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Rob Dyrdek: Professional Skateboarder & Entrepreneur

Rob Dyrdek with Meaty & Beefy

Rob Dyrdek with Meaty & Beefy

Who Is Rob Dyrdek?

Rob Dyrdek is a professional skateboarder, entertainer, and entrepreneur who's always pushing the limits and taking his brand, Dyrdek Enterprises Inc. to the next level.

With the help of his sponsors and MTV, Rob Dyrdek has become on of the most well-known skateboarders in the skateboarding industry today.

Here's some background information on Rob Dyrdek:

  • Age of 12 (one year after he started skating) he won his first competition.
  • Because of his performance he became the youngest skater sponsored on the popular G&S (Gordon & Smith) skateboard team.
  • Age 16 Rob helped name a skateboard company with a couple friends which was called "Alien Workshop" ...which he later went pro for.
  • After going pro, he left school to pursue his skateboarding career in Southern California.
  • Shortly after he began riding for 'Droors Clothing' (better know today as DC Shoes) Rob Dyrdek began exploring entrepreneurship, through shoe design and several short-lived companies, including a Hip-Hop label and skate shop.

Today Rob Dydrek is sponsored by DC Shoes, Alien Workshop, Grizzly Griptape, Rouge Status and Monster Energy. His brand and properties include Wild Grinders, Street League Skateboarding, The Rob Dyrdek Foundation, Megahorse Racing, Bill You Parents, Rouge Status DTA, Alien Workshop, and most recently, Loudmouth Burritos.

Inside this Hubpage, you are going to see the full progression of Rob Dyrdek, from when he got his first sponsor to his first MTV show, all the way up to where he is today.


Rob Dyrdek's Move To Make It Big

Alien Workshop: The Beginning

This video above was shot in 1990 when Rob was only 15 years old.

This was right before he quit his board sponsor and joined Alien Workshop with Neil Blender.

At the age of 16, joined Alien Workshop to later going pro.

Alien Workshop's first video was called "Memory Screen"

Rob's first major video part was his part in Alien Workshop's Memory Screen video.

The skating in his video part includes both advanced handrail skating and technical street tricks that were just evolving at the time.

It was this video that gave Rob Dyrdek a reputation for being a technical street skater.

Rob Dyrdek - Alien Workshop - Memory Screen - 1991

Alien Workshop's second film called "Timecode"

After the "Memory Screen" video, in 1994, Rob moved from Ohio to San Diego to be closer to the skate industry and more visible in the skateboarding world.

Alien Workshop releases second film called "Timecode".

Shortly after the move to California Timecode was made. The year was 1996 and Rob was just 22 years old.

This video was said to be a "groundbreaking video" when it comes to the videography.

Scroll to Continue

Many of the filming elements you see today, like use of multiple cameras, different lens types, editing effects, and choreographed video parts, were first introduced to the skateboarding world in the 'Timecode' film.

Both the filming and skating made this video so popular. This film raised the bar for other skateboarders.

TF: Skateboard Training Facility

After the "Timecode" film, Rob Dyrdek began to reveal his business creativity when he leased a small warehouse in San Diego, California to serve as headquarters for a start-up record label and skateboard training facility.

The 3nd film made in the year 2000 by Alien Workshop was called "Photosynthesis" and Rob featured his training facility in this video and in several other videos as well.

That's when the 'TF' craze caught on. Each major skate company started building their own private training facilites for their professionals.

This idea became the starting point for what would become an empire for Rob Dyrdek later on...

Rob Dyrdek - Alien Workshop - Photosynthesis - 2000

The Search For 'Big Black'

Soon after the 'training facility' caught on, in 2003, Rob began to work closely with Greg Hunt (former pro skater and filmmaker) for his upcoming part in the first ever, DC video.

Together they came up with this idea to hire a security guard to deal with other security guards and police that tried to prevent Rob from skateboarding.

They set out on a search and found Christopher "Big Black" Boykin. Rob & Big quickly went onto become good friends, and in the introduction to Rob's video part in the DC video, they featured Big Black and it turned out awesome.

Watch for yourself...

Rob & Big

Rob & Big

Rob & Big


The Saga Begins...

Dyrdek and Big became close friends after that and in 2003 they ended up racing the Gumball 3000 together, a week long European rally car race. At the same time, they were also featured in a documentary called "6 Days In May".

