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Anne Avantie Best Indonesian Female Kebaya Designer


"If I walk, I hope my footsteps won't be erased just like that...
I want many other footsteps will follow mine !" Anne Avantie

What is Kebaya ?

Kebaya is a traditional blouse worn by Indonesian and Malaysian women made from thin material and worn with a sarong, batik, or other traditional knitted garments such as songket with a colorful motif.

According to Wikipedia, Kebaya is believed came from China hundreds of years ago. Then spread to Malacca, Java, Bali, Sumatra, and Sulawesi. After acculturation that took place hundreds of years, the clothes received in the local culture and norms.

Prior to 1600, on the island of Java, kebaya is worn clothes that only the royal family there. During the period of Dutch control of the island, European women began wearing kebaya as formal dress. During this period, kebaya changed from only using simple fabric to silk with colorful embroidery.

Most of Chinese indonesian women are used to wear kebaya in any occasion, like my late great grand mother, she used to wear kebaya and batik sarong for her daily activities.

One of the best Kebaya designer in Indonesia is Mrs. Anne Avantie.

Anne Avantie and her mother, photo by Ayu N. Andini courtesy

Anne Avantie and her mother, photo by Ayu N. Andini courtesy

Anne Avantie

Or Sianne Avantie (her real name) is very talented woman but really down to earth one. She has a very humble and religious personality, despite her glamorous designs. Many famous actrees in Indonesia, famous women Indonesian leaders like our First Lady Mrs. Ani Susilo Bambang Yudhoyono, until Miss Worlds who visit Indonesia wear her kebaya designs.

Born in Semarang, Central Java, Indonesia at May 20. She is the oldest daughter in her family, she has two siblings. A wife and mother of three. She inherits the artistic talent from her mother, Mrs. Arnie Indriati who is a designer and beautician herself. Now Anne's talent go to her daughter, Intan Avantie. The three women become our talented designers.

She began her production house in 1989, just a simple workshop with only two sewing machines in a rented house. Her workshop was named Griya Busana Permatasari or Permatasari Fashion House. Permata is jewel. So, she often used beads on her kebaya designs. That's the beginning of her design's identity. Beads and embroideries.

Through a very long process of hard works and creativity, Anne Avantie is known as one of the best Kebaya designer in Indonesia and also in regional area like Asia. Her designs are unique and gorgeous. Her Kebaya's designs have been a new landmarking in Indonesian fashion world. in her hand, Kebaya is transformed into a haute couture design.

She does not even experience the university degree, she just a high school graduates without sewing skill, but she never gives up to learn and try.

Kebaya dress

"I was someone who did not have goals, because I realized that there was in me all limited. I never lecture or take any courses and programs about fashion. I grew up in a family environment that is not intact. I have many limitations than my other friends." Anne Avantie

But somehow, she managed to be a success woman in Indonesia Fashion World. She realized that her designs have copied throughout the country, but she didn't care. She said it's a normal thing.

"My designs have been cloning from Sabang to Merauke (Islands in Indonesia), from low class to high class, from market class to boutique class, from ordinary tailor to designer. But I give thanks to the Lord God, that He chooses me, that through my designs, I can inspire and be a blessing channel to many people." Anne Avantie.(

And not just in fashion world in Indonesia, Anne is an active woman who writes many religious Catholic books. She has chosen as "Wanita Indonesia Bisa" or "Indonesian Woman Able" by Women Affair Minister, Ms. Meuttia Hatta, in 2008. She also launched a book "Aku, Anugerah & Kebaya" or "Me, Blessing & Kebaya" wrote by Albertine Endah (a fine Indonesian woman writer).

After 20 years of dedication in Indonesian Fashion World, she finally has succeed to build a great Image and has 2 Exclusive boutiques in Jakarta. In Kelapa Gading Mall and Grand Indonesia Mall.

She admires Mother Teresa so much, and she decided to follow her steps. Anne established the "Wisma Kasih Bunda" or "Mother's House of Love" in St. Elizabeth Hospital Semarang, Central Java, Indonesia, for a Hydrocephalus child. In that place, Anne take care and give medication to the children who have Hydrocephalus, Atresi Ani (child without anal hole), tumor, Labiopalataschisis, and other hard diseases from all around Indonesia for FREE.

Such an inspirational woman for me.

Anne Avantie and her family

courtesy of

courtesy of

"Marriage is an empty box. It will stay empty if we do not put more love in it. Because hands full of love, will cover the world with God's Love"

"My family is my life light, like a light that will never die"

About Indonesia


ND235 on April 06, 2012:

Very informative and great article! Anne Avantie is amazing gifted designer. Her designs are exquisite yet elegant.

