Body positivity is not about fashion trends or your attire; it means being in love with your own body; your own self. At the end of the day, it’s your right to choose how you want to look. Some will feel happy when the body is more sheltered, some will sense luxury in a small bikini, both have the right to pick and both have to be respected in the same way. It’s about endorsing women in their selections and bodies whatsoever they may be. It’s essential for all of us to recognize and elucidate that a woman’s body is not a piece, just an object irrespective of latest fashion trends and what she garbs. The magnificence of every woman comes mainly from within, with every woman feeling represented. Appreciatively, various companies have started to put stress on encouraging body positivity and pushed the fashion industry to identify the fact that women of all sizes can look beautiful and stunning in swimsuits. Many Swimwear retailers are in full swing to ease the concern a lot of body-conscious shoppers have at the beach.
Here are five major fashion labels that function with a comprehensive philosophy for women of all shapes and sizes, to make them feel gorgeous, poised, and powerful in a swimsuit ultimately bringing body positivity to swimwear.
Morye by Olga Vilshenko
Olga Vilshenko is one of the well- known names in the fashion circuit. Her flowy and casual dresses have already accumulated a following of Instagram stars. The core of her collection ‘’Morye’’ is contemporary yet womanly, which makes it charismatic and interesting. The secret is to conglomerate minimalistic scheme with outlines that compliment a woman’s body. Morye means “sea” in Russian language. This collection consists of gratifying, diffident bikini designs mostly in floral print which is the trademark, signature style of the brand. The range offers attractive, feminine patterns and motifs that are usually poised by the stout silhouette. She caters to the needs of women of all contours and age group. Her knowledge of femininity endows a woman without negotiating on integral characteristics which are frequently deliberated as delicate. She puts a lot of energy into crafting particular ascended designs which look inordinate on diverse body sizes.
Carly Brown won second place in the Queensland University of Technology’s Bluebox Annual Innovation Challenge for 2017 for her comprehensive Australian line, Une Piece. Alternating from a long-sleeve “Sexie Rashie” to a twisted halter this collection offers something or the other to females of all shapes and sizes. The brand’s moniker invention is a stylish one-piece swimsuit with long sleeves; resembling and functioning as a rashie (a sporty chemise which defends the wearer against outbreaks caused by sunburn) are manufactured with UPF50+ Italian Lycra that chunks 98 per cent of UV rays. This rashie can also be used for numerous watersports such as surfing, scuba diving or swimming.) The ‘’Original Sexie Rashie’’ style got positive evaluation in various major fashion magazines like Elle and Vogue. The comprehensive array of sizes was the preference by Brown to mark the creation practically available in the market for women.
Her collection is the perfect choice for women who need variability in styles and hues, along with coverage and balance points. Hoffman’s swimwear is made completely of either reused polyester or recycled nylon. Her intricate prints range from nonfigurative to floral. Hoffman tops the big list of the swimwear sphere. The purpose is to plan and construct patterns with superior carefulness and at the same time supporting body positivity.
Marysia Dobrzanska is one of the talented designers who influence the succeeding compeers of women. She is acknowledged for her scalloped-edge beachwear, made from finest quality Italian fabrics, precisely cut by hand in industrial units. Marysia is stylish, superior beachwear, impeccable for displaying aptness. Merging modernization with Italian textiles, the brand is identical with flawless fitting and fresh design strategy. With an emphasis on holiday attire, she draws her inspiration mainly from traveling. The brand’s artistic and visual appealing has fascinated fashion influencers globally and has been highlighted in primary fashion and lifestyle magazines such as Harper’s Bazaar and Vogue.
FELLA is an Australian label which is primarily for a woman who’s contented and happy in herself, irrespective of her size and shape. ‘’The secret to confidence is owning what you wear because you feel amazing in it” says Christine Tang, co-founder of Fella. The label is simpleminded yet classy and offers balanced and functional beachwear designs. This label produces customized swimwear, which permits the costume to fit a woman’s body practically and effortlessly to her size and form. Fella is a blend of attractive lingerie and active wear in exciting hues and effective patterns. The emphasis is on extraordinary fabrication quality with exquisitely made-to-order patterns.
Whether it’s a bikini or one-piece body suit, it looks good on you. The only person’s attitude that matters on how that butt looks in that bikini is yours. So, all women out there just get over body shaming and try swimsuit shopping, embrace your curves, because you don’t need anyone’s approval or permission to love yourself.
© 2021 Prachi Srivastava