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The Super Bowl Commercials and its Worth - Prices of Superbowl Ads

Price of A Superbowl Commerical

Aside from the usual game itself, the most anticipated part of the Super Bowl is the commercial which is aired during breaks. Companies pay high amount of money just to air specific commercial of specific products.

The Super Bowl commercials are anticipated every year as it brings the funniest and best commercials which pay the highest prices in advertising competing for the viewership which is expected at nearly 100 millions. Millions of viewers are glued to the television on that day and advertisers see this opportunity to air or plug products. All throughout the season, it is viewed by billion people in the whole world.


At halftime, Beyonce Knowles will perform, sponsored by Pepsi Co.

Some facts:

  • CBS Inc. (Columbia Broadcasting System) network is the one who will air the Super Bowl XLVII on February 3, 2012, 6:30 pm, Eastern Time.
  • The Super Bowl game aired on TV is the consistent highest number of viewership in the US
  • The worth of a Super Bowl ad is an increase of product sales by almost fifty percent.
  • Expensive rate per 30 second ad, worth millions in USD and is increasing in amount every year

Trivia about American football

  • The actual amount of time the football being played is only 11 minutes. Look at the news here.

Do you watch Super Bowl only because of the commercial?

  • I watch and love football because of the game itself during the regular season. During Super Bowl, of course I watch it because of the game, then the commercials, halftime performance, cheerleaders, and as a way to party with friends too.
  • According to a survey by Nielsen, 51 percent of the people watching the Super Bowl watched it because of the commercial and they enjoy the commercial more than the game. The Nielsen interviewed 25,000 households all in all, and the saying goes if there is no commercial there is no Super Bowl.

“The Super Bowl remains a singular event for engaging the broadest number of consumers at one time,” said Mark Nesbitt, president of TNS Media Intelligence. “Because it is viewed live and experienced by a majority of the country at the same time, a commercial presence on the broadcast has great significance and impact for a brand.”


1989 675,000
1990 700,000
1991 800,000
1992 800,000
1993 850,000
1994 900,000
1995 1,000,000
1996 1,100,000
1997 1,200,000
1998 1,300,000
1999 1,600,000
2000 2,100,000
2001 2,050,000
2002 1,900,000
2003 2,100,000
2004 2,250,000
2005 2,400,000
2006 2,500,000
2007 2,600,000
2008 2,700,000
2009 3,000,000

2010 2,500,000 to 2,800,00

History of Super Bowl Commercial Prices (30 second ad) USD

1967 40,000
1968 54,000
1969 67,500
1970 78,200
1971 72,000
1972 86,000
1973 103,500
1974 107,000
1975 110,000
1976 125,000
1977 162,000
1978 185,000
1979 222,000
1980 275,000
1981 324,300
1982 345,000
1983 400,000

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1984 450,000
1985 500,000
1986 550,000
1987 575,000
1988 600,000

I like to watch cheerleaders too aside from the game itself and the half time performance during the Super Bowl

I like to watch cheerleaders too aside from the game itself and the half time performance during the Super Bowl

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prettydarkhorse (author) from US on January 31, 2010:

Hey K, wow, am happy you are back, I will surely check on your hub about Sedona, I am excited about it. Nite, Maita

K Partin from Garden City, Michigan on January 31, 2010:

Hey Maita, interesting. I do watch the game I think the commercials are just an added bonus. I think the e-trade baby ones are the best! I got back from Sedona on Thursday night, trying to get settled in again. Working on getting my info together for my hub about the trip, look for it ok? Thanks as always. K.

prettydarkhorse (author) from US on January 25, 2010:

Hey Truth, yes i watched the game last night and it was awesome, all deserve to win but then of course the best team always win, COLTS and Orleans for the Super Bowl, whoever wins is ok for me, Thanks truth, hows your Monday? Maita

Truth From Truth from Michigan on January 25, 2010:

Excellent hub Maita, I enjoy the Super bowl for the game. However some of the commercials are more entertaining than the commercials that air during regular TV. I am looking forward to this years match up. I hope you had a great day of watching football. Thanks.

prettydarkhorse (author) from US on January 24, 2010:

Hey Michael, thanks for the visit again, am watching Colts and Jets, am enjoying it, happy weekend, Maita

prettydarkhorse (author) from US on January 24, 2010:

Ok Tam, you must be very tired when you go home, Take care, Maita

Michael Willis from Arkansas on January 24, 2010:

I watch for the game, but the commercials are fun to watch also. At least some of them. I have seen some that are great and some not so great.