Jeff Tremaine, producer of Jackass, saw this documentary and proposed the idea of the both of them doing a reality show together. MTV agreed and Rob & Big went on to air for three seasons, with 32 episodes that lasted from November 2006 - April 2008.

Most episodes of the show follow a central task or event in the daily life of Rob and Big, such as: attempting to break Guinness world records, skateboarding, and random things such as buying 12 remote-control helicopters, and Rob's obsession with a net gun.

Also, during the show the two of them purchased two animals, a mini horse named "Mini horse" and a bulldog named "Meaty."

The regular cast included:

  • Rob Dyrdek - professional skateboarder
  • Christopher "Big Black" Boykin - Bodyguard
  • Christopher "Drama" Pfaff - Rob's cousin and assistant
  • Rashawn "Bam Bam" Davis - 2nd Bodyguard

***The show ended with Rob learning that Big's longtime girlfriend was pregnant, and Big moving out of the house to focus on becoming a father.


Skate Plaza Foundation

Founded in 2003, the Rob Dyrdek Foundation seeks to create healthy communities by promoting and providing the inherent benefits of skateboarding to all facets of society. The Foundation assists municipalities and non-profits with the design, development, and construction of legal Skate Plazas as well as assists with the creation of community and educational programs that promote and encourage the sport of skateboarding.

Two years after starting the foundation, in 2005, the first skate plaza was built in Kettering, Ohio where Rob grew up. This is a 40,000 square-foot skateboard park/ skate plaza with stairs, ledges, handrails, etc.

More than 3,000 skaters, network news coverage, overwhelming amount of industry press proved this to be extremely successful venture. This skate plaza became a landmark in skateboarding, paving the way for more skate plazas to be built.

The Rob Dyrdek/ DC shoes skate plaza foundation would evolve to include Safe Spot Skate Spot program, which work to build smaller, noninvasive authentic street spots for skaters to use, while minimizing the amount of financing required for construction.

Rod Dyrdek Foundation PSA

The Fantasy Factory Was Born

After ending his show "Rob & Big" in April of 2008, Rob began production for his new reality show on MTV, Rob Dyrdek's Fantasy Factory.

This show premiered in February of 2009 and featured Rob's two cousins, the Phaff brothers (Drama and Big Cat), Rob's two bulldogs (Meaty and Beefy) and Chanel, the rapping receptionist. Big Black made a return in season four.

Fantasy Factory

Fantasy Factory

Big Things Poppin' in 2009

Building on his momentum Rob came up with another idea for a MTV show, highlighting his relentless pursuit of business ventures. MTV gave the go ahead and "Rob Dyrdek's Fantasy Factory" premiered in 2009.

The show was centered around the idea of turning fantasy into reality.

Whatever new business venture Rob was involved in they captured it and we got to watch all the shenanigans along the way.

During an episode of "Fantasy Factory" Rob got his first tattoo, which was the word "RELENTLESS". This word embodies Rob with his intense work ethic and burning desire to pursue his aspirations and goals.

As proof to all this, before the ending of "Rob & Big", Rob Dyrdek devoted his time to writing, financing and producing the first true-to-life feature film about skateboarding to be released on "Go Skateboarding Day" of June 2009.

Fantasy Factory

Rob Dyrdek


The film was called "Street Dreams".

It featured professional skateboarders, Paul Rodriguez, Ryan Sheckler, Terry Kennedy and Rob Dydrek, as well as Ryan Dunn.

This was a film about skateboarding by skateboarders and represented skateboarding for what it is today.

Street Dreams is a story that centers around Derrick Cabrera, a skateboarder with a dream of being sponsored and going pro someday. As an up and coming skater he has the talent but no one seems to understand why Derrick is so passionate for something that has no future in their eyes.

After getting arrested for skating on privtate property, his parent try to force him to quit skateboarding. On top of that, his girlfriend forces hime to choose skateboarding or her. At that point, Derrick runs away to the Tampa Am contest in Florida.s he gets better at skateboarding, the skater he looked up to the most becomes his worst enemy.

This contest can turn an unknown skateboarder into a future star and Derrick sees it as his only shot to make it skateboarding. After dealing with some unexpected drama, he makes friends with this new girl who gives him a place to stay and encourages him to believe in himself. With all the world of skateboarding watching, Derrick finally makes the trick that shocks the entire skate world and instantly thrusts him into the spotlight where his dream of getting sponsored comes true.

