Kamran is a registered fashion expert at 'Santino Degines and co. ' with 2 years of experience.
The fashion industry during the coronavirus pandemic was expected to be among the most vulnerable industries. Manufacturing suffered from cancellation or suspension of orders, which in turn led to massive layoffs and factory closures, and the introduction of a self-isolation regime led to a sharp decline in the number of buyers in the first half of 2020. With growing losses, some companies will obviously not be able to overcome this crisis. Almost no one thinks about growth by the end of the year, admitting that at least the opportunity to keep the business afloat will be good luck. But at the same time, the pandemic has become a catalyst for global changes in the fashion industry.
What new fashion trends will bring us?
In 2021 2022, fashion in clothing pleases us with even more ease and lack of restrictions. If not long ago fashion only dared to try on a combination of a dress and sneakers, today, with the current fashion trends of 2021 to 2022, you can safely combine a jacket and sweatpants or an evening dress with beach shoes in clothes.
Unisex and agenderness will become commonplace
Feminism, in particular its radical direction, strengthens the position of the unisex style. Since a woman does not have to adapt to men (paint her nails, do hair removal, and so on), she can be more free in choosing clothes and change uncomfortable heels for flat shoes, and prefer shapeless trousers that do not emphasize gender identity over a skirt.
At the same time, men are also claiming the right to more diversified clothing choices: colors that used to be considered a provocation in men's wardrobe are now taken for granted. Styles, textures, unusual for men, appear, even certain items of clothing (skirts, for example) cause less and less perplexed glances. Androgyny will come to a head when a couple or family can do with one wardrobe for two.
Almost all fashion houses will be eco-friendly.
In 2015, the production of clothing emitted 4.3% of carbon dioxide (or 1.715 million tons) of the total CO2 emissions into the atmosphere . The fashion industry is ranked 10th in the list of the most heavily polluting industries in the world - after, in particular, agriculture and tourism. It seems that this is not so much, but fashion designers are trying to make their creations more environmentally friendly. For example, Calvin Klein partnered with Eco-Age to create a dress made from recycled plastic for Emma Watson.
Fashion houses massively refuse to use natural fur and leather and try to cause as little damage to nature as possible. Levi's has already launched a number of environmental initiatives, for example, it uses manufacturing technology that uses less water than traditional methods. Being eco-friendly is becoming fashionable, and this trend will only gain momentum over the years.
Clothes will become smarter
The development of technology can be tracked not only by rapidly replacing smartphones, but also by tissues. There are already fabrics that can literally glow: designer Ying Gao has created a dress equipped with eye tracking technology. Other fabrics can change color, give warmth and keep their wearer warm during the cold season.
Athletics has gone a step further and invented socks that don't need to be washed: they use anti-odor technology. By the way, the "dream socks" cost only $ 10. In the future, clothes made from smart materials will become even more affordable and will greatly simplify our lives.
The bald head will be popular again!
Hair loss made people feel ashamed. But today alopecia is spreading more widely. There are 147 million patients with such a diagnosis in the world , and experts record an increase in the incidence of alopecia and, accordingly, the associated market. Therefore, one of the trends in the future may be bald head, and in both sexes.
The occurrence of the disease is caused by the abuse of styling products, unhealthy diet and improper daily routine. If earlier the bald head in women caused bewilderment or a slight shock among others, then in the future it will become the norm. And people will no longer be ashamed of the lack of hair and will even shave them off more often.
Women lose the sole right to use makeup
By 2022, the market for personal care products for men will reach $ 166 billion. More and more men are showing interest in cosmetics. For Gen Z, makeup is no longer gender-specific, and the ability to tweak or flush a face is no longer considered a feminine prerogative. If the trend continues, very soon it will be possible to shop for lipstick with a lover or brother.
Decorations can be worn on nails
Rhinestones and even small rings on the nails have become commonplace, but what can you say about natural crystals? Some nail designers experiment not only with the color palette, but also with the relief of the nail plate. In their works, they use precious stones, pearls, wire. While the creations of the masters can only be admired at shows and other social events, but in the future we will be able to attach jewelry to our nails.
REVOLUTION OF DIGITAL FASHION
The online image has become as important as the real one: Mask, Digital outfits and Avatars.
WHAT IS THE TREND?
With the rise in popularity of social media, there is a demand for virtual beauty, with apps with retouching tools, selfie filters and masks breaking records for the number of downloads. And fashion designers are already developing virtual clothes that can be “put on” for a live broadcast with subscribers or a video conference call with colleagues.
Digital fashion in a broad sense includes all areas of the fashion industry (makeup, clothing, hairstyles, accessories) presented in the virtual world. Thanks to this, you can not waste time on styling and complex makeup, but simply get beautiful photos and videos using the application.
HOW DID THE TREND COME ABOUT?
Digital fashion began with computer games: game developers increase the interest of players and earn money using a variety of "skins" - the appearance of the character and his equipment. Games have emerged in a separate direction, the main idea of which is to get new elements of appearance for the hero.
The popularity of social media and the development of imaging and video processing technologies have led to a trend spreading outside the gaming community. Users are happy to experiment with looks and solve practical problems with technology, for example, create a decent backdrop for a video conference with colleagues.
Fashion brands follow demand. You can try on makeup from new collections in a special application. It is much more convenient than testing in a store, and allows you to make a purchase decision right there, online.
Online Games. Online gaming has become a daily leisure option for young users. Professional players can make millions of dollars in esports tournaments, games are being introduced to university programs as a sports discipline. Fashion brands follow the trend and are ready to dress not only you, but also your characters in their products.
The premium brand, known for its travel accessories, has created a collaboration with the popular multiplayer game. Now you can access luxury clothes and items in it and make your characters truly luxurious. And the winner of the cyber tournament will take his cup in a special case from the famous company.
Masks and filters
Masks popular on social networks are a new approach to makeup: you can try on an evening make-up, find out if freckles are right for you, or transform into a fairy. A large audience has been conquered by applications that change hair color, make it older, younger, or help to try on the image of a famous character.
Creating outfits exclusively for online - photos, videos and games - is a laborious business, but in demand. How expensive can digital fashion be? There are all sorts of cases.
Last month, a game outfit was sold for $7,090 - the buyer will never wear it, but will be able to use it in their games.
Along with the development of digital fashion in the labor market, there is a growing demand for people who can create it: 3D designers and VR / AR technology developers.
Hence, Fashion has always been a hotbed for innovation. From the invention of the sewing machine to the rise of e-commerce. Like tech, fashion is forward-looking and cyclical.