Abena is a writer and entrepreneur. In 2016, she took the plunge and moved from the UK to Ghana, West Africa.
Natel Allen is the Founder of Telle Moi
I love writing about female business owners, they inspire me and other female bosses to keep going. Natel Allen is no exception, a true go-getter she founded indie nail polish brand Telle Moi in 2019. She was inspired by a personal struggle in 2018, a year later, Telle Moi was born.
Natel is a smart, savvy entrepreneur, she spotted a gaping hole in the beauty market after searching long and hard for a nude nail polish shade to compliment her skin tone, her search yielded no results. She decided to create her own nail polish shade, thus the seeds for Telle Moi were sewn.
In 2019, the first shades were released. Producing four nude shades that she loved, Natel unleashed her brand and the rest is history.
Natel currently operates her business with the help of friends and family from her UK-based home. However, that's not all she does, Natel also holds down a full-time job at a London university and packages and ships Telle Moi orders in her spare time.
Hard work truly does pay off because Telle Moi has been featured in various mainstream media publications such as Vogue and Cosmpolitan. Most recently, Telle Moi products were used on the set of popular television drama Top Boy.
Natel is dedicated to building her brand and she is focused on producing high-quality products for her enthusiastic customers. A quick glance through Telle Moi's Instagram stories and you will see dozens of positive feedback and posts singing the praises of the brand.
With more than 40 nail polish shades to choose from, Telle Moi has come a long way since 2019.
Natel has ambitious plans for Telle Moi and we are rooting for her as the the brand continues to expand and gain more recognition within the beauty industry and beyond.