This video cost approximately 1.2 million dollars to make, and Rob financed it all (with the help of some sponsors). After all the hard work was finished, Rob went to work putting the finishing touches on his Ultimate Dream...

Street League Skateboarding

Street League Skateboarding

Street League Skateboarding

Street League is a contest, designed to replicate actual street skateboarding. In this contest you can see where you are in the ranking as soon as you finish a trick.

There is no other skate contest like Street League.

Rob Dyrdek - Alien Workshop - Mind Field - 2009


Back To Business

During this time with the Fantasy Factory a big success, Rob really went to work. He partnered with Travis Barker in creating Rouge Status, and started a toy line called "Wild Grinders". Not only that he also continued developing Street League Skateboarding.

The Fantasy Factory Has Changed!

Largest Skateboard

Largest Skateboard in the World

Largest Skateboard in the World

In February of 2009 Rob Dyrdek took the world record for the largest, most realistic skateboard.

The old world record was a skateboard that was only 10 feet long. Rob’s giant skateboard is 36' 7" long, 8' 8" wide and 3' 7 1/2" high.

This board, designed and produced by Joe Ciaglia and Rob Dyrdek, is an exact replica of one of Rob Dyrdek's actual Alien Workshop skateboards complete with Silver Trucks, and CA Skateparks graphics.


Ford Mustang Skate Car

50-50 grinding a car

50-50 grinding a car

Kickflip in a car

Kickflip in a car

Skate Tricks In Cars

First it was doing a couple tricks in a skate car with Vaughn Gittin Jr. a while back, during the season 3 premiere episode of MTV's "Rob Dyrdek's Fantasy Factory"

Then Rob took things to the next level and did a barrel roll/ kickflip in Chevy Sonic car over a 60 foot gap, with his giant skateboard sitting in between.

This Chevy Sonic car "kickflip" stunt ended up in Chevy's 2012 Super Bowl commercial.

Chevy Sonic Kickflip Video

Rob Dyrdek Buys Alien Workshop

In 2012, Rob Dyrdek bought DNA Distribution, which includes brands such as Alien Workshop and Habitat Skateboards. As you already know, Alien Workshop was a board company Rob first rode for in 1990.

Things would later change in 2013 as a licensing company, called Pacific Vector Holdings, would acquire DNA Distribution. Rob Dyrdek would continue as a minority owner and team rider.

In the following year of 2014 the company who bought DNA filed for bankruptcy, and were ordered to cease all operations.

According to an ESPN interview with Dyrdek, he bought back the company, and relaunched Habitat, with plans of relaunching Alien Workshop in the near future.

Habitat Skateboards Relaunched

When Dyrdek first bought the DNA company from Burton it was really fat. It included many expenses and was loosing money because of the way it was structured.

Habitat has since been restructured and setup to run real lean, which is necessary for these companies to be around for another 50 years.

Street League Skateboarding Documentary

The Motivation | Skate Documentary

In 2013 The Motivation gets released.

This documentary features eight of the world's best skaterboarders as they prepare for the biggest skate contest around... Street League.

Appearances by: Rob Dyrdek, Steve Berra, Eric Koston, Paul Rodriguez, Chris Cole, Sean Malto, Nyjah Huston, Luan Oliveira, Chaz Ortiz, Ryan Sheckler, Jereme Rogers and Bastien Salabanzi.

Dyrdek Closes MTV Deal

Rob Dyrdek signs a multi-year MTV deal in 2014, which includes a seventh and final season of the Fantasy Factory.

Ridiculousness, a viral video series launched in 2010, will be back for its fifth season. And a new competitive cooking series called Snack-Off premieres.

Rob Proposes To Girlfriend In Disneyland

Rob Dyrdek & Bryiana Noelle Flores

Rob Dyrdek & Bryiana Noelle Flores

Rob Dyrdek Gets Married

After proposing to his girlfriend during the Aladdin show at Disneyland, Rob Dyrdek gets married in September of 2015.

See what Rob is up to right now:

  • Dyrdek Enterprises Inc.
    Rob Dyrdek's personal website with all his brands, including Wild Grinders, Fantasy Factory, Street League, Alien Workshop, etc.

Wrapping It Up

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