Farrah has been a blog publisher for over 10 years and has some blog traffic and site optimization tips for you.
10 Search Engine Optimization (SEO) Tips that Will Give Your Post a Great Boost
Everyone is trying to rank for that number one position in search engines and the competition keeps getting fiercer. The big guys spend thousands of dollars regularly to ensure their posts or websites take and retain that number one spot. While you may not have the hefty budget these guys have, you can however optimize your post using very simple search engine optimization (SEO) tips that will give your posts or website that fighting chance to rank well in search engines.
Understanding Search Engine Optimization
Search engine optimization (SEO) has to do with the simple (and not-so-simple) techniques you employ to ensure more visitors come to your site. It involves maximizing each opportunity to get more free (organic) traffic to your posts and they are of two types online SEO and offline SEO. However, in this post, we will be looking at the former.
What is Online Search Engine Optimization?
In lay terms, online search engine optimization has to do with every tip you employ within your site to increase the number of visitors that will come in.
These tips are a few and employing them will greatly boost your site's or post's performance in search engines.
Here are 10 of such optimization tips:
1. Avoid Niches Requiring E.A.T Unless You Have It
Most people do not know about E.A.T and only get to after several months trying to optimize a post without achieving the desired results.
E.A.T stands for Expertise, Authoritativeness, and Trustworthiness. What this simply means is that you must be an expert in the field you choose to command respect or stand the chance to rank in it.
Take, for instance, you decide to run a health blog and write tons of amazing, well-researched articles on various health topics. After your efforts, you sit back and wait for your posts to get indexed and for the traffic to start pouring in.
However, this might not happen because Google and other search engines do not recognize you as an expert in that field.
For this recognition to happen, you have to be certified in the particular health field you choose or have someone who is review each article. Only then will Google give preference to your posts and make them rank.
You don't want to make the same mistake I did. It took me a while to learn this lesson and I learned it the hard way after spending all of nine months writing well-optimized articles that never ranked.
Search out niches that won't require a strict E.A.T policy and also have low competition and your chances of ranking increases.
2. Search Out Keywords with Low Competition
Next, you want to search out keywords that have very low competition, especially if you are just starting out.
There are a few things that determine how well you rank in search engines, especially if you aren't spending hugely to boost your reach and one of these is Domain Authority (DA). A site's DA is hinged on a few things, one of which is the age of the domain. The longer a domain has been in existence, the higher its DA and this will play in its favor when posts are being ranked.
If your site is new you want to search out keywords with very low competition and low to moderate search volumes. Avoid high competition keywords as most of the sites with big pockets and enviable DA will be going for these. You don't stand a chance against these guys and trying wound be suicide.
Make use of keyword research tools like
- Google keyword planner
- Google suggest
To search out your keywords before writing.
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3. Include Your Keyword in Strategic Places Around Your Post
Once you have that sweet keyword with low competition, you can now begin to write your post. However, for your post to do well, there are certain strategic places the keyword must appear in:
- Your post title
- One or more subtitles
- The first 10% of your post
- As alt tags
- Your concluding paragraph
Your want to ensure your keyword appears at these points. You can also spread it throughout the posts, but be sure it appears at the above-listed strategic points.
Also, you can also search out synonyms of this keyword and interchange it with your main so your post appears natural and doesn't look like it's been written for search engines.
4. Make Use of Numbers in Your Titles
Numbers do well in titles and you should include one as often as you can when writing.
For instance the title:
10 Pro SEO tips for beginners
Will catch the eyes more as opposed to
Pro seo tips for beginners
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5. Make Sure Your Keywords Has the Required Density
While fixing this keyword at these locations, do bear in mind that it cannot exceed a number of times per post, search engines will penalize your post for keyword stuffing.
The rule of thumb to ensure your keyword appears 0.50% to 2.5% of your entire post. For instance, if you have a post of 1,500 words, you want to ensure your keyword appears at least 7-8 times and no more than 37 times.
A trick I use is to also use the keyword for my alt text as well as include it as tags at the bottom of my post. I strive to hit 1% of my post and no more to make the article flow as naturally as possible.
6. Make Use of Alt Tags
Alt texts are texts that will appear in place of an image if the image fails to load.
You don't want to waste this sweet spot and should include your keyword here if possible.
7. Rename Your Images Using Your Keywords
Yet another search engine optimization trick I use is to rename every image to be used on the post.
This SEO trick doesn't exactly give any boost to the blog post itself but will help the image rank in search engines.
You see, there are a few ways people land on a page from search engines and one of them is through images.
Lots of people also perform image searches and if your images are optimized, you stand a chance of them appearing in searches and bringing in traffic.
8. Write Longer Posts
A welll-optimized post should be at least 600 words to even have a ranking chance in search engines. However, you don't want to write such a short post unless the topic you are writing on is one without much fodder (like breaking news).
Search engines love long posts and the longer yours is, the better your chances.
Search engines, especially google (the giant of them all), believe longer posts have more to offer and will give preference to such.
There is some truth to this belief too. With a longer post, you are sure to cover everything there is to on a topic, making your post one of the best out there.
You should gun for a 2500-3000 word count or leave it at 1,500 at the very least.
You also want to break your post up into segments with attractive sub headings to make them a lot easier to read.
9. Link Back to Older Posts
This is one search engine optimization trick that is pure gold. Interlinking your posts does two key things:
- It boosts each page's ranking, making you an authority in that field since you'd be interlinking related posts.
- It boosts your page reach and reduces your bounce rate; people are bound to spend more time on your site by reading other posts created by you.
10. Try to Include at Least One External Link
Lastly, you also want to link out to an external page, although this should have a very similar topic to the one you are writing on. This is yet another search engine optimization trick that will increase your post chances of ranking.
If writing for your personal site, include one external link to the post. I usually include the link of the site I got the most information from during my research and tag it as a source.
There are times you might be unable to link out to other sites if writing for a third-party site. At this time, you want to employ other means like including an affiliate link, if signed up for one or something equally similar.
Other Helpful Search Engine Optimization Tips
These next set of search engine optimization tips aren't exactly carried out on your site or post, but they will help you lots. Here they are:
1. You want to create backlinks for each post you write. Write a different post, but on a similar topic, and reach out to other bloggers in your niche.
You can find bloggers in search of guest posts on Facebook or through a Google search. Offer them the post in exchange for a do-follow link back to that post.
2. Repair broken links on your page.
3. Fix 404 errors on your website.
4. Ensure your website design is responsive and easy to navigate.
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Farrah Young (author) from Lagos, Nigeria on June 28, 2020:
Thanks @Alexia Ochoa
And I do hope your articles the much-desered traffic.
Alexia Ochoa from México on June 25, 2020:
Amazing tips! I will definitely be applying them to my upcoming articles.
Miebakagh Fiberesima from Port Harcourt, Rivers State, NIGERIA. on May 11, 2020:
Farah, this is vital. I once miss these rules. But now I am at home with them. Your article refresh my understanding. Many thanks for sharing.