Updated date:

Frequently Asked Questions about Cosmetic Teeth Whitening for Canadian Beauty Professionals


We often see teeth whitening mentioned in beauty industry professional groups but there isn't a lot of real information out there for Canadians. The reason for this lack of information is because cosmetic teeth whitening recently became classified as a cosmetic service by Health Canada. This change in classification made it possible for beauty professionals in Canada to offer this valuable service to their clients.

Before 2019, cosmetic teeth whitening was only allowed to be offered in dental offices by licensed dental professionals which made the treatment far more expensive and less accessible. Unfortunately, the high cost of dental treatments deters people from seeking out dental care in Canada if they do not have a decent dental insurance plan. Most dental insurance plans in Canada do not cover the cost of cosmetic teeth whitening so this service flew under the radar for many years.

Now that cosmetic teeth whitening can be offered in beauty service settings, we are seeing a few issues with this new unregulated industry which are similar to the beginning of eyelash extensions industry. Some things I have noticed about the teeth whitening industry in Canada and the USA:
● Most training and supply companies fail to prepare their students to succeed in their business.
● Students pay a fortune for sub-par training and products.
● There is very little on-going support for new cosmetic teeth whitening technicians.

Some possible reasons for these issues include:
● Cosmetic Teeth Whitening only became classified as a cosmetic procedure by Health Canada in 2019. The industry just opened up to beauty professionals and not just dental professionals so you might find a lack of support and training geared towards the beauty industry.
● Companies targeting dental professionals with their dated training programs are severely lacking in support networks for beauty professionals.
● The market opening up allowed scam artists to create fake programs and low quality product packages drop-shipped from China to take advantage of people wanting to add this service to their beauty business.

Thankfully, there are a few professional cosmetic teeth whitening training and suppliers out there that do offer everything you need to be successful and have long-term support.


Are you already a Beauty Professional?

Cosmetic Teeth Whitening FAQ for Beauty Professionals

What is Cosmetic Teeth Whitening?

Teeth whitening is a cosmetic treatment done to improve the appearance of teeth. Teeth are whitened to remove the effects of coffee, cigarettes, and other substances that permanently stain or discolor teeth. - Medical Dictionary - FreeDictionary.com

Can Canadian beauty professionals offer Cosmetic Teeth Whitening services to their clients?

The official statement about teeth whitening from Health Canada is very simple.

In Canada, all tooth whitening products (unless they contain fluoride) are considered cosmetics. - Health Canada

Is it legal to offer teeth whitening services in a beauty setting? by eMBeeBeautyCo (@embeebeautyco)

Yes it is legal to perform cosmetic teeth whitening services outside of a dental office in Canada.

This means that the safety of cosmetic teeth whitening products and procedures is the sole responsibility of the manufacturers. Cosmetic Teeth Whitening manufacturers in Canada must notify Health Canada of their products availability in Canada and submit product safety information. This is the extent of official regulation of the cosmetic teeth whitening industry in Canada. As always, its important to check with your local health authority to find specific local bylaws that may apply to you.

With such an open market in Canada for Cosmetic Teeth Whitening, how do you know which training providers and manufacturers will be the best for your beauty business?

Taking time to research your options will give you the best chance at succeeding in your cosmetic teeth whitening business. Here are a few things you should consider when deciding which training and manufacturer to work with:

  • Years of experience in the industry
  • Quality product guarantees
  • Product and procedures reviewed by dental professionals
  • Ongoing support for technicians after course and certification is completed
  • Exclusive product line offered to only properly trained cosmetic teeth whitening technicians
  • Training that covers more than just the technical procedure
  • Up-to-date scientifically backed product and procedures, with frequent updates as advances in technology come out.

Basically, you are looking for a company that truly cares about the success of their cosmetic teeth whitening technicians. In my personal experience, I have been lucky enough to find the perfect training provider and wholesale provider that meets all of these qualifications stated above.

How do you get certified to become a Cosmetic Teeth Whitening Technician in Canada?

To be certified as a cosmetic teeth whitening technician in Canada you are required to complete a training and certification course with one of the training providers in Canada. Once you are certified, you are able to perform teeth whitening services to your clients. As always, before beginning a cosmetic teeth whitening service you must check with your local public health authority and learn about any city specific rules and by-laws that apply to you.

Cosmetic Teeth Whitening is the perfect beauty service to compliment an established salon or spa business. It pairs perfectly with other confidence boosting services such as eyelash extensions, microblading and brow lamination, lash lift and tint, and other esthetics services. Lash artists can especially benefit from offering their clients teeth whitening because it gives them a short break from the high level of concentration required to perform eyelash extensions services.

How much does Cosmetic Teeth Whitening training and certification cost?

Cosmetic teeth whitening training can range between $700 - $3000 depending on which company you decide to train with and which product package you choose. When deciding which company to train with, you will want to look for a supportive team and real reviews of the company. Take your time in making your decision to avoid training with a company that offers little support and sub-par products.

Choosing a company that offers training for much less than $700 will not give you the training and support you need to succeed. You should definitely avoid "beauty training" scams on social media.

Where can cosmetic teeth whitening services be offered?

Teeth whitening can be offered anywhere that you can provide other cosmetic services. Your local Health Unit will offer you support and guidance on where you are allowed to offer this service. There are teeth whitening technicians who work in salons, spas, from home, and mobile services.

What are the benefits of offering cosmetic teeth whitening services?

Cosmetic Teeth Whitening is a lucrative addition to any kind of beauty services business. If you're already providing confidence-boosting services to your clients, they will love this addition to your service menu. Teeth Whitening is a service that requires multiple, on-going appointments to maintain the brightness of your client's smile. Expect to see your clients every two to three months for a teeth whitening touch up appointment. Your clients will love the immediate results of teeth whitening while beauty service providers will love the benefit of seeing your clients more often. At the going rate of $100+ per cosmetic teeth whitening appointment, your business will see a large boost in revenue with a high profit margin.

What Cosmetic Training and Supply company do you recommend?

I get this question all of the time and I do want you to know that I am somewhat biased in my answer due to having experienced the training and ongoing support from the company I was certified with. I personally loved working with a certain company so much that I applied to become a brand ambassador with them during the beta-testing phase of the ambassador program. So, as always I recommend that you do your research and make your own decision.

The company I trained with and purchase all of my supplies from is called The Unicorn Beauty Bar and their sister company FinallyWhite who manufactures and distributes their professional cosmetic teeth whitening products. As a brand ambassador with The Unicorn Beauty Bar, I am able to offer you this promo code: embeebeautyco that gives you free expedited shipping($45 value) and a free gift ($25 value). The free gift included with your training package gives you enough product to earn over $300 in services.


Cosmetic Teeth Whitening in Canada is a popular niche in the beauty industry. We must be careful who we trust to provide cosmetic teeth whitening training and products. Always do your research before paying for any training and check with your local health authority to ensure you are legally allowed to offer cosmetic teeth whitening services.

This content reflects the personal opinions of the author. It is accurate and true to the best of the author’s knowledge and should not be substituted for impartial fact or advice in legal, political, or personal matters.

© 2021 Mellisa Lozinski


Mellisa Lozinski (author) from CA on January 27, 2021:

Just wanted to let any beauty professionals who are interested in offering teeth whitening services to their clients know they can get trained and certified online. Go to TheUnicorn.ca and use exclusive promo code: embeebeautyco to get free expedited shipping and a gift when they order any teeth whitening training package. Thanks for reading!

Related Articles