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Brioni Suits for Men

James A. Watkins is an entrepreneur, musician, and a writer with four non-fiction books and hundreds of magazine articles read by millions.


What do Donald Trump, Nelson Mandela, Eric Clapton, Al Pacino, Rudolph Guiliani, Richard Gere, Kofi Annan, and Vladimir Putin all have in common? They have one thing in common for sure, that being that they are each among an elite group of 25,000 men who have their bespoke suits made by Brioni in Italy.

Master tailor Nazareno Fonticoli and public relations expert Gaetano Savini founded the Brioni Company and label in Rome, Italy in 1945. The name Brioni refers to the Croatian Islands whose elegant resorts were popular with Italian aristocrats prior to the Second World War.









Brioni and Rome set the standard

Brioni changed everything about men’s suits from their appearance to their purpose. Before Brioni, suits were designed to keep a man warm and therefore were bulky, padded and oversized; they were made of heavy materials that were undeniably both hard to work with and lacking in style. They were for better words, uniformly drab.

Brioni’s realization that men were now working in climate controlled environs and living more and more in warm weather climes, allowed them the opportunity to use their skills as a designer to create lighter, close-fit suits which were constructed to make a man look good.

Brioni staged history’s first fashion show of men’s clothing at Florence in 1952. Two years later the company did the same in New York City, thus introducing their suits to the American consumer. Soon, Brioni suits were being worn not only by European nobility---their original clientele---but also by big-framed Hollywood actors such as Cary Grant, Clark Gable, Henry Fonda, Kirk Douglas, Gary Cooper, Richard Burton and John Wayne.









What's so great about Brioni?

By 1960, the mecca of men’s clothing was no longer London and Saville Row, but had turned to Rome and Brioni. Sophisticated, stylish, elegant men were drawn to the new “Continental Look” that featured broad shoulders and narrow waists, relaxed Italian silhouettes, daring colors and fabrics. Brioni was the first designer to use silk in a man’s suit.

Italian tailors were historically known for their impeccable craftsmanship, with their reputation for quality stretching back to the Renaissance. Brioni became known for peerless cutting and stitching, and their handmade suits were totally customized from scratch and measured to the millimeter.

A man’s appearance in a gorgeous, luxurious Brioni suit guaranteed that he would instantly be considered suave, poised and charming in his sartorial splendor. John Gotti, Bobby Kennedy, Johnny Carson, and Pavarotti were all customers of Brioni.

Brioni employs a total of 900 tailors at their factory in Italy, and has 38 boutiques located around the globe including six in the United States. Their least expensive suits start at $5,000, whereas their most expensive may run up to $46,000.

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Brioni features some 5000 fabrics from which the buyer can choose. A master tailor will spend an average of 32.5 hours making one suit out of the wool from 2 rams and 4 ewes. Total production time for one men’s suit is two months, and it involves 185 operations with rest periods---for the suit---in between.

Brioni now makes men’s shirts, ties, leather goods and women’s wear as well. Their most recent coup came in 1995 when they received the contract to provide the suits for 007; taking that contract away from Saville Row which had previously attired the actors in the role of James Bond.








James A Watkins (author) from Chicago on February 12, 2019:

maureen33 ~ Thank you very much for taking the time to read my article. I appreciate your comments.

maureen33 on May 29, 2017:

Wow ! that's great to know it very nice to hearing from you, So sweet you

are ! I'm Maureen 33 years old, and i would like to know what you are

seeking for and how long have you been here. You can write me back in my

email (

James A Watkins (author) from Chicago on February 05, 2011:

KOUADIO NGORAN JOSEPH— I am sorry but I do not have the Brioni catalog. I do appreciate you visiting my Hub and leaving your comment.

KOUADIO NGORAN JOSEPH on February 03, 2011:



01 BP 13321 ABIDJAN 01


James A Watkins (author) from Chicago on August 26, 2010:

drpastorcarlotta— Thank you! Thank you very much, my dear. I always look forward to your positive, enthusiastic voice. God Bless You!!