Habib Shah on February 11, 2012:

Hi, can u send me kebaya picture,

i Habib Shah (from Afghanistan)

Lada Szabo Kajfez on November 07, 2011:

I lived in Jakarta from 1972-77. I enjoyed the city,the

culture and ofcourse the kebaya. It is such a feminine and

Scroll to Continue

lovely piece of clothing but the ones Anne Avantie designs

are truly fascinating! I still wear my kebaya feeling great in it. Wishing Anne Avantie all the very best in designing the wonderful kebayas. Best regards,Lada Szabo Kajfez, Croatia.

bella on July 25, 2011:

What a wonderfull kabaya's...may I know Your email address...or phone number to make appointment...tq very much



Jas on July 17, 2011:

Hi, i love anne avantie's designs as well! they're so unique and spectacular! i didn't know she was also such a caring person. i'm getting married too and would love to know how much it would cost to buy one of her kebaya's. i'm in malaysia so need to check price before i decide to visit indonesia to look for the kebaya. if you have or know where i can find out the price for her kebaya's - quotation etc. please let me know, i'd really appreciate it! my email is

thank you so much!!

dini on June 29, 2011:

hi beb... how do i contact anne avantie? price range for the dress...? for wedding purposes, i would love to have those...

FunkyPrincess from Bali - Indonesia, Darling! on December 02, 2010:

Mostly of Javanese women wear Kebaya as part of their Culture Trademark, keeping the legacy alive, and Indonesian Designers such as Anne Avantie bringing it to a different level where its wonderful, modern and Internationally accepted :) I like this article :)

Chinese Indonesian on November 11, 2010:

Very talented woman and She Chinese too

sam on November 05, 2010:

oh i so want her to be my teacher she is so inspirational and she has style of elegance, she is like the coco chanel of indonesia !!

febriedethan (author) from Indonesia on October 17, 2010:

Mr. Digdo Warsito, I'm sorry Sir, I'm not Ms. Anne, I just wrote about her. Thank you.

digdo warsito on October 17, 2010:

cie anne pakabar gmn mami sekarang apakah sehat2 aja salam dari digdo temennya nyo2

yunarose on October 04, 2010:

Hyee...mana boleh saya dapatkan email anne avantie.. saya seorang pelajar ingin bertanyekan beberapa soalan kepada anne avantie..untuk membuat projek assigment saya yg terakhir.......

febriedethan (author) from Indonesia on August 21, 2010:

@tabiest, I will send you an e-mail :) Thank's for visiting!

tabiest on August 18, 2010:

ibu saya perias dari daerah tp saya ingin sekali memesan untuk calon mempelai d daerah saya ibu adakah bugjed yang murah..... ibu bs kan..... alamat email saya

febriedethan (author) from Indonesia on April 25, 2010:

Hi Rismayanti, Welcome to Hubpages!! and thank you for visiting, you will have fun here :)

Rismayanti from Tropical Island on April 24, 2010:

Exellent hub.. you bring ur culture to the world..thank you

febriedethan (author) from Indonesia on April 24, 2010:

Ingenira, thank you and have a nice weekend

Ingenira on April 24, 2010:

I love what you presented here, very nice work ! :)

febriedethan (author) from Indonesia on April 22, 2010:

Freya, yes I know that feeling, good to see u :)

Freya Cesare from Borneo Island, Indonesia on April 22, 2010:

Hello. I love Anne Avantie design too. It is really beautiful work of Art. But I can't stand wearing Kebaya because it give me itchy. :D

Nice Hub. ^_^ Thank you.

febriedethan (author) from Indonesia on March 22, 2010:

I like Anne's designs so much, even though I never wear hers, haha too expensive, but watching her designs on a runway is so amusing, thank you for nice comment Pras !

prasetio30 from malang-indonesia on March 22, 2010:

She is very talented in making Kebaya. And she dedicated her talent in making beautiful kebaya using batik also. Most of her work become masterpiece. I know kebaya is a traditional heritage from Indonesia. And as a younger person our job is to keep it well and share it to other people. Great hub. two thumbs up for you. Good work Febrie.


febriedethan (author) from Indonesia on March 21, 2010:

Sandy, thank you, yes she is truly wonderful :)

Sandy Mertens from Wisconsin, USA on March 20, 2010:

Nice information. Wonderful designer.

febriedethan (author) from Indonesia on March 20, 2010:

Hello, hello, hi ..yes, I think we're still lucky, most of Indonesian families have such kind of family picture. There is a local photo studio in my town that is so crowded in weekend with families taking pictures. Yes, that value is really important to us, thank you for visiting!

Hello, hello, from London, UK on March 20, 2010:

A wonderful family picture. You are so lucky still having that family value. A wonderful and informative hub. Thank you so much vor sharing.

febriedethan (author) from Indonesia on March 19, 2010:

Hafeezrm,'ve visited my country when I were not even born yet, and you're right, many of our traditional cloths are still hand-made, like the traditional batik and traditional knitted garmen like songket, sometime there is a traditional cloth that need a whole year of production just to make one piece of it.

Please visit Indonesia again someday, thank you for such a nice comment :)

febriedethan (author) from Indonesia on March 19, 2010:

DeBorrah, thank you for visiting, Anne is really a wonderful person and she is very talented too, have a great day!

hafeezrm from Pakistan on March 19, 2010:

I visited Indonesia way back in 1974 and observed ladies wearing fine dresses. I was told it was the outcome of the skill and painstaking efforts to produce one piece.

Thank you for giving wonderful information.

Elder DeBorrah K Ogans on March 19, 2010:

Febriedethan, Wonderful hub! The Anne Avante designs are exquisite! What a lovely, humble and successful woman! Thank you for sharing, beautiful illustrations! Peace & Blessings!

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