April is an SEO specialist working with a experienced web designers and developers for years, gaining relevant insights through the years.
Content is very important in every type of media on the internet. Without content, your page, platform would almost mean literally nothing. It should not be just a bunch of static functions with no descriptions to accompany them. It’s also the staple requirement of the Search Engine Optimization (SEO). Having optimized content will make your media easier to find through search engines.
That being said, the quality of the content that you will be preparing is also very important, not just for you and your website, but also for your target audience. Writing content just for the hell of it is great and all, but keep in mind that you do not compromise its quality. Make sure you consider the importance of content integrity and genuity.
5 Ways to Achieve High-Quality Linkable Content
When we talk about high quality content, it means that it’s a well-researched piece of content that gives the audience that feeling of reliability and authenticity of information from a well-studied topic or subject. It includes everything from an exemplary written copy, visual aids, videos, and graphics.
To be able to achieve that high quality content, you must be able to first identify the aspects that would affect your content’s quality. When you consider your content’s quality while writing, you will be able to provide good content marketing and it will be easier for you to add linkability to it.
Here are some ways to make your high-quality content marketable and linkable:
Find that link-worthy quality content and cite your reliable sources.
If you want to make your content seem more reliable, you will need to look for some existing research that you can base your topic on. Adding a link to the source is a good way to make your readers feel secure that they’re on the right track because when more people talk about the same thing, it must be true. Including the reference also makes your content look more legitimate and genuine.
Blogs can be considered reliable sources if you back them up with actual scholarly articles and factual statistics. However, take note that some can be strongly opinionated and might lack that professionalism you would expect in a scholarly source. Make sure you consider that your sources hold authority on the subject matter.
Take time to conduct your own study and research.
Getting information and citing your sources are really good for your content, however, doing your own research can really give you a good name; being the primary source of information for a particular topic. This makes it so that other writers who would like to prepare their own high-quality content may be linking your own work to their articles or blogs.
Doing your own study and drawing conclusions based on your research can even help you create your own infographics and chart-heavy guides. This is ideal if you want to achieve that high quality content.
Allow yourself to take advice from experts in the industry and quote them on your article.
One good way of adding credibility to your content is by quoting the industry experts, or anyone that holds authority over anything related to what you’re writing about. Make sure you look into the ones who claim to be experts and take into account their level of expertise and backgrounds that will assure you that they are in fact, reliable.
For example, it’s one thing to take something from a random article saying that the old methods of link-building are quite insufficient these days, but it’s a whole different thing when an article claims that John Mueller of Google recommends that webmasters should concentrate less on link building and instead focus more on creating high-quality content that is easy to link to.
When you include an expert’s recommendation to your content, it makes it all the more compelling to take heed of.
Conduct your own personal interviews.
Other than linking content directly from different sources, the best way to get more reliable advice and quotes from real experts is to try to get in touch with them directly and interview them personally. Ask for what they can tell you about the industry that you’re trying to write about. Write it down or record it and directly add their quotes word-for-word. This is a really great way to get backlinks.
The reason why conducting interviews are better than just citing links from their content is because of the emotional investment for you and your interviewee and also the additional value it can add to the expert you will be talking to. Having to spend time and energy into something gives that ingenuity and authenticity as opposed to just taking material from their page. There is an equal opportunity for both of you. Making a direct interaction with the said expert will help you build a rapport with them and even become a direct connection in the future. It will also directly help them build their brand due to the exposure they can get from you and other possible writers that will link from you.
Cite specific examples and resources.
Simply citing your sources to make your content seem reliable is great, but the difference with citing your resources like the tools you use to help you with your tasks can certainly make your content very helpful.
Don’t miss the opportunity to give your readers direct actionable assistance by directing them to the particular resource for a certain question or concern. Give your audience more value to help them feel the assurance that you and your brand can be trusted.
Make a name for yourself by providing your audience with high-quality linkable content. It’s not easy and it requires a lot of effort to achieve, but doing so will not only help you and your brand make a name, but it will also help you become an authoritative figure in your industry.