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Globalization: The Good, the Bad, and the Indifferent

M.A. candidate with a specialty in cultural intelligence/integrated communication: Public relations, TV media, planning and research.


Globalization seems to be the last thing on our list of things to think about, but it may be the cause, and relief, of many of our global (and local) issues. What? Exactly what I was thinking when I was first introduced to the concept.

The first paragraph of my research paper on “Women in American Advertisements: How that affects the perception of women from an international lens,” gives a definition of globalization, and it reads:

“Globalization is the growing interconnection across borderlines and territories from all corners of the earth. It is the result of information, messages, and products being able to easily be traded and shared from different cultures of people. One of the major assistants in this phenomena is deregulation and the allowance of audiovisual communication trade; no longer do you need to live in America to retrieve American news, television, or advertising. It’s transmitted through satellite television, radio, and the internet.”


This is the good: sharing culture, products, news from around the world, and feeling like you’re on location at the Great Wall of China from your very own living room. Traveling is easier, you can visit Cuba, now. If you wanted to reach someone in Korea (South, of course) you can use your handy dandy iPhone and Face-time or Skype. If you wanted to sell your crafty items to people in India (or receive items) you can use or Ebay. The possibilities are limitless.


This is the bad: the limitless possibilities enable security, environmental, economic, and health threats. As introduced by Held and Grew in the book “Globalization/Anti Globalization,globalization has enabled small players to exhibit themselves as big global threats; Isis, 9/11, cyber hackers etc. Let’s not forget the transfer of infectious diseases like Ebola, Zika virus etc. Also, let’s not forget to mention the outsourcing of jobs, and countries with little infrastructure, are being stomped by mega media conglomerates in the U.S. and Europe. As introduced by Thomas Friedman in his book “The World is Flat,” smaller countries are losing their media voices, perspectives, and cultural identities, while (some) mega corporations are gaining all the capital. Global warming and the misuse of pesticides and environmentally harmful products is another concern…. but..

My thoughts, the indifferent.

This is the indifferent: you can’t have your cake and eat it too (as they say), you have to take the good with the bad, embrace the opportunities and prepare for the setbacks. Analyze what’s worth keeping and what’s too destructive to continue. It’s a shared world, and globalization enables us to share these concerns, issues, and work through them together!

© 2017 Colleen Donald

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