for other writers like yourself Rosina. I really hope management take some notice of what we have been saying in our articles and forums.

I have always been taught in the power of the people, so with enough pressure and people saying the same thing anything is possible.

FlourishAnyway from USA on December 20, 2020:

Well said! I strongly dislike the changes in the ads. They ruin the user as well as the creative experience. What I most dislike is the ones that disguise themselves so well that you would almost think they are part of the actual article. I think that is deceptive. The new ad-heavy presence with little of the old user interaction (ie, comments, quizzes) comes off as cheesy and cheap.

Rosina S Khan on December 20, 2020:

Now this is a poem calling HP to our attention, the writers. The issues of overuse of ads and lack of comments are the burning and maddening problems of HP in recent times. I only hope and pray they will lend a ear to us and take actions to fulfill our needs.

Good Poem and Prose. It was an excellent read. Thank you so much, John, for the timely and just share.

John Hansen (author) from Gondwana Land on December 20, 2020:

"Annoying" is putting it mildly, Peg. It depends if they are making money or not I suppose, but people have to keep reading the articles for that to happen. If it all becomes too difficult because of the ad stuffing people may just look elsewhere. Let's hope it all works out.

Peggy Woods from Houston, Texas on December 20, 2020:

I have been here for 12 years and have seen many changes. Not being able to easily make comments and the proliferation of ads that distract are annoying. Let's hope that this all makes sense in the end.

John Hansen (author) from Gondwana Land on December 20, 2020:

Thank you for your supportive comment, Chitrangad. I could only wish Maven listened to my words, but I'm afraid what I say holds very little clout.

I feel like I am always complaining about something lately..comments..now ads. I do care about this site. I have been writing here for eleven years. I just don't want to see it crumble, or lose it's the community spirit.

Chitrangada Sharan from New Delhi, India on December 20, 2020:

I couldn’t agree more, especially with the current over display of ads on our articles/ poems all along on the niche sites. They are so irritating, that I get annoyed, and feel like leaving the page. It takes away the joy of writing or reading. I don’t know, how people other than HubPages read the whole thing, or they just leave, even before opening the page.

You expressed well in your poem. I hope, Maven listens to your words.

Thank you for sharing.

John Hansen (author) from Gondwana Land on December 20, 2020:

Thank you, Missy. It is good to see I am not the only one lol.

Missy Smith from Florida on December 20, 2020:

I do get sick of advertisements. I love your poem that was created from the subject though. :)

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