You probably know that an impressive blog is a valuable asset for anyone in the digital marketing arena. It helps you stand out from the crowd, build your visibility and create a solid reputation as an expert in your field. However, coming up with fresh blog posts on a consistent basis might seem like a challenge. If you’re struggling to find inspiration, we have some good news for you — it’s not as hard as you think! There are plenty of ways to uncover topic ideas for your digital marketing blog, but maybe the most effective way to do this is by tapping into your inner self and being honest about what interests you most. Fortunately, there are several other things you can do to make this easier. To give you some inspiration, we have compiled our top 5 tips for writing a great blog post:
Have a good idea before you start writing
The first rule of writing a great blog post is knowing what you’re trying to say. Getting your message across effectively is the key to success, and it doesn’t matter how beautifully written your piece is if you’re not saying what you need to. So before you start typing, sit down and think about what you want to get across. What is the purpose of your post? What do you want your readers to take away from it? What action do you want your readers to take? Once you know what you’re trying to say, it’ll be a lot easier to come up with blog content. You can start thinking about what has worked for you in the past and what might work for your readers. You can also start thinking about which keywords you want to target, which will help you to come up with blog posts that rank well in search engines.
Write for your audience, not Google
It’s important to remember that search engines are not your readers — they’re crawling your blog to rank it on their search engine. You should write your blog posts for your audience, not for Google. The best way to do this is to use your own language, your own tone of voice and your own style of writing. This is the best way to connect with your readers and keep them coming back for more. If you try to write for Google, your content will feel forced and unnatural, and your readers will recognize it. You’ll probably turn them off, and they’ll be less likely to share your post. That’s not to say that keywords don’t matter. They are essential for driving traffic to your blog, but you need to use the right ones. You can’t just stuff them in haphazardly — that’s a good way to get your content penalized by Google. Instead, you need to use them naturally, like you would any other word in your sentence.
Use the 80/20 rule
The 80/20 rule is a good way to get the ball rolling when you’re looking for ideas for your next blog post. The basic idea is that you write about things that you know 80% about, and then learn about the remaining 20% as you write. This rule is also a great way to find topics that are interesting to you, but that you haven’t covered yet. Using the 80/20 rule can be a great way to put ideas into your head. Pick a topic that you’re interested in, and then use the rule to expand on it. For example, if you’re interested in the latest social media marketing trends, ask yourself what you know about them. You can then use the rule to explore each one in more detail until you have a few ideas for blog posts.
Don’t be afraid to experiment
There are plenty of ways to come up with blog post ideas, but you don’t have to stick to just one. If one of your tried and tested methods isn’t yielding results, it’s okay to try something different. If you keep on trying different methods, you’re bound to find something that clicks. Be open to trying new things and don’t be afraid to experiment. Try out a few different methods, and see what works best for you. You might want to try different methods at different times too. For example, you might find that the weekends are your best time to come up with blog post ideas. You can then use the rest of the week to research and write them.
A little self-promotion never hurts
Sometimes you have to promote yourself to get noticed. You might not want to write a purely self-promotional post, but you can still sneak in a little self-promotion. You can write about something that you’re really passionate about, but you can tie it back to your brand. You can write about something that you think your readers would benefit from. You can write about how other companies solve problems that your brand solves, but in a different way. For example, if you’re in the marketing industry, you might want to write a post about how to write better headlines. You can then tie that back to your company by recommending that your clients hire a copywriter to write their headlines.
We all have ideas swirling around in our heads, but they’re useless if they don’t come out. Writing a blog post can feel daunting, especially if you’re trying to do it on a regular basis. It can be even more intimidating when you have no idea where to start. Fortunately, there are plenty of ways to come up with blog post ideas, and we have outlined our top 5 tips for doing so: Have a good idea before you start writing, write for your audience, use the 80/20 rule, don’t be afraid to experiment and don’t be afraid to promote yourself every now and then. Now that you know what you need to do, it’s time to get to work!
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2022 Rohit