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How to Make Money Online at Home in 2021 (With Hubpages)

Computer addict since 1984, Choreologist Juliette Kando who has been on Hubpages for 11 years, wrote this for newbies.


With its easy to use interface of simply inserting relevant "capsules" for text, images, videos, polls, tables etc, anyone with a decent mastery of the English language can create in-depth attractive, well laid out and superbly illustrated articles.

This article explains how to:

  • Construct a title for best search results
  • Make the content interesting, useful and ever green
  • Use power keywords
  • Draft your article in Word/Pages
  • Create great presentation and lay-out

How to Construct a Title for Best Search Results

OK, so you have an idea for a new article. Don’t even think about writing it yet. Before even beginning to draft your new master piece, you need to find a title that will have a chance of ranking high in Google. This may be achieved by your choice of keywords. The core of your title should consist of a short (2 to 3 words) keyword phrase which is likely to be part of what someone may search for on Google. The Question is, which keywords are the most searched for? That is where Google Trends Compare comes in handy.

Say I want to write an article about back ache but I'm not sure whether to use the words "back ache" or "back pain". Which of the two options are most searched for? Well, I open Google Trends Explore, type in the 2 options and bingo, I'm served the results shown on the next picture.


The result clearly show that searches about "back pain" (the red line) by far prevail over those about "back ache" (the blue line) so that is the word to use. You can type in up to 5 comparisons. Next we'll use another article I wrote to explain how full titles are constructed.

Answer the Public

When I wrote the article Hanging Upside Down I didn’t yet know about keywords, medium-tail titles, so the URL is simply: (b.t.w. you cannot change a URL but you can change a title).

Much later, when I realized that the term "Hanging Upside Down" was just a core medium title that wouldn't generate many views, I expanded it to:

"Why Hanging Upside Down (Gravity Inversion) Is Good for You". I arrived at the longer title by consulting a very useful free online tool called Answer the Public. Just type in the main key words, in this case "hangng upside down" and a whole chart appears full of questions from the public about that topic.

Capitalize My Title

Notice which words are in Caps in the title. Do NOT capitalize every word in your title. You can check title and headline (subtitles) capitalization online with Capitalize My Title with a couple of clicks.

So what were the results of the expanded title?

The Result

By adding "Gravity Inversion", I increased the chance of this article being searched for by more key phrases than just “Hanging Upside Down".

For my new title, the following additional keywords were used:

  • “Why” (a power keyword)
  • “Gravity Inversion” (a second medium-tail keyword)
  • “Good for You” (a power keyword)
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Brackets and Numbers

According to Google "Rankbrain:The Definitive Guide" it helps robots better understand your content and it is nowadays considered good SEO practice (search engine optimization) to add brackets and numbers to titles when ever possible. That is why I have put the phrase "Gravity Inversion" between brackets.

Now you know how to construct a title for best search result let us look at using LSI and power key words for the content of your article.

Length of Title and Description

The Google SERP tool (Search Engine Results Pages) checks the length of your title and description so they don't get truncated in search results.


Use Power Keywords

Power keywords are used to trigger a psychological or emotional response. They are so enticing that people simply can't resist being influenced by them! So in addition to your LSI keywords try to add a couple of "power keywords" to attract the public's curiosity and make your article more emotional.

Below is a list of no less than 80 power keywords that are most frequently typed in to Google by people who are searching for answers to their queries.


Of course there are many more power keywords, depending on your subject matter but including some of power keywords in your article will help you create targeted key phrases that will attract more attention from the public and, more importantly, from advertisers which will increase your CPM or Cost per Mille. Mille means one thousand in Latin based languages like French. Spanish and Italian. The term CPM is used in marketing and advertising to determine how much companies are prepared to pay for the cost of one thousand views or clicks of an advertisement.

How to Make the Content Interesting, Useful and Ever Green

HubPages is not a blog. It doesn't work very well for poetry, auto biographies (unless you are Brad Pit) or stories about your grandma's funny habits, or how your baby spoke his first words and other such personal stories. Find something that is interesting to the general public, not just your family and friends.

HubPages is more suited for those who have a great passion and a lot of experience and knowledge about a topic that they want to share with others interested in similar issues. The most successful articles on HubPages are those that are both interesting and useful. Such articles answer a particular question or query coming from Google searches. One way to test these searches is to type in a phrase into the Google search bar and down pops several different phrases that people are already looking for.


An evergreen article remains relevant for a long time. Such an article will always be in demand and will never get dated or superseded. Evergreen articles are the best content for generating a passive income on HubPages for many years to come.

How to Draft your Article in Word or Pages

For me, publishing a new article should take place in one single online session as I don’t believe it does my Hubscore much good to store unpublished hubs in my account. That is why I think it’s a good idea to draft most of the contents for a new article at my leisure offline in Word. Then the headed paragraphs are all ready to turn into text capsules, with correct spelling and nicely set out. But I am not publishing yet. First I have to collect and edit all the visuals like photos and videos.