Loretta is a Marketing enthusiast, finding easier ways to help people get their product to the target market and make sales.
Guest blogging is one of the best SEO methods that has endured the Google clampdowns, albeit with rules and standards you should adhere to for good results. Many people think that guest blogging is only about getting traffic to your own bog by publishing on other sites. However, it is much more than that. If you are looking to become a guest blogger, you have first decided what your guest blogging goal is to know the best strategy like content and blogs that would work towards actualizing your goal.
1. What are your Guest Blogging Goals?
There are usually three main goals when it comes to guest blogging;
- You want to be a guest blogger on certain or several niches to position yourself as an authority on that niche or industry.
- You want to get more exposure and traffic to your own blog or website.
- You want to build backlinks to your site and increase your site’s authority.
Accomplishing the first two is fairly easy, but you have to be careful and find blogs or sites with good authority for the third reason. Building backlinks for your site or spammy sites can get you blacklisted by Google, and you do not want that. Knowing your goals before starting your journey as a guest blogger helps guide you on the journey.
2. Finding Guest Blogging Opportunities
Guest blogging is a sure-fire way of becoming an authority on a subject, getting quick backlinks, attracting visitors, and direct traffic to your own blog or website. However, you have first to find guest blogging opportunities.
When looking for guest blogging opportunities, here are some main points that you should consider,
a. Find relevant blogs to your niche and Get to Know the Blog’s Content and Audience
Guest blogging is typically a win/win situation. You are providing content by sharing your opinion and expertise on a blog with audiences interested in the subject. That is why a niche is fundamental. Your niche as a content creator has to be in sync with the platform you are blogging; you can’t write about the guerilla marketing methods on a blog about mommy’s and baby showers; that’s just weird and completely off niche
Please get to know the blogs you intend to guest blog on and what their audience want. You should also find out what type and level of audience you are writing for beginners? Intermediate? Advanced? This will help your research methodology.
Then go-ahead to work with good blogs that are on your niche in other to secure new readers that are interested in what you have to say.
b. Create Quality and Unique Content
Don’t compromise on quality content; that is the trick that would make your visitors permanent subscribers and readers.
Write excellent content and not churn out badly written, spammy posts that only seek to promote.
You should actually pass a message with your posts and tackle the topics you have undertaken to write about. Look through the blog you are gusting blogging on and make sure that you are not writing on a topic that has already been done. Your post should be unique and fresh.
c. High Authority and Traffic but Not your Niche?
Are you a general content guest blogger with no specific niches? Or you are looking to guest post on a blog that has a high authority, but it is not in your niche, you can view the content on the blog, think of an idea that would connect your own niche or idea with the theme of the blog and write an article related to that.
For example, if you are looking to get a backlink from a mommy blog for your own blog about appliances and technology, it would be good to write about great home appliances that would make chores easy for mommies, e.g., the washers, drying, etc. Always write your posts to fit the theme of the blog you are guest blogging on. When in Rome, do as the Romans do.
d. Pitch your Post or Contact the Blog Owner
After you have done your research and decided on the blog, the content, and everything concerning your guest posting, you can reach out to the owner to find out if you can be accepted as a guest blogger on the site. Some sites have a page with contact details or form that you can fill out and attach your article to make this easier, while you have to sign up on some other sites and adhere to their posting rules to publish your post.
As a writer first, before becoming a guest writer, you should get used to rejection. Not everyone would appreciate your writing or take on things. If your post gets rejected by a blog, you can find and apply to another blog. Hopefully, you would find a blog that would be willing to publish your post because it suites their audience.
f. Post Promotions and Engagement and Comments
Being active on social media is one of the tricks of being a guest blogger. You should not rely heavily on the blog to help promote your posts. You should do your part and promote your posts on your social media pages like Linkedin, Twitter, Instagram, Pinterest, and Facebook. Also, make sure to link your posts with other well-written articles that tackle a similar topic as yours that you might have used as a reference while writing your article. This would increase the authority of your backlinks. You should also actively respond to comments and questions on your posts.
3. List of Things to Consider as a Guest Blogger
- Quality of the work
- Is the Platform you intend to blog on suitable for you?
- How large are the traffic and audience?
- What are their expectations?
- How high is the Authority of the blog?
- Are you offering the blog’s audience something unique? A different point of view? A fresh outlook?
Always ponder on the above when you get a guest blogging opportunity and do not compromise on them.
Hopefully, this post has helped you see how you can make the most out of guest blogging opportunities and use it for your online marketing strategy?
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Loretta Osakwe Awosika