Pastor Dr Carlotta Boles from BREAKOUT MINISTRIES, INC. KC on August 25, 2010:

I LOVE the way them suits look on them handsome men!! lol, lol, YES! It's a nice change to see some men dressed very well! GREAT HUB my friend!! Blessings!!!

James A Watkins (author) from Chicago on August 11, 2010:

Gianni— Apparently, some are. :-)

I have never owned—or even considered—a Brioni suit. Out of my price line. This Hub was published by request after I had done one about Armani (I do have a nice selection of his suits).

Thank you for coming by to visit. I appreciate your wise words.

Gianni on August 05, 2010:

Are people nuts? $10,000 for a Brioni suit. If fall for that scam, they didn't see you coming....they SENT for you!

You've either got way too much money to piss away OR you have an overwhelming need to try and impress someone with the fact you just spent that much money on a piece of cloth. Either way, you're a fool!

I've purchased numerous Corneliani, Zegna, Canali, Boss, D&G and Armani sutis over the years and I will never pay retail. The economy is in the tank and these suits aren't exactly flying off the racks. Top price for a Brioni would be $2,000. Any more than that and you've been taken to the cleaners.

James A Watkins (author) from Chicago on May 25, 2010:

barryrutherford— I know! They cost about that much everywhere, methinks. Don't feel bad—I don't have one either. :D

Barry Rutherford from Queensland Australia on May 24, 2010:

I would love a tailor maid Brioni suit only trouble is thy are $10,000 here in Brisbane Australia

James A Watkins (author) from Chicago on April 30, 2010:

Gypsy Willow— Glad you did. I agree. Thanks for reading and commenting. :-)

Gypsy Willow from Lake Tahoe Nevada USA , Wales UK and Taupo New Zealand on April 29, 2010:

Enjoyed this hub James. A good suit makes a man look his best.

James A Watkins (author) from Chicago on February 27, 2010:

GmsGoldie--- This one's for you! :-)

You are quite welcome. Thanks for the great idea and for letting me know you enjoyed it.

Kelly Kline Burnett from Madison, Wisconsin on February 27, 2010:

Awesome Hub - just as all of your Hubs are - but this one is a visual delight. Thank you very much! I am veru honored!

James A Watkins (author) from Chicago on February 19, 2010:

earllyan--- Thank you for coming by to visit my Hub.

earllyan on February 19, 2010:

I like the idea... might wanna check out some more, I find this site very useful when it comes to men's ties...

James A Watkins (author) from Chicago on February 03, 2010:

Michael Shane--- Thank you, Michael. I wouldn't mind having one either. :D

Michael Shane from Gadsden, Alabama on February 02, 2010:

Great article James! I would like to own one of these fine suits one day....

James A Watkins (author) from Chicago on February 01, 2010:

maven101--- Pavarotti may well have been. :D

I very much like Zegna's clothes. I have a great pair of his jeans, in fact. And a few other articles. Can't go wrong with Brooks Brothers--American classics.

Thanks, Larry, for coming by and leaving your fine comments and compliments. I appreciate it.


Larry Conners from Northern Arizona on February 01, 2010:

James...Another very interesting, well written, and entertaining Hub...I'm thinking, Pavarotti must have been a hugh challenge for Brioni....

When I was in business I preferred the quiet elegance of an Isaia or Zegna Couture three piece suit vs the sophisticated ( and to me , stiff ) look of a Brioni or Armani suit...But then I am from San Francisco, and we tend to stray from the norm...Now, as a seasoned citizen, I find my taste is more preppy, more Brooks Brothers, et al...


James A Watkins (author) from Chicago on February 01, 2010:

drbj--- I'm glad you enjoyed it. The herringbone jacket is of cashmere and goat hair for $899.99. Thank you for visiting and posing a most excellent question.

drbj and sherry from south Florida on January 31, 2010:

Enjoyed this hub, James. All the Brioni suits are very handsome and look expensive except for photo #6 of the herringbone jacket. That one seems to wrinkle in the wrong places and almost looks like cotton. Is it?

