Former certified fitness instructor, inventor. I am passionate about sharing and encouraging health especially swim fitness.
2013 Coca Cola Calendar - Swim Suits Return
Vintage Coca Cola Advertising with Swim Suits
As a lover of swimming, it should come as no surprise that the advertising world loves swimming also. There is no other sport that impedimizes the essence of joyful exulation under the sun. Now adding to this with a beautiful girl in a swim suit, you have taken girl power to the height.
It is fascinating to review the advertising history of Coca Cola and see the ad executives love and admiration for the swimsuit and cute gal but of course.
The advertising pieces shown here are all vintage and run the gamut from blond and youthful to two teenagers boy and girl to even a poster that is a little bit sultry.
When compiling these photos, it came as a shock to me to see the 2013 calendar cover with a vintage swim suit! I had to look twice for the date. For you see, the advertising executives know the power of the swim suit and have even chosen to return to the vintage swim suits.
From vintage to today, the swim suite spells success as it celebrates one of life's greatest loves - the water. From water sports to swimming to swim fitness to even the new inventive swim boards, the water offers something for everyone.
Coca Cola advertising executives clearly understand the world's love affair with the water. It is beautiful and fun and evokes all the emotions of summertime fun of laughter and frolic and high energy. That is what these advertising pieces convey for me.
Whatever the flavor of swim suit fun from water sport to simple sun tanning to beach combine, it is all fun and it offer memories for a lifetime for you and your family.
Hope you enjoy this quick step back in time with me and enjoy these beautiful advertisement pieces that I call art of the highest form. This art captures our emotions and our global love of the water. This showcases the beauty of the water and of Mother Nature's sun and vintage swim suits and our favorite thirst quencher - Coca Cola.
Coca Cola Advertisements with Pretty Girls in Vintage Swim Suits
Vitmo For Health Poster - Vintage Swim Suit Advertising for Colas
Copied Across the Ocean - British Coca Company Vitmo
They say the best form of flattery is when you are copied. If this is true, we must also note that after Coca Cola started their advertising campaign with pretty women in swim suits, Vitmo, the coca company from the United Kingdom, followed suit in a similar fashion (oh, forgive the puns, it was simply too tempting!) Check out the gorgeous vintage poster from Vitmo who started out promoting its juice cola as a health drink.
Pin Up Girl Calendars
It is fun to see the pinup girl calendars from long ago return. It takes me back to a simpler time. The calendars as always are exceptionally well done and are truly modern day artwork.
Pin Up Girl Tin Signs
The tin signs depicting the vintage swim suits are also known or perhaps best known as the pin up girl tin signs. If you are interested in this artwork the terms you use are key to locate the best products. Sadly you cannot locate these signs with the words vintage swim suit, the key term is "pin up girl".
Apply Vintage Swim Suits to Other Products - Healthy Products
I wonder if our attitudes on fruit and vegetable drinks could change if the company's who manufacture the real health drinks took a cue from the advertising executives at Coca Cola?
What are your thoughts? Are these advertisements effective? Should health drinks take note of this special connection and love with the swimming pool?
Share Your Thoughts
© 2013 Kelly Kline Burnett
Kelly Kline Burnett (author) from Southern Wisconsin on November 29, 2014:
My personal belief is marketing has not yet fully understood or grasp the mind of the buying populace. Case in point, is Nike finally opening a female only store. I say "finally" because Nike is opening female focused retail site ONLY after the major success of Lululemon.
Thankfully, recognizing the purchasing power of women is now not just being recognized but also acted upon by the Fortune 100 firms such as Nike and the NFL.
Recognizing and supporting the accomplishments of women is the next field of opportunity for corporate America and beyond.
You offer some in depth and challenging insights - thank you for sharing!
askformore lm on November 26, 2014:
Thank you for a very interesting hub!
This marketing strategy from Coca Cola makes me wonder:
Whom are these Coca Cola ads (Pin Up calendars, etc.) actually directed towards?
Are Coca Cola only selling to men? And aren't their marketing department afraid that women (and men) will turn away because of a sexist campaign?
PS: There are several countries where feminist groups will try to get these ads etc. banned.