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Hada Labo Lotion: The Japanese Skin Care Product That's Crazy Popular in Asia


Introducing the Hadalabo Lotion, Japan's #1 beauty product

Hada Labo lotion is a Japanese skin care product that's hugely popular due to its amazing hydrating and anti-aging properties. It's said that one bottle of Hadalabo lotion sells every 4 seconds in Japan and now it seems like the rest of Asia is catching on to the craze.

Manufactured by Rohto Hadalabo (Hadarabo), the Hada Labo Super Hyaluronic Acid range contains SHA, a scientifically advanced ingredient and promises that "one drop locks up an ocean", referring to how much moisture is retained in the skin moments after use.

Hada Labo is also extremely popular because the products only use the purest ingredients for hydrating and/or lightening skin. I'm a happy Hada Labo Toner user so if you want to see my review and learn more about this hot Japanese beauty product, please read on.

Photo: collage from Japanese Hada Labo ads

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Hada Labo Singapore Ad

Hada Labo Singapore Ad

Photo: Singapore Hada Labo ad

Please note that 'Lotion' in Asian skin care is the equivalent of 'Toner' in Western skin care.

Rohto Hada Labo Gokujyun Hyaluronic Lotion: Japan's No.1 Face Lotion - Tones, refreshes, and re-hydrates your skin

The Hadalabo Super Hyaluronic Acid Moisturizing Lotion is a bestseller in Japan, reportedly selling one bottle every four seconds. It contains SHA which is known for its capacity to lock in and retain moisture which results in elastic, young-looking skin.

Do note that "lotion" in Asian skin care terminology is actually the equivalent of a "skin toner". Unlike lotion as it is generally known, Hada Labo lotion is clear, runny and lightweight and the product is used after cleansing and before applying moisturizer. Since it's fragrance-free, it looks and smells exactly like water except that it's a bit thicker and it feels stickier. Use it as a toner twice a day.

Watch the how-to video for instructions.

What is Super Hyaluronic Acid and what are its benefits? - Learn all about Hada Labo's advanced skin hydrating ingredient.

Benefits of Super Hyaluronic Acid

Benefits of Super Hyaluronic Acid

Hyaluronic Acid (HA) which occurs naturally in our bodies is responsible for retaining water, thus locking in skin moisture which keeps us looking youthful. Since HA levels decrease as we grow older, wrinkles inevitably appear. Fortunately, HA can be administered topically and it has been on the ingredients list of many a skincare product.

Since Hyaluronic Acid is already known for its skin rejuvenating benefits (1 gm of Hyaluronic Acid can hold up to 6 liters of water), can you imagine what Super Hyaluronic Acid (SHA) can do? SHA has twice the moisture retaining capacity of HA and is the main ingredient of Hadalabo's Super Hyaluronic series of skin products.

Super Hyaluronic Acid Benefits to the Skin

- SHA replenishes and locks in moisture to visibly improve skin texture and prevent dryness so skin stays soft, hydrated and elastic.

- Instantly hydrates skin and helps preserve it's optimum moisture balance.

- Helps improve dry and dehydrated skin, leaving it silky smooth.

- It is free of fragrances, mineral oil, alcohol & colorants. It is also Skin pH balanced and causes low irritation.

Information sourced from Skincare Resource Center and Hada Labo brochure. Photo: Hada Labo SG Facebook

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After using Hada Labo

After using Hada Labo

My Hada Labo SHA Hydrating Lotion Review

My personal review of the moisture replenishing product

I'm past my mid-30s so preserving my skin's moisture balance is definitely a priority now. That's why I knew I had to try Hada Labo lotion. I have sensitive skin so having learned that the hydrating product is free of fragrance, mineral oil, alcohol and colourants, I was instantly sold on it. I'm already pale to begin with so I didn't care much for the skin-whitening range and got the basic Hadalabo SHA toner.

The lotion is clear, runny, and scent-free - it feels and looks like water except that its slightly denser. The liquid becomes sticky once you pat it on. Like in the commercial, my skin felt bouncy and elastic after the product has been fully absorbed. Hours later, it still felt very soft, smooth, well-moisturized and looks more radiant than before.

My only beef is that it takes a while to get fully absorbed by the skin - 3-5 minutes for me - so if I'm in a hurry, I might forego using it altogether. Otherwise, I think it's a great product. A bottle usually sells for $20 but as you only need 2-3 drops per use, it will go a long way and comes out quite cheap.

