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What is Digital Asset Management and Why Should You Care?

Umesh Kurmi is a semi-qualified Chartered Accountant from the Institute of Chartered Accountants of Nepal. He has seven years of experience.

Managing your assets



Digital assets are a set of intangible assets such as software code, music, videos, or e-books. These digital assets can be stored in a remote location called a cloud or physically on-premises. For example, a company may want to store some marketing materials on the cloud and use them across its website and social media channels.

In the past few years, more and more companies have started storing digital assets like photographs, videos, music, and e-books. A lot of companies are using digital asset management to outperform the competition.

Digital asset management (DAM) solution can help organizations manage their assets digitally to ensure the security and integrity of those assets as well as provide the ability to find them when needed.

Digital assets management (DAM) is the process of managing digital assets and their lifecycle. In other words, it's all about data storage, access, and security in a digital world.

When you decide to store information digitally, it may be vulnerable to interception. If your digital data gets hacked or stolen, it can be very damaging. Here are a few things you should know about digital assets management.

10 Advantages of Digital Assets Management

Following are the advantages:

1. Manipulation & Misappropriation

Digital assets management has a very important role in the prevention of misappropriation and manipulation. It is a process of identifying, securing, and tracking digital assets. These digital assets can be in the form of financial virtual currencies, digital tokens, smart contracts instruments, information, intellectual property, and personal data.

DAM is a method for financial organizations and investors to monitor and regulate the flow of digital assets.

Here, three things are important.

  • It helps prevent money laundering by creating a secure way to store digital assets.
  • It also helps in preventing theft by protecting digital assets from unauthorized access.
  • It helps in preventing the theft of digital assets by ensuring that all users are authorized to access digital assets.

2. Integrity & Consistency

The value of digital assets is dependent on their trustworthiness and transparency. A failure in integrity and consistency can result in significant losses for an enterprise. Digital assets are those that can be stored, sent, and received over the internet, and are intangible.

When it comes to digital asset management, the technology behind it is the most important aspect. The users should be able to get notifications of various events and activities related to their assets across all platforms, including mobile devices.

Digital asset management ensures integrity and consistency by keeping track of asset history, transaction information, and the physical location of assets.

3. Time management

Digital asset management saves time by keeping the records of all assets on a centralized platform. It also provides information about all assets, for example, their location, condition, usage, and other details.

Digital asset management saves time and makes the processes easier. Digital asset management is a technology that helps you manage various digital assets such as contracts, data, and emails. It also saves time

  • By eliminating manual work
  • By reducing the time spent on searching for files, filing documents, organizing files, and many more

4. Speeds Up Production Cycle

DAM helps in speeding up the production cycle by enabling the organization to deliver projects faster. The organization can also track its projects using digital asset management software.

Digital asset management software is a way to store and manage digital assets like photos, videos, designs, music, marketing campaigns, and the whole lot. It helps by reducing the time taken for editing, making procurement, and approval of a specific item.

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Digital asset management helps in speeding up the production cycle by automating the processes and automating the manual tasks. The entire set of assets can be managed by a single application or software program, allowing you to track the flow of all your assets from purchase to disposal. The maximum essential element is that you'll now no longer waste time figuring out issues. Those may be effortlessly recognized in advance of time.

5. Ensures Brand Consistency

Digital asset management helps in ensuring brand consistency. By using digital asset management, you can manage all your assets and documents. Digital asset management also helps in enhancing customer experience and improving customer loyalty.

Digital asset management (DAM) refers to the management of digital assets such as marketing and promotional materials, social media content, web pages, e-commerce sites, email communications, and other digital assets.

It helps in creating a uniform visual identity, which ensures consistency across all digital platforms. Through DAM, brands can take advantage of the tools that are available to create a consistent look and feel across all digital platforms, and also keep up with the changing trends and developments in the digital space.

Financial Freedom

DAM gives you financial freedom

DAM gives you financial freedom

6. Boosts Efficiency & Integrity

Digital asset management (DAM) is a technique that helps you manage your assets most efficiently. It reduces the risk of loss or theft, helps you to avoid regulatory requirement violations, and ensures that your assets are well managed.

DAM employs tools such as enterprise resource planning (ERP) and e-commerce systems. It provides a comprehensive platform for managing assets, which can be managed via mobile phones. Digital asset management is highly effective in saving time and resources, as it can help in getting things done more efficiently.

It is a great way to track the assets, which can be used for tax returns, mortgage payments, insurance premiums, regulatory compliance, etc.

7. Integration

Digital asset management is the process of managing digital assets and ensuring that these assets are integrated seamlessly into the workflow. It allows for the smooth transfer of data and information from one system to another, allowing for process optimization and optimal system performance.

Digital asset management (DAM) is software that helps in the integration of digital assets, for example, images, videos, music, and documents.

Process integration has been aided by digital asset management. You now have a single point of contact for all customer, product, order, sales, and inventory information. You can see them on a simple and easy-to-maintain dashboard.

8. Increases accessibility

Digital asset management increases accessibility by making the process of managing digital assets easier. Digital asset management also helps to keep track of your digital assets and their usage history.

This allows individuals to have a complete overview of their digital assets, which includes contacts, documents, photos, videos, and more. Data visualization tools allow you to quickly access data that is stored in multiple locations.

Digital asset management helps businesses find their assets and makes it easy to access them. It also helps in ensuring that your digital assets are available at all times, regardless of your location.

9. Reduces Risk

It helps in tracking, securing, and monitoring digital assets. It helps in controlling risks by transferring and storing your digital assets securely. It aids in lowering the risk of physical assets being lost, stolen, or damaged. Furthermore, it can help to reduce the risk of legal liabilities.

The primary advantage of digital asset management is that it provides a centralized repository for all digital assets, allowing them to be tracked and managed as a unified unit. Digital asset management software manages all your assets, from purchase to sale, and it also helps in protecting your assets from unauthorized access and hacking.

It helps in getting the maximum benefits out of your business by making it scalable, faster, and less risky.

10. Improves ROI

Digital asset management is the process of storing, tracking and retrieving digital assets. Digital assets can be any type of data that is stored digitally, such as photos, music, documents, videos and other files. Digital assets also include cryptocurrencies, stocks, bonds, real estate and digital tokens.

Digital asset management helps you in managing your money and assets, which will give you better returns on investment. Also, investing in digital assets with high growth potential maximizes ROI.

Exposure of Business



Digital asset management is the process of storing, tracking and retrieving digital assets. These assets may be currency, securities, or anything else of value. Managing these assets means keeping track of the supply and demand for each stock certificate.

The more you know about this field, the better off you'll be when it comes to managing your company's finances and investment portfolios.

Whether you're an entrepreneur, business owner, or investor, it's important that you understand how digital asset management works so that you can better protect yourself and your business from any potential risks. You can find out more about what is digital asset management by visiting our blog post here.

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This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Umesh Kurmi

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