Loretta is a Marketing enthusiast, finding easier ways to help people get their product to the target market and make sales.
Search engine optimization is one of the most effective marketing tools, and there is a reason for this. The reason is pretty apparent. Where do you and most people turn to when they have questions about something and need an instant answer?
According to stats, over 100 billion Google searches are done every month. That’s a lot of potential traffic, leads and maybe sales.
Whatever business you run, whether online or offline, marketing is a vital part of it. The goal of most businesses is to reach the final consumers of the services and achieve sales or subscriptions to the services being offered.
Online marketing via content strategy is the gold mine for reaching your required audience. However, for your marketing strategy or campaign to be successful, they need to be appropriately optimized so your customers can find you with ease. To be able to do this, you could hire SEO professionals and experts to put everything in order, or you could use SEO techniques, which helps your campaign master search engines. Mastering search engine and being found with ease involves several determining signals; if you get them correctly, you are most likely to get top results.
To be able to master SEO, the signals that determine success include keywords, link structure, and content offering, to mention a few. Following a proper SEO guide and rules by factoring in these determinants and creating high-quality content will help you get good rewards. If you don’t, you could get punished by search engines.
Search engines like Google, weed out low-quality content, and reward with poor search results. So, you should consider this next time you are tempted to try a black hat back door technique and know it’s not worth it.
So, to help you with the basics of SEO in your content marketing campaign, here are some SEO guides and techniques you should follow.
1. Don’t Abuse Keywords
Keywords are how search engines know what your page is about. Formerly, Google would rank a page high on a topic due to its number of uses of a particular keyword. However, marketers started abusing this by using one keyword repeatedly to signal Google search engine and by doing that, rendering the content redundant or outrightly ridiculous with repetition.
As marketers found ways to game the system, Google stopped using these excessive keyword use in ranking, and these culprits found themselves without any traffic at all.
So, avoid keyword stuffing, it renders your content redundant and reduces your ranking signal due to abuse of keyword.
Google uses time spent by visitors on your site to rank your search signal. If people find your content insufferable due to too much use of a keyword, they could leave quickly, and this would be bad for your ranking signal because Google would view the quick exit as signs of poor content quality.
I advise you to create good quality content for the keywords you want to rank for, giving information, and then use the keywords sparingly. 2-3 times at most.
Keyword stuffing will make Google ignore you. Don’t do it!
2. Don’t Compete for Crowded Keywords
It is not unusual for content strategists and marketers to want to get in on the top-ranking keywords with hundreds of thousands in searches. However, this is not always the best strategy because more than 50,000 people are already ranking for that keyword.
Instead, you should search for similar or unique keywords that relate to your message with less focus and hone in on that.
This does not mean that you should change your message; you should simply use a synonym of the same keyword to rank for the same content. Strategy!
You would rank higher using this strategy. Find your unique, similar keyword, and then build your strategy with it.
However, if you are looking to still get in on an already crowded keyword, you should use the skyscraper technique by taking the content that ranks the highest on the keyword and then making it much better by improving, extending, going more in-depth and informative.
3. Create Unique Content
Of course! This is a no brainer!
This is one of the best strategies for great SEO results.
Generate original, high quality, detailed, and properly written content. Unique and useful content always gets you reach because you are giving information your readers something they have not seen previously. They would spend more time on your site, signaling the search engine that it’s a useful page making it rank higher in search results.
A trick is to make your content lengthy, typically 1000 words, and more because search engines view your long topic a well-researched and important piece on the subject.
4. Don’t Use Low-Quality Links
Using low quality, spammy, broken links could result in your page being ignored by search engines. Both internal and external links are important, make sure your links lead back to quality contents, choose links that lead to relevant content. Don’t just link for the sake of it, or it could become fatal for your SEO strategy. Update your site regularly and remove links that have become obsolete.
Also, you should not link to contents that already rank high on Google for the keyword you are trying to rank for. Google would view the site as having more information and better than yours, and you would be doing yourself a disservice.
5. Update your site and Keep an Eye on Your Site Speed
Update your site regularly by posting high quality and relevant content. Also, review your old materials and update them according to new information and trends. This would help keep your ranking consistent when you stay relevant.
You should also check your site functionality, monitor your page speed, and ensure it is responsive quick and responsive. We all hate slow lagging sites and navigate away when a website is taking too long to load. That is not good for the site rank. So, analyses identify and fix lagging problems regularly.
Keep yourself updated on Google’s best practices, which they regularly update. This is important, so you know if they are devaluing sites based on some particular reasons, and you can update your site accordingly.
As you venture into the world of online marketing and reach, you should pay attention to these simple SEO rules and techniques; they play significant roles in determining the success of your campaign.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Loretta Osakwe Awosika
nsp on January 28, 2021:
Liliane Najm from Toronto, Canada on September 18, 2020:
thank you for the useful information; good reminders.