James A Watkins (author) from Chicago on January 29, 2010:

stephensaldana--- Thank you for your accolades, which are music to my ears. Yes, Brioni is big around the world with an elite clientele. You hit the reasons why squarely on the head. I very much appreciate this visit and your comments.

stephensaldana from Chicago on January 29, 2010:

Great hub!!!!!!!

The brand Brioni is not only popular in Italy but hugely popular across the globe. The reason for such a glorious success is quality, comfort level, style and texture it possesses. Brioni was the first designer to use silk in a man’s suit. The customers of Brioni include John Gotti, Bobby Kennedy, Johnny Casrson, and Pavarotti. The clarity and balance shine from this hub.

James A Watkins (author) from Chicago on January 28, 2010:

Calling Crow--- Both! :) Thanks for coming and commenting. I appreciate your support.

James A Watkins (author) from Chicago on January 28, 2010:

stars439--- Thank you for coming to visit my Hub and leaving your compliments. Five dollars is a great deal! That's funny how you didn't know how awful it looked until you saw it on your friend. There is a lot that could be unpacked from that sentence, my friend.

Nobody loves pizza more than I do! Family comes first? Amen to that! You've got your priorities straight. Thanks for sharing that warm and witty story with me.

James A Watkins (author) from Chicago on January 28, 2010:

Wanda Huff--- Thank you, my true friend. I enjoyed reading your words here. I'm glad we have regained contact with each other after all these years. :)

Calling Crow on January 27, 2010:

I am torn. I can't decide if this hub was to entertain the ladies or to inform the gents! Either way, nice piece!

stars439 from Louisiana, The Magnolia and Pelican State. on January 27, 2010:

Very nice hub. It is good to know what goes on in the world of men's style. One day I had to go to a funeral of someone dear. Jo Ann and Becky and I went shopping. I was in the market for a suit coat or jacket I guess it is called. My older brother's ones were too small to borrow one of his. The cheapest I saw for a suitable one was $200 or $150.

Well it did not take me long to collect my family as I drove to the Goodwill store. I found one kind of big for me. I put it on and it was a little out of date probably like around thirty or forty years with wide lapels.The price was five dollars, and when a neigbor friend needed one real bad for a funeral also, I loaned it to him. I never realized how awful it looked until I saw it on him, but it was all in fun. Jo Ann handed me the five dollars for the suit.She couldn't get that five dollars out of her purse fast enough she was so excited that I found something, anything to wear, and then I took the family to dinner. Jo Ann and Becky loved Pizza. Family came first. It has always been that way. God Bless you for a wonderful hub.

Wanda Huff on January 27, 2010:

Great hub Jim.. As always, you have an exceptional way with words.

James A Watkins (author) from Chicago on January 27, 2010:

ftgfmom--- How nice to hear from you again. I am well pleased that you loved this Hub! I have heard women say that there is something about a man in a suit. Or a uniform.

ftgfmom on January 27, 2010:

Wow! Loved this hub. I guess it has to be expensive if it takes two months to make. Loved the materials too. I love seeing men in suits. :)

James A Watkins (author) from Chicago on January 26, 2010:

Hannah Ministries--- You are quite welcome! I am so glad that you enjoyed it. I was asked to write about it by my fellow Hubber so I got to snooping around the internet to see what I could find about Brioni--not much. But just enough to come up with 575 words, thank goodness. Thank you kindly for coming to visit.

