Born in London, I currently live and work in Accra, Ghana. I am a writer and creative entrepreneur.
Clean and Natural Beauty
If you are passionate about clean beauty like I am then you will want to read on. Today I am introducing a wonderful independent beauty brand called Iftiimo. They produce high-quality, handmade, all-natural hair and skincare products, and all products are completely clean and non-toxic.
Iftiimo is a Black-owned brand based in Australia, it was founded by clinical research professional and natural beauty enthusiast Qatan Sagaale.
With Qatan's background in clinical research, it made sense to merge her passion for clean beauty and clinical research to launch Iftiimo, a vegan-friendly, cruelty-free, nourishing and healing hair and skincare line.
All products are made with dedication, love and extensive research into the powerful healing and nourishing properties of the natural ingredients.
The brand name "Iftiimo" was inspired by the Somali word "Iftiin" which means shine, light or glow. The name fits aptly with the brand ethos as all products are formulated to accentuate your natural glow and to nourish, rejuvenate and heal your skin and hair.
Powerful Natural Ingredients
Qatan drew inspiration from years of frustration with the hair and skincare industry, upon realising that the industry lacked high-quality, naturally derived products that catered for people of colour, she decided to create her own line of products and Iftiimo was born.
Iftiimo launched in April 2019 after deep research, experimentation and glowing reviews from friends and family, Iftiimo's first product was released. The conditioning hair growth oil, which is one of Iftiimo's bestselling products in their haircare line.
The brand has experienced positive feedback and exponential growth since its launch in 2019 and with more naturally-derived products added to their line, their product range includes Tumeric and Coffee Exfoliating Scrub which helps with fighting hyperpigmentation, acne scars, stretch marks and cellulite.
Turmeric is known for its skin brightening properties and coffee is known for its highly effective exfoliating and skin rejuvenating properties. This soap works to eliminate dull and lacklustre skin.
On the Iftiimo site, you will also find Brahmi + Amla Hair oil which is made using Indian Gooseberry and Brahmi. These are both powerful ingredients that are known to nourish, strengthen and protect the hair.
Brahmi is packed with potent antioxidants that are known to support healthy hair growth and protect the scalp.
Indian gooseberries are believed to contain phytonutrients and vitamins that oxygenate the scalp thus increasing blood circulation. It also contains vitamin C which is known to support collagen production and healthy hair growth.
Natural Skin Brightening Products
Iftiimo is passionate about formulating luxurious, clean beauty products to nourish, protect and rejuvenate without using ingredients that might damage the skin or hair. Their main goal is to create organic hair and beauty products that people can rely on.
Utilising the power of ancient African and Ayurvedic herbs, oils and butter, sustainability lies at the heart of the brand. All ingredients are sourced responsibly to avoid destabilizing the communities that produce the raw materials used in the formulation of Iftiimo products.
Qatan is passionate about her brand and she prides herself on creating the highest quality natural skin and haircare products. She continues to set a high standard for clean beauty products in the Australian independent beauty scene.
As a Black-owned and female-led business in Australia continue to emerge and grow, it is essential that we continue to support impactful brands like Iftiimo to provide the right environment for them to thrive and progress in Australia and across the globe.
Visit Iftiimo Online
Marlene Bertrand from USA on July 02, 2021:
This is a wonderful review of Iftiimo products. I will definitely be checking them out. Thank you.