Davines A New Colour Full Ingredient List
How natural is Davines?
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In the world of professional hair color many stylists and clients are constantly researching the latest breakthroughs in non-toxic color technology. A few stylist friends have asked me about a brand called Davines, specifically their ammonia-free hair color called A New Colour.
"It's from Italy! It's organic!" they rave. I've never considered Davines an organic-minded company by any means (eco-friendly yes but not an option for a more natural hair color line) so of course, I order a few tubes of color to try and get a full ingredients list.
I've analyzed color ingredients of "more natural hair color brands," in the past and usually find it's nothing but a bunch of greenwashing. So, what did I find with Davines?
You guessed it - only 2 natural ingredients in the entire color line.
Of course, the Sales Reps who so inconveniently invade your salon are going to tell you it's organic and the most natural thing since oxygen itself! Anything to get you to buy. Try having a stylist-type conversation about performance with them, and you'll find nothing but hot air.
Davines A New Colour Full Ingredients List
|Ingredient||Function||Skin Deep Hazard Score|
Aqua / Water
Color Removal (Natural)
Hydroxypropyl Starch Phosphate
Bulking Agent (Synthetic)
Toulene 2,5 Diamine Sulfate
Emulsifier (Synthetic Blend)
Magnesium Laureth Sulfate
Surfactant (Synthetic Blend)
Surfactant (Synthetic Blend)
Acrylates/Palmeth-25 Acrylate Copolymer
Viscosity Agent (Synthetic)
Emuslifier (Synthetic Blend)
Surfactant (Synthetic Blend)
Viscosity Agent (Salt)
Vitamin C (Natural)
Chelating Agent (Synthetic)
Sunflower Seed Oil
Carrot Root Extract
N,N-Bis (2-Hydroxyethyl)-P Phenylenediamine Sulfate
2-Amino-4-Hydroxy-Ethyl Amino Anisole Sulfate
My first thought when winnowing through this ingredient list was, "wow, Ethanolamine is high on the list."
Ethanolamine is commonly used as the replacement for ammonia in ammonia-free hair color brands. While it's definitely gentler on stylist lungs, having too much Ethanolamine is not good for the hair.
Ethanolamine is responsible for raising the pH of the hair so color molecules can penetrate. When the pH of the hair is too high, the cuticle opens far too much and is not able to reclose effectively.
When cuticles are unable to reclose, the results are color that is quick to fade and doesn't reflect shine. Think about it. If the cuticle is open, color molecules wash out far too easily.
You get shine when the cuticles are laying flat and reflecting light. If the cuticle scales aren't laying flat (because they've been damaged and unable to close), you won't be getting the shine you desire.
High Pigment Levels
Another ingredient that stuck out to my is Toulene 2,5 Diamine Sulfate. It's not that Davines contains this pigment (most color lines do), it's the high percentages in which it appears in the color.
Pigment is the number one allergen in hair color. If you've ever witnessed a bad reaction to hair color or had one yourself, you know how terrible it can be.
When you promote yourself as an "organic salon" or less toxic beauty destination having a high levels of this common allergen isn't really following in line with your marketing.
But if that's not what your salon is about, then I don't see an issue with it.
So, the ingredients of Davines A New Colour definitely aren't up to my standards as someone who offers less toxic color options. I thought I might use it just because I did buy a few tubes and mixed up a bowl to try on a mannequin and was very put of by the smell (this is probably due to the high levels of Ethanolamine).
The section I did on my mannequin turned out alright, but I don't think it's fair to judge performance on a mannequin head.
Overall, I don't think Davines is the best option for those salons looking to carry healthier color options. Ammonia-free doesn't necessarily mean healthy and it definitely doesn't mean less toxic.
Dive deeper into ingredients list of "organic color" brands you're considering and you'll see what I mean!
What did you think? Which color line should I analyze next?
Sissy on December 04, 2019:
What about Oya Beauty color?
Cheryl on July 26, 2019:
Which permanent hair color would you choose?
Megan Rees on July 08, 2018:
I've had an itchy sore scalp since using allergic reaction to Vibracrom by DAVINES. What ingredient do you think may have caused it?
Brenda on January 10, 2017:
Yes, What dye do you think is the best? Here are others I'd like to read about: Madison Reed, Surya Brasil, herbatint, Tints of Nature, Keune-So Pure, Simply Organic, ecocolors, naturacolor, Saach Organics, Natralique, Lagona, Natrigin, shea moisture, Palette by nature, and Radico - Colour Me Organic. I love what I'm hearing about Hairprint, but I have blonde hair and they have stopped researching for blondes : (
sashabella on October 18, 2016:
What hair color products do you feel are safe? Thank you,.
Rosey (author) from Austin, TX on September 23, 2016:
Thanks for stopping by Sue. Yes! After further research, I realized it is actually there to knock the pH up in the hair color. So they use that in combination with Ethanolamine to open the cuticle. The main ingredient in that Cream Base is Sodium Metasilicate, which is actually a very irritating ingredient. It's even classified as human irritant by Cosmetic Ingredient Review Assessments. I didn't even think to mention all of this in my review because I was focused on the ingredients themselves. Clearly I am going to have to do an update! Thanks for asking that very important question
Meliisa, I recently did an oway color review for you to check out. Let me know your thoughts https://bellatory.com/hair/Oway-Hair-Color-Review
Melissa on June 28, 2016:
What about Oway color?
Sue ward on June 22, 2016:
Hi, just wondering if you mixed the color with the base as well as developer? I'm wondering what the purpose of the Base is.
Rosey (author) from Austin, TX on March 15, 2016:
Hi Jessica. I did my review. Let me know what you think
Jessica on January 12, 2016:
can you review Organic Color Systems?