Hannah Ministries on January 26, 2010:

Thanks so much for this wonderfull hub! I enjoyed it! And I loved the pictures! How do you come with with this kind of information? However it is great! THanks again,

James A Watkins (author) from Chicago on January 26, 2010:

GPAGE! Great to see you here. I know you do. Thanks for the compliment. Ah! That holiday in Greece, you say. Sounds as if there is a story there. :)


GPAGE from California on January 26, 2010:

JAMES! I love a man in a good fitting suit! Especially an expensive one! ; ha

Great hub and love to hear about who is wearing what! That velvet coat in the pic is awesome and sexy! Love the blue pin striped one 2.......and the white one reminds me of a holiday in Greece.....AND.........I'll stop now! ha Best, G

James A Watkins (author) from Chicago on January 26, 2010:

prettydarkhorse--- Oh yes. Vladimir and I go way back. :-)

You are welcome, Maita. Thank you for coming!

James A Watkins (author) from Chicago on January 26, 2010:

gusripper--- Hello to friend in Greece. Thank you for the compliment. I'll have to research who invented suits but I am pretty sure they are already dead. :D

prettydarkhorse from US on January 26, 2010:

all awesome specially VLADIMIR, first name basis?? hehe and of course HANKS with that suit, Thanks James, Maita

gusripper on January 26, 2010:

Hi James.Nice hub as always ,but this time i have a confession to make.In my job we always whear suits ,so i hate them.I want to kill the person that discovered suits.

James A Watkins (author) from Chicago on January 26, 2010:

carolina muscle--- I hear ya. Thanks for visiting and commenting.

James A Watkins (author) from Chicago on January 26, 2010:

Truth From Truth--- Thank you! Thank you very much. And you are welcome.

James A Watkins (author) from Chicago on January 26, 2010:

cameciob--- They do make some women's suits. I looked at a few for possible inclusion in this Hub but I wasn't that crazy about them. For ladies, I may do a Hub on St. John. I'm glad you enjoyed this article. Thanks for coming.

James A Watkins (author) from Chicago on January 26, 2010:

advisor4qb--- Thank you! I'm glad you and did. Always a treat to learn you are watching.

James A Watkins (author) from Chicago on January 26, 2010:

JOE BARNETT--- Hey Joe! I also thought Armani was the top of the line until I researched this article for my fellow Hubber. So, I learned something, too. You are welcome. Thanks for checking in.

carolina muscle from Charlotte, North Carolina on January 26, 2010:

Theres no doubt about it.. a good suit will make ya look like a million buck!

Truth From Truth from Michigan on January 25, 2010:

Great hub, and nice tie. Thanks.

cameciob on January 25, 2010:

An elegant hub for elegant men. Lovely suits. They look so well done. And the men that wear them look so proud. Do they make suits for ladies too? lol I enjoyed reading your hub, James.

advisor4qb from On New Footing on January 25, 2010:

Nice! I love checking out expensive clothes!

JOE BARNETT on January 25, 2010:

hey james! all this time i thought amani was the top of the line or should i say the only choice at the top. i learned something. thanks!

James A Watkins (author) from Chicago on January 25, 2010:

KellyEngaldo--- This ones for you!! You are welcome. Thank you for the brilliant idea. I'm pleased that you love it.

James A Watkins (author) from Chicago on January 25, 2010:

Dim Flaxenwick--- You are welcome. I am glad you found it interesting. Thanks for reading. I love that tie!

KellyEngaldo on January 25, 2010:

Dear James,

I love this hub! I always wanted the inside story.

This is you to a tee! Thank you very much! Zilli next?

Ahhhhh! I just saw my name - wow! Thank you for giving me credit!

Dim Flaxenwick from Great Britain on January 25, 2010:

Unusual and very, very intersting hum Thank you , James. I LOVE that purple tie.!

James A Watkins (author) from Chicago on January 25, 2010:

dusanotes--- I have a beautiful cashmere overcoat from Joseph A Bank that I adore. It's warm too so form is nicely combined with function. So, now we see how the other half lives. Well, not nearly half with only 25,000 customers. :D

Thanks for coming and you're welcome.