How to use Hada Labo Super Hyaluronic Toner

1. Cleanse. Wash your skin with your usual cleanser (or with Hada Labo Facial Wash)

2. Tone. Shake a few drops of Hadalabo Toner onto both palms and pat it on to your face. It's pretty rich so 1-2 drops is enough to retain skin's natural moisture. The product contains no alcohol or any drying ingredient so you will have to keep patting until it's fully absorbed, otherwise it will just slide off.

3. Moisturize. Follow it up with your usual moisturiser (or with Hadalabo Milk Lotion). Yes, despite the lotion/toner's hydrating properties you still need to moisturize.

How to apply Hada Labo Hyaluronic Super Hydrating Lotion Video - A video review and demo of Japan's #1 Hydrating Lotion

Hadalabo user shirleenho demonstrates the amazing hydrating properties of Hadalabo Hyaluronic Hydrating Toner and shows us how to apply it on the face. She also recommends to keep patting the lotion on to the skin until the product is almost 70% dry on your face.

Step-by-step Instructions for using the Hada Labo skin hydrating series - How to use Hadalabo skincare products for optimal effect

Hada Labo step-by-step usage instructions

Hada Labo step-by-step usage instructions

Step 1: Wash your face with Hadalabo cleansing foam

Step 2: Pat on Hadalabo Lotion or Toner

Step 3: Massage on Hada Labo essence to your face

Step 4: Apply Hadalabo Milk to lock in moisture

Step 5: Apply Hadalabo Treatment Mask (2x a week)

Hadalabo skin care was developed according to the different needs of Asian skin based on age and condition.

* For hydrating properties: use the hydrating wash/foam cleanser, hydrating lotion, hydrating essence, hydrating milk and the hydrating mask.

* For skin-whitening properties: use the whitening lotion, whitening essence, whitening milk and whitening mask.

Image courtesy of the HadaLabo Singapore Facebook page

Rohto Hada Labo Hyaluronic Milky Lotion - Moisturizes your skin and locks in hydration

Rohto Hada Labo Japan Goku Jyun Super Hyaluronic Acid Moist Essence EX - Firms and refines large pores due to skin aging or dry weather

This one is for the J-pop and J-dorama fans. Pop stars Yamapi (solo singer, former member of J-pop boyband NEWS) and Acchan (former member of massively popular girl group AKB48) have teamed up to endorse Hada Labo Lotion. The commercial features a short behind-the-scenes featurette + scenes from the actual ad. Enjoy!

*Incidentally, these two already starred in a 2012 winter drama: "Saikou No Jinsei No Owarikata"

Hadalabo Skincare Philosophy

Hadalabo Skincare Philosophy

Hada Labo brings you Back-to-Basics Skincare.

Only the best for your skin - no more, no less.

With a 'Perfect x Simple' Philosophy, HadaLabo uses only the purest ingredients that are beneficial to the skin with no unnecessary additives like colorants, fragrance, and oils that are present in other beauty products.

Hadalabo currently has three different product ranges and they are defined by each category's key ingredients.

* The Hada Labo AHA/BHA series is inspired by the smoothness of a shelled, boiled egg and features a combination of Alpha Hydroxy Acid and Beta Hydroxy Acid that gently exfoliates and polishes away dead skin cells and dullness to reveal smooth and radiant skin.

* The Hada Labo Arbutin Whitening series contains Arbutin, an extract of the bearberry plant which is natural, safe and widely accepted in Japan as a whitening agent, to enhance skin fairness and prevent dark spots, resulting in fair and even-toned skin.

* The Hada Labo Super Hyaluronic Acid Moisturizing series is the signature range. The key ingredient, Super Hyaluronic Acid, has twice the moisture retention capacity of Hyaluronic Acid (1 gram of Hyaluronic Acid can hold up to 6 litres of water) and effectively replenishes skin's lost moisture, leaving skin smooth, supple and incomparable soft.

Photo and information soruced from Hada Labo Singapore

More Rohto Hadalabo skin hydrating products - Other skin products in Hadalabo's Hyaluronic Acid range

Rohto pharmaceuticals has also teamed up with the reputable Mentholatum company to create a skin care series for various skin conditions such as dull and uneven skin tone, dry skin, and oily, acne-prone skin. Find the Hadalabo product that suits your skin best.