Can Your Customers Find you on Pinterest?
If you think Pinterest is insignificant compared to the giants of social media like Facebook, Twitter, and Instagram, then think again. Pinterest captures the interest of women who are searching for ideas and inspiration, see fresh ideas and to shop online for things that pique their interest. Pinterest will be an important part of your online marketing strategy for most businesses especially the beauty industry.
For example, visual promotions make up the bulk of the advertising strategy for eyelash extensions technicians and other beauty services provider. When people can see what you can do for them, they are more likely to connect with you and buy your services and products.
12 Tips for Creating an Effective Pinterest Business Profile
1. Set up your business Pinterest profile
- Choose a username that people will associate with your personal brand. Try to keep it consistent with your other business social media profiles.
- Add a picture of your face, preferably one that is consistent with your other social profiles.
- Add a short blurb about yourself.
2. Create boards with your target audience in mind
Explore the popular Pinterest posts and check out some of the more popular boards. Get comfortable with Pinterest and take a look at some of the popular accounts to get a feel for what works to bring lots of "Followers.
- My main business is related to hair, so I created a large group board about Hair and pin lots of hairstyles, tutorials, before and after images, styling guides, etc to it.
- Creating boards about topics your target audience will enjoy, especially people who love hair, makeup, beauty, etc Here are a few topics you could try: eco-friendly Beauty, Makeup, Hair Treatment, before and after pictures.
- Create more general boards that everyone loves like food, health, fitness, workouts, eating clean, DIY everything, etc.
3. Group Boards are used to network, build your follower base, gain influence and get more eyes on your pins and Pinterest profile (where your website link is!).
All of those boards I mentioned in point C. above are my big group boards.
- Decide which general boards you would like to turn into group boards, make sure there are lots of great pins in there, to begin with. I recommend spending some time establishing your boards with at least 100 pins each before turning them into group boards.
- Make sure your board descriptions are accurate and contain hashtags relating to the contents. I would also recommend adding #GroupBoard and instructions on how your followers can get invited to pin in your group board.
- Begin inviting your trusted friends and other followers(this is where networking becomes very important). This will send out an email to them from Pinterest, telling them that they are invited to pin on your board.
- Keep an eye on your group boards to make sure only high-quality pins are being posted.
4. Use Pinterest-Optimized images to promote your business.
There are plenty of image design apps you can use for this. I use Befunky because they have built-in free, royalty-free image search, and awesome design templates specifically for different social sites. The Pinterest image templates work perfectly.
- Create useful pin images related to your business: recipes, tips, How-tos, ideas, etc
- Make sure they have your personal branding on them: watermark, website, hashtags, etc
- When you pin them to Pinterest, make sure to edit the Pin website link by clicking on the little edit pencil. Put your business website link or blog post relating to that image.
5. Pin often!
With Pinterest, the more pins you pin the better. Liking and commenting on pins will also help you stand out and will show people you are there and looking at their stuff. Just like on Facebook, show your fellow pinners support by liking and Pinning their business pins to your boards.
6. The Spotlight Section on your Pinterest Profile is the perfect spot to highlight your best boards and a board specifically about your business(make it general though, not company names).
In mine I put a few of my fave group boards and my Hair Treatment Before and After board.
7. Image sizes for Pinterest are changing constantly.
Recently, changes have been made to the sizes of images in Pinterest boards so you might want to go through your boards regularly and rearrange the cover of them to make sure they still look attractive.
8. A consistent style across your entire Pinterest profile will give it a more professional look and will attract more followers to you.
- The titles of your boards should have some similarities in word style, little embellishments. I went with little stars ** for my titles. There are lots of different things you can do with this.
- Some people pin by overall color, or they keep their own personal branding pins to a certain style.
- Pin high-quality pins, basically you are curating useful content that is easy to read and your audience will connect with.
9. Use Pinterest Analytics to see how well your audience is responding to your pins and profile.
When you add your personal blog or website to your account, you also get to see how well the pins coming from your website are doing. These stats will help you in the long run so keep an eye on them and adjust your pins accordingly.
10. Upload your own pictures to Pinterest so that you can have full control over the website link.
When pinning images from your direct sales/network marketing company, make sure to download the images from your website to your computer or phone/tablet, then upload directly to Pinterest. Note: When you pin images that are already on Pinterest from your company, you won't be able to edit the link.
- Do not just steal images from other reps that they have created. Not nice! Instead, use the images you are allowed to use directly from your company or images that you create yourself.
- Be original and write your own pin descriptions, and add your hashtags!
- Don't pin company images too often because people become blind to it after seeing them over and over again.
11. Keep your business pins to a minimum.
Make sure to mix them into other awesome content that you're pinning. Just like on Facebook, pinners hate seeing too many business posts in a row. Valuable content with a clear, attractive image is more likely to go viral on Pinterest. Focus on creating useful content and finding useful content to share.
12. Be patient!
Growing your following on any social media platform takes time and effort to curate and create quality content that your audience will love. Take time to learn everything you can about who will be looking at your pins and then give them what they want!
How to Create Pinterest Content that Gets Noticed
Pinterest Resources to Help you Grow Your Online Presence
- 9 Ways to Maximize the Value of Pinterest for Business | Sprout Social
Are you getting the most out of your Pinterest presence? We break down how brands can use Pinterest for business to raise awareness and win over customers.
- Marketing on Pinterest | Pinterest Business
Grow your business on the top platform for discovery and decisions. Learn how Pinterest works, get a free business account and run ads to reach your goals.
- How to use Pinterest for Business in 2020 | Important Tips
How to use Pinterest for Business in 2020? using Pinterest for business is the new and emerging platform use by most companies to promote their business.
- How to Use Pinterest for Business: 8 Strategies You Need to Know
Pinterest is way more than "just" a social network. It's a visual search engine and productivity tool, too. Find out how to use Pinterest for business now.
- The Beginner's Guide to Using Pinterest for Business - Later Blog
Ready to step up your social media strategy and make the move to Pinterest for business? Our guide has everything you need to get started!
- Pinterest for Business 101
How to create a profitable Pinterest strategy - Elise Darma
Thanks for reading and I hope this helps you extend your business reach on Pinterest to boost your audience and sales. Let me know in the comments if you have any questions about Pinterest and share your Pinterest profile link with us. I'm also taking #GroupBoard requests in the comments here at Hubpages!
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2016 Mellisa Lozinski
Aira Pulido from Dubai on February 20, 2020:
Thanks for sharing this info with us. Something new i found here.
avgcare on August 13, 2019:
Really good article
Brian Caspe on September 26, 2017:
I spent a lot of time looking for a tool I can rely on to schedule my Pins. Lets be honest..we can't spend our whole day on Pinterest, and if we don't do it, we can't make it big :-/ So the solution? A scheduler... Literally tried and tested almost every noticeable tool on the internet..even got a couple of accounts banned, and then got to know about PinPinterest com. Gave it a try, and since then, haven't looked for any other tool. Great tool, great features.
I like the way it intelligently learns and pins only pins relevant to my business to my boards. I normally schedule a week's pins on mondays and it does the rest :D It does all the Pinterest-related operations on Auto-Pilot, so yes, it is literally my Pinterest Media Manager :D
The ads keep coming up, so its a bit annoying, but other than that, PinPinterest is truly the tool you'd want if you want to rule Pinterest B-)
Salty Sam 54 on May 10, 2017:
Thanks for sharing Mellisa. It is surprising how many people fail to use Pinterest for their business. Odd when you realise how cost effective it can be.
Robert Bint from United Kingdom on December 01, 2016:
Thanks for sharing this useful points. I will implement and i hope this points also will work for our business.