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YouTube Reaction Videos: How Anyone Can Make Money Creating Them


A quick way to build an audience creating reaction videos on YouTube

Over time I've written several articles detailing a number of ways people can make money on YouTube. Interestingly, I've watched 'reaction videos' for so long, it never crossed my mind to talk about how easy and lucrative it is to make these types of popular videos.

There are many different reaction videos I've watched spread across a wide spectrum of genres, meaning there's something for just about anybody out there. That means you can dig deep across different niches to generate compelling video content that attracts a variety of people.

Among the niches out there are music, history, sports, culture, books, humor, movies, and many more. Not only that, but you can target a niche and take a deep dive into it in a way that provides fresh content and ideas for a long time, which keeps viewers coming back for more.

For example, you could take a specific music genre, focus on female performers, and target a time period they released songs in. You could also focus on ballads, love songs, or any other segment of the market you're interested in responding to, providing playlists for those looking for songs or instrumentals released in certain timeframes.

What's amazing about reaction videos is you can have very little talent and still do very well creating them, or you can have a lot of analyzation skills and attract an audience of fans that want professional commentary on the content they viewed.

Be aware that this has nothing to do with creating your own content but taking the content of others and allowing others to watch your response and thoughts concerning that content.

About all you need to know is how to set up a camera and microphone, along with having a picture-in-picture view so people can see your response in real time, stopping the video when you think it justifies it. That's it!

The one caveat to consider is, YouTube has gotten stricter on controversial content related to politics and some cultural themes. So, unless you want to lose your channel with potentially many thousands of viewers built up over a prolonged period of time, I wouldn't go that route.

With that in mind, let's look at several people that have successful reaction video channels on YouTube.

Reaction to Whitney Houston Singing 'I Will Always Love You'

In my view, Whitney Houston singing 'I Will Always Love You' is one of the top performances I've seen (although video from The Bodyguard is included in it). I wanted to start with this video, first, because it's so compelling that most people never tire of hearing it, and second, the people reacting to it are just regular people responding to the performance; almost anyone could do something similar.

What I wanted to show is you don't have to have some type of professional training to attract viewers who are interested in how you react to something. The key is in choosing the right video content and authentically respond to it. It's no harder than that.

FIRST TIME REACTION TO WHITNEY HOUSTON - I Will Always Love You (Official Video)

Reaction to 'Who's on First' Skit by Abbott & Costello

If you're not aware of them, Abbott & Costello were among the funniest comedians of their era, and 'Who's on First' is considered one of the greatest performances by comedians ever.

Again, I want to point out the importance of researching and choosing the type of content that a lot of people have watched in the past, and content that was very popular, no matter what period of time the people or person performed in.

This video reaction was included to show that music performances are far from the only content that people are interested in viewing. This particular video reaction attracted about 300,000 viewers as I write.

Who's on First Comedy Skit

Reaction Video to 'Unchained Melody' by the Righteous Brothers

While the performance is defined as being done by the Righteous Brothers, Bobby Hatfield, after winning a coin toss with singing partner Bill Medley, got to do the solo, while representing the duo.

My personal view is this is one of the greatest singing performances of all time, and it remains one of the most covered songs in music history. It all started with this video.

In this reaction, Phil from 'Wings of Pegasus' provides expert reaction, commentary, and insight into the extraordinary performance of Bobby Hatfield. This video is included because it reveals another way of putting together reaction videos if you have the skillset and talent to dissect their quality, or lack of quality.

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Phil does an excellent job in the majority of his videos, and in the case of Bobby singing Unchained Melody, he knocks it out of the part.

One thing to take into consideration is how he stops and starts the video as he comments on important elements of the performance. He also includes a link to the video that includes the performance without interruption; it's in the comments section.

I'm not just saying that for your enjoyment, but to show how to communicate and think ahead to the viewing experience your fans are seeking.

Interesting, even though he has a nice following and provides expert analyses and commentary on many aspects of music, many people far less talented can attract just as many viewers.

The point is, someone like Phil attract a more professional crowd that wants to take a deeper dive into the content, while others offer an emotional response without much, if any, analysis. Both types of reactions are legitimate, and appeal to a different segment of the market.

Righteous Brothers Singing 'Unchained Melody'

Reaction to American Culture Shock

There's a couple of things to learn in this video. The first thing is that reaction videos can be done by a couple, with each person giving input concerning how they feel about the video. This can be compelling because people can respond to the content from a different point of view, providing more of a rounded view of what it represents.

Second, the video veers off from the music and entertainment genre, into an interesting look at cultural differences when people visit America.

When you think on that, it provides a lot of opportunities for generating ideas that are culturally different and interesting to watch. For example, you could look at cuisine, unique animals, well-known landmarks, among numerous other areas of, in this case, American life. It's almost endless the number of things you could come up with.

The major thing there is to choose things that have a wide enough interest to attract a significant number of viewers. In other words, the niche should be big enough to generate decent traffic.

With this video, it didn't hit a home run with a huge number of visitors, but it's the number of views across numerous videos that generate, not only a lot of viewers and subscribers, but also some serious revenue. Hitting a lot of singles is more sustainable than hitting home runs.

If you check out the channel of this couple, it'll give you a lot of ideas of how you can pick a wide variety of ideas for reaction videos.

Culture Shocks Foreign Tourists Have When They Visit America

Reaction Video to First Recorded Medal of Honor Recipient

As with all these videos, there is something new added with each one to show the diversity of ways to produce reaction videos. In this one, it includes a family from New Zealand that participates in the process.

In this extraordinary video, it shows the video footage of the first time a Medal of Honor recipient was recorded. In this case it was Sgt. John Chapman.

Not only does this video offer reaction to the series of events that unfolded, but it also shows how the family introduces itself before the video is engaged. I think that's important in providing a connection with the viewing audience.

Once again, it shows there is an amazing variety of video content to choose from. Even if you focus on a specific niche, occasionally adding something different can make it interesting for you and your viewers.

First Recorded Medal of Honor Winner


Whether you're an expert or a total novice, reaction videos provide the opportunity to build an audience that will come back time and time again to view your commentary or reaction to the video content.

The key is to do some research beforehand in order to decide what the niche you want to focus on is, and from there just start creating the videos, building up a portfolio people can enjoy and respond to.

Another thing to take into consideration is people do not get tired of viewing some of the same content. It's amazing to see how much duplicate video content is used in reaction videos. There was one performance in particular I watched numerous times, for the very purpose of seeing how each individual or group responded to it.

In other words, you don't have to reinvent the wheel to be successful. After all, the reason so many people watch reaction videos is in order to see how different people respond to video content that is important to them.

I can't think of another way to rapidly build up a YouTube audience and start to generate some serious revenue.

The key is in not giving up. Don't just produce a few videos and wonder why your YouTube channel isn't growing. Make a decision to produce a video at a specific pace, and hold yourself to it. You'll be surprised how quickly you can build an audience.

There is a huge demand for reaction videos. People can't seem to get enough of them. It's a big pond with a lot of room for many people to swim in.

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