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Pink Tax : Cost of Being Women

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Pink Tax : Cost of Being a Women

What is Pink Tax ?

Pink tax is defined as the invisible cost rise which a women pay for products which are specially designed and marketed for them. The Pink color suggestive of gender color to the female population has come out to be the elephant in the room. The pink elephant which is shelling out good amount of money from the females just because the product is pink in color and masked with a female fragrance i.e. fruity fragrance as the marketing strategies of the cosmetic brands opted in today's era.

Understanding the Pink Tax Concept

The concept for pink tax is not new to our generation, but is a well hidden tax which often goes unnoticed. It is a gender specific addon price for the products manufactured for female population with a gender-normative sales strategies like the use of bright pink or purple color for the packaging cover, and use of sweet scents like peony, vanilla and even “fruity bubble in paradise” to make women believe that the product is specifically designed and manufactured for them.

The study on women's products on an average cost 7 percent more than similar products for men, including 13 percent more for personal care products for women like women jeans, tampons', pink razors and “girl toys” cost on average 2 percent to 13 percent more than “boy toys” that are the same other than their color.


Is Pink tax a concern

The pink tax as it refers to the upraised prices paid by females for identical products and services specially designed in the name of gender specificity. The pink tax effect is a form of social criticisms for economic gender discrimination. The calculation of the pink tax has which estimates to cost women as much as $80,000 over their lifetimes purchases of pink or purple items.

How to avoid paying the Pink Tax

The intelligent way to avoid the pink tax is to do Comparison Shopping. Some of the practical ways to avoid pink tax :

  1. Supporting companies who takes their stand against the pink tax with gender-neutral pricing.
  2. Shopping more of gender-neutral items like toys, razors, shampoos, deodorant, etc.
  3. Avoid the use of dry cleaners as much as possible.
  4. Use of more of Unisex Services.


This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

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