Updated date:

70's Makeup

Author:

Erin is a writer and content creator from Georgia, United States. She loves coffee, books, and puppies.

Sophia Loren

Sophia Loren

Pastel eyeshadow brightens the eyes while a subdued lip color provides shine.

Pastel eyeshadow brightens the eyes while a subdued lip color provides shine.


In the 1970s, women wanted to look naturally beautiful. The skin was kept healthy looking with some light foundation, while the lips were moisturized with lip balm or a shiny lip gloss. Blue eyeshadow was often used to enhance their eyes. Try these tips for a 70's inspired look:


1. Start with a clean face and add a sheer foundation over trouble spots or the entire face.


2. Apply a bronzer one shade darker than your skin lightly to your forehead, nose, and cheeks. Rub in a gel blush (coral or peach) on the apples of your cheeks.


3. Apply a thin line of white or blue eyeliner on your upper eyelid just above your lash line.


4. Spread blue (or brown) eyeshadow over your eyelids from the lashes to the crease.


5. Choose brown, black, or even blue mascara.


6. Swipe a clear or pale-colored lip gloss over your lips.


Bonus: You can also add eye shadow and eyeliner to your bottom lid in order to provide more definition.


A modern 70's look

A modern 70's look

Celebrities: 1970's and Today

Farrah Fawcett

Farrah Fawcett

Mary Tyler Moore

Mary Tyler Moore

Taylor Swift

Taylor Swift

Jessica Biel

Jessica Biel

Makeup Tutorials

vintage eye shadow ad

vintage eye shadow ad

1970's Commercial

Comments

Erin Bower (author) from Georgia on June 29, 2013:

Thanks for sharing!

deergha from ...... a place beyond now and beyond here !!! on June 29, 2013:

Very interesting...shared and votes +++++++

Erin Bower (author) from Georgia on June 28, 2013:

Ruby H Rose: Thank you! I'm glad you enjoyed your trip down memory lane.

Maree Michael Martin from Northwest Washington on an Island on June 28, 2013:

thanks for the memories, great pics.

f on July 25, 2012:

Oh okay! :)

Erin Bower (author) from Georgia on July 25, 2012:

f: It's bad luck to say 'good luck' in the theater world, so I said 'break a leg' instead.

f on July 25, 2012:

Sorry, did I miss sth,but what did you mean about breaking a leg... :)

Erin Bower (author) from Georgia on July 25, 2012:

K8lyn: I'm so glad this helped. Break a leg! :)

K8lyn on July 25, 2012:

Thx so much! I'm in the musical Disco Inferno at my local theater and it's set in the 70's. This really helped. :)

Erin Bower (author) from Georgia on May 14, 2012:

prairieprincess: I'm really glad you enjoyed it and it brought back fond memories. :) Thanks for sharing!

Sharilee Swaity from Canada on May 14, 2012:

Great hub! I was a child in the 70's and this brings back memories of my Mom putting on that whipped foundation from Avon.

Erin Bower (author) from Georgia on May 07, 2012:

f: Yes, a lot of eye makeup was used with a subtle lip.

f on May 07, 2012:

All that colour slapped on...

Erin Bower (author) from Georgia on May 07, 2012:

f: I'm glad I could bring back memories for you! :)

f on May 07, 2012:

Oh yes, all those blue eyelids! I remember.

Erin Bower (author) from Georgia on April 29, 2012:

msharpe: Awesome! I'm so glad you like them. Thanks for reading!

msharpe on April 29, 2012:

Trying out the 70's makeup look for prom, I love the videos especially the older ones :) thanks for the good tutorial

Erin Bower (author) from Georgia on April 24, 2012:

caramellatte: Yes, 'far out' indeed. :) Thanks so much!

caramellatte on April 24, 2012:

Cool hub! It was far out. I think that's 70s slang.=P

Erin Bower (author) from Georgia on April 24, 2012:

Sunshine625: I like their makeup, too. Thank you! I'm glad you enjoyed it. :)

Linda Bilyeu from Orlando, FL on April 24, 2012:

I rarely wear makeup, but if I did I wouldn't wear it like Jessica Biel. Taylor Swift's makeup looks tastefully done. This was a nice blast from the past! Way to go Erin!:)

Erin Bower (author) from Georgia on April 24, 2012:

tammyswallow: Thank you! Yes, it's amazing how trends are recycled over the years.

Tammy from North Carolina on April 24, 2012:

This hub is so totally groovy. :) This is a really neat look into 70's style. What is really neat is that things change so little. Great hub!

Erin Bower (author) from Georgia on April 24, 2012:

ChristyWrites: Thanks, Christy! I agree; I love her modern 70's makeup.

Christy Birmingham from British Columbia, Canada on April 24, 2012:

Very neat idea here! Taylor Swift is so pretty.. well done Erin.

Erin Bower (author) from Georgia on April 24, 2012:

Cyndi10: Thank you! I think that 70's makeup does have an influence on some trends today. Blue eyeshadow is not as popular now, but colorful eyeshadow is. I thought the commercials were interesting as well. Yes, we call is mousse rather than whipped today. Thanks for your insightful comment!

Alecia Murphy: That's very true! Thanks! :)

Alecia Murphy from Wilmington, North Carolina on April 24, 2012:

I think you're on to something. The 70s is a great era for makeup because simplicity was emphasized. And I think that translates for now because most people want to be fresh faced without looking like a clown. Great hub!

Cynthia B Turner from Georgia on April 24, 2012:

This was interesting. it seems the 70's look in makeup is in style again, because so many of the models and actresses seem to be wearing lots of the pale blue eyeshadow and the accentuated eyes. Good choice in videos, especially the old ones. Whipped makeup is mousse now, right? :-) Voted up.