Tammy Lochmann on January 23, 2010:

no night shift, I just work until 7pm and get home when it's nearly over.

prettydarkhorse (author) from US on January 23, 2010:

Oh Tatto, yes thats according to the survey, they enjoy the commerical more hehe, How are ya friend, Maita

prettydarkhorse (author) from US on January 23, 2010:

Yes Invictus, it is still good and I like also like halftime as well, hmmm, oh you must be in UK? they play soccer or cricket there right? I love to watch soccer too, maita

prettydarkhorse (author) from US on January 23, 2010:

Hi Dohn, yes underdog, I always want to win the team who never won yet, and in terms of commercials I am also one of the 49 percent hehe, LOVE football, Maita

prettydarkhorse (author) from US on January 23, 2010:

Hey Tam, your hubby is so good at least he is taping it, hmm, you on a night shift?? Thanks, Maita

prettydarkhorse (author) from US on January 23, 2010:

I am clever Micky but not cleavage LOL, Thanks, How are you, Maita

prettydarkhorse (author) from US on January 23, 2010:

Hi habee, yes that was hilarious LOL, Thanks hab, Maita

prettydarkhorse (author) from US on January 23, 2010:

Hi sabreblade, thanks dear, I like it too, Maita

prettydarkhorse (author) from US on January 23, 2010:

Hi Quill, thanks for dropping by, Maita

prettydarkhorse (author) from US on January 23, 2010:

Its ok Hello, I understand it and thanks for your comments, maita

prettydarkhorse (author) from US on January 23, 2010:

Hi mtsi, how are you? thanks for your compliments and dropping by, Maita

prettydarkhorse (author) from US on January 23, 2010:

Hi RevLady, i think because comemrcial about GOD is highly controversial, isnt it, there are atheists also, so that limits maybe the target commercially of the owner of the product, thats capitalism too, Thanks, Maita

prettydarkhorse (author) from US on January 23, 2010:

Wow, David, thats great to know, I say WOW, You did amke sales of the product, isnt it? Maita

prettydarkhorse (author) from US on January 23, 2010:

Hi Sage, thanks for your wonderful comment, Maita

prettydarkhorse (author) from US on January 23, 2010:

Hi Dave, Thanks for that comment, Maita

Dave Mathews from NORTH YORK,ONTARIO,CANADA on January 23, 2010:

Wow Maita you really know how to dig into a subject. Nicely put together my dear. I'm impressed.

Sage Williams on January 23, 2010:

What a great idea for a hub! This one should soar. I love watching the commercials. They are hysterical. Great idea and well done.


Russell-D from Southern Ca. on January 23, 2010:

Maita - funny about Super Bowl Commercials; I produced 3; intros of Chevy Z-28 and Ford Contour + Flying Tigers. Clients love you for about a week. Your family says, "That was nice", but non involved ad agency mates hate you with envy, forever. It's 16 years since Contour and I still recall our around the world shoot + the day to day stress of working with new, untested breakthru post production steps while everyone screamed AREN'T YOU FINISHED YET? (We helped presell 90,000 Ford Motor cars) David Russell

RevLady from Lantana, Florida on January 23, 2010:

What I have noticed is there are never any commercials promoting Jesus Christ, our Lord. But, even if they did, it would probably result in public outrage.

Thank you for the hub Maita. Usually during the game commercials I do other things.

Forever His,

mtsi1098 on January 23, 2010:

Maita - this is interesting because I like some of the commercials but never thought of them as the main topic, especially for a hub...nice work

Hello, hello, from London, UK on January 22, 2010:

I am sorry but I can't comment because they never show SB in England. Your hub is interesting and well written.

Holle Abee from Georgia on January 22, 2010:

My fave SB commercial was the "cat herders." It was hilarious!

"Quill" on January 22, 2010:

Interesting Hub, I think it is a good split and the media has created some megga ads that people are expected to watch.

Great hub as always girl...

Blessings and Hugs

sabrebIade from Pennsylvania on January 22, 2010:

The commercials are usually my favorite parts.

Micky Dee on January 22, 2010:

I mean clever!

Micky Dee on January 22, 2010:

This was very cleavage - I mean very cleaver!

Tammy Lochmann on January 22, 2010:

I have to admit...I usually miss most of the Superbowl because I am working but if there is some really funny commercial or something my husband with record it on the DVR...Especially when Justin Timberlake pulled Janet Jackson's shirt open a couple of years ago.

dohn121 from Hudson Valley, New York on January 22, 2010:

I must be a part of that 49% tha? watches the Super Bowl for the game itself! I could always catch it later through youtube! I usually always root for the under dog whenever I watch the Super Bowl when my Giants aren't in it! Thanks Maita!

I*n*v*i*c*t*u*s on January 22, 2010:

Cool! Have to say it's been a while since I've watched the Superbowl, yet it is true the adverts are a great draw!! :D I actually used to love them and the half-time performance, more than the game.. (Must be a special American thing ;p) Hope they are still shot with a bang!! ..Thanks

TattoGuy on January 22, 2010:

51 percent watch the game to see comercials they can see anytime, the person that came up with that is like a blocked toilet, full of shit, you watch it for the game, I personally hate adverts, interesting hub !

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