#5 Larry Bird
Larry Bird (Celtics)
Larry Bird had one of a lifetime career in the NBA back in the 80's. Not only did he win 3 consecetive NBA MVP's (1985, 1986, 1987), but also 3 NBA titles (1981, 1984, 1986). He was one of the best, maybe even the best small/power forward in the league and he and Magic Johnson were the stars of the 80's era.
His #33 Celtic jersey was for sure sold the most in his NBA MVP years. The celtics were extremely dominant in that era and had a big rivalry with the Los Angeles Lakers until a certain person named Michael Jordan came around.
Even to this day, people look up to Larry Bird and buy his jersey. He is also one of the members of the infamous NBA Dream Team, which was the greatest national team ever.
#4 Magic Johnson
Magic Earvin Johnson #32 Lakers
Magic Earvin Johnson, who spent his whole NBA career with the Lakers, was the best Point Guard of all time. He won 3 NBA MVP's (1987,1989,1990) and 5 NBA Championships (1980,1982,1985,1987,1988). In the three of these finals, he even got the award for the Finals MVP, which make him one of the most accomplished players of all time.
Magic Johnson was the counterpart to Larry Bird and their east vs west (Boston vs Los Angeles Lakers) was a pleasure for every Basketball fan. During the 80's these finals happend almost every year and their dynasty led to insane jersey sales.
In the 80's every Lakers fan had a Magic Johnson jersey, especially in his MVP years. Also after Magic reveiled to the public, that he had HIV and let the world know, what the Virus was like, people started supporting Magic Johnson, which made his jersey sales even higher.
#3 LeBron James
LeBron James #23 / #6 Cleveland Cavaliers / Miami Heat / Los Angeles Lakers
LeBron James is the star of this era. Ever since he came to the NBA in 2003, he was the most hyped player and his fan base grew rapidly. LeBron has won 4 NBA MVP's (2009, 2010, 2012, 2013) and has 3 NBA titles ( 2012, 2013, 2016). His career has been going on since 2003 and even till this day, he improves every single year. He lead two different teams (Miami Heat and Cleveland Cavaliers) to championships and he is trying to the same with the Los Angeles Lakers.
Since he is the best and most looked upon player in todays era, his jersey sales are off the roof. Also because of the fact, that he changed teams multiple times, his fan base is huge. Once he finishes his NBA career, he will probably be the NBA player with the most sold NBA jerseys of all time.
#2 Kobe Bryant
Kobe Bryant #8 #24 Los Angeles Lakers
Kobe Bryant came to the NBA straight after finishing High School. At first, he started off the bench, but after a couple of years, he became the face of the NBA. He won NBA MVP's 2 times (2009,2010) and won 5 NBA Championships ( 2000-2002, 2009-2010). He has earned the spot as the second best Shooting Guard of all time and during his career with the Los Angeles Lakers, he proved everyone how amazing a single basketball player can be.
Even to this day, people scream 'Kobe' once they shoot the basketball and his career gained him fans from all over the world. Kobe is insanely popular in China, where he went a lot of times and also has businesses there. He also spend his whole career with the Los Angeles Lakers, after growing up and being a Laker fan.
His jerseys sales were the highest in the 2000's era and people still buy his jersey until this day.
#1 Michael Jordan
Michael Jordan #23 / #45 Chicago Bulls / Washington Wizards
Michael Jordan, the greatest basketball player of all time. He went to six NBA Finals, won every single one of them and received the NBA Finals MVP in all of them (1991-1993, 1996-1998). Jordan was the reason the NBA and basketball became popular all over the world. His dominance in the 90's was so insane, that he retired after the 1993 NBA season to play Baseball, came back in the mid season of 1995, changed his jersey number to #45 for half of season, changed back to #23 in 1996 and won 3 straight championships after.
There was not a thing Michael Jordan wasn't able to do. He was all around just the best player you could imagine and his will to win the game, was something people hadn't seen before. Jordan hooked people to watch him and to show interest in the NBA and everybody wanted to be like Mike. That is the reason why he has the best selling NBA jersey of all time.