James A Watkins (author) from Chicago on January 25, 2010:

Hello, hello,--- Yes, those Italians make the most stylish clothes. Well made, too. Thanks for coming by and leaving your comments. And you are welcome.

James A Watkins (author) from Chicago on January 25, 2010:

ArchDynamics--- Hello, my friend. It's great to hear from you this morning. Chicago is great for shopping what with the Miracle MIle and all. Canali makes an awesome suit. I've never had a Brioni but the research into their company was fun and this was a pleasure to write. Thanks for coming by with your comments, brother.

James A Watkins (author) from Chicago on January 25, 2010:

eovery--- I cannot afford one either though the story is interesting, yes? Thanks for hubbin' by.

dusanotes from Windermere, FL on January 25, 2010:

Most of us wear two hundred dollar cut-rate suits from Joseph A. Bank or somewhere. But it was wonderful to view the styles and the people who have the money - or the stupidity - to lay down $30,000 for a suit. Thanks for the Hub. Don White

Hello, hello, from London, UK on January 25, 2010:

The Italians definitely havde a style, women and men, which no one has. These suit also have something special in it. Thank you, James.

ArchDynamics from Orlando, FL on January 24, 2010:

King James:

When I lived in Chicago, there was always an abundance of great shopping for men (as you know). I saved my pennies and was finally ready to buy my first 'good' suit.

So, downtown I went to Water Tower Place and selected a superb Canali suite at about $1200. While I was waiting for the tailor to measure me for cuffs and such, I spied an exquisitely-silhouetted Navy suit on display nearby.

I went over and ran my hand over it, shaking my head at the amazing hand of the soft wool. The price tag? $2200. Almost twice the price of my Canali and quite above my reach.

So, while I have been quite happy with my Canalis, seldom do I put it on without wistfully recalling that oh-so-delicious navy Brioni.

eovery from MIddle of the Boondocks of Iowa on January 24, 2010:

Looks a little high cost than my budget can allow. I would like to have one, however.

Keep on hubbing

James A Watkins (author) from Chicago on January 24, 2010:

Green Lotus--- Yea, I decided to lay off the Bollywood actresses in cheesecake shots for awhile. :D

The Italian are surely artists with clothes. The very best. You are welcome and thanks for coming.

James A Watkins (author) from Chicago on January 24, 2010:

msoresson--- I don't know who Berlusconi wears but I would imagine Brioni or Armani or both. Bloomberg wears a variety but seems to favor Brooks Brothers.

James A Watkins (author) from Chicago on January 24, 2010:

msorensson--- I have been a long time Armani customer myself (used to be that is) and have never had a Brioni. You are welcome. Thank you so much for coming by and leaving your comments.

James A Watkins (author) from Chicago on January 24, 2010:

Vladimir! Hello, my friend. Thank you for checking in and leaving your compliment.

Hillary from Atlanta, GA on January 24, 2010:

Ah those Italian craftsmen..such art. Thanks for a stunning hub. It's a nice change for the ladies after all those girlie hubs out there!(mine included :(

James A Watkins (author) from Chicago on January 24, 2010:

Angela Blair--- Great to hear from you, Sis. Thank you for being my first visitor! I agree with your sentiments exactly. You are most welcome. :)

msorensson on January 24, 2010:

And a question, James. Who would Silvio Berlusconi's tailor be? And Bloomberg?

Just curious. Thanks.

msorensson on January 24, 2010:

I like Armani myself [smiles] but then I did not know of Brioni.

Oh this is such a revelation to me what you wrote..It appears that I am 50 years behind.

"By 1960, the mecca of men’s clothing was no longer London and Saville Row, but had turned to Rome and Brioni."

Thank you, James.

Vladimir Uhri from HubPages, FB on January 24, 2010:

James, excellent hub.

Angela Blair from Central Texas on January 24, 2010:

Loved this Hub -- like women, clothes don't make the man but the right ones sure help. Great tailoring is always evident whether men or women's clothes. Thanks for the info - Best, Sis

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