Zack is a research addict who has dabbled in digital art, and freelance work.
I'm sure if you're reading this article that you've probably heard about Fiverr before, but for those that are unaware, Fiverr is a freelance business platform or hub. Fiverr makes it possible for you, the freelancer, to advertise your skills to thousands and thousands of potential customers. The catch here of course is that you're competing with thousands of other freelancers, offering the exact same thing that you're offering. So, how do you overcome this madness and make your stand in the digital business world of Fiverr? There are a few ways.
The very first thing to do is research. Do research about your specific niche. Search on Fiverr for what you're offering to see how much other people are charging. This will help you determine what a good price will be. And no, this does not mean that one should have the absolute lowest price. Having too low a price might indicate that you don't value your own work and henceforth won't deliver quality work. On the other hand, having a price too high could possibly be out of reach for the majority of customer's budget. That's why you must research this before deciding own your own price.
Also check with how many other similar services you'll be competing with. This can help you get a bigger picture of how Fiverr in general works. I also recommend you have a look at some of the other gigs people offer to get an idea about how to present it in a good way, but we'll get into this in the next section.
2. The Details
Making your gig stand out as much as possible is the goal here ultimately so the details are very important when creating your gig. Your gig is sort of like your portfolio. It showcases what you have to offer. It's important that you are very specific about what you offer as to generate a more concentrated market. You can then create multiple gigs to target more concentrated markets. This way you'll be casting a "net" over the overall market within your skill set. To give you an example, think about photoshop. Photoshop has multiple branches that one can be good at for example, you can be good at logo design and general image editing. Both of this fall under different categories within Fiverr and so you target two very separate markets within Fiverr. And this all comes back to the details of your gig. When filling out the description of your gig, be specific and be true. Building a strong foundation in the beginning truly goes a long way.
The very last thing you'd need to do after you've created your gig is to share it everywhere you possibly can. I can't stress enough how important marketing is for a brand-new gig. Marketing and then keeping that customer base is critical for making a successful gig faster. This is why your gig should be specific as to build a loyal and strong customer base that will keep on returning for more and more and while they do this, you get more and more reviews and Fiverr lists you higher and higher on the algorithm.
Back to the point of marketing. You should create a Facebook page, as well as an Instagram account for your new brand. Under this brand you can showcase to millions of people what you do. Building more followers on Instagram will help with people knowing about your gig as you have the option to insert a link in your bio. The Facebook page can be used to generate true loyal customers in the long run. You can also use both of these platforms to do payed advertisements. It's generally cheap as you are free to choose how much you want to spend. Facebook and Instagram both will then give you a rough estimate of about how many people you'll reach with your set budget. I'm talking about reaching as much as 3000 people for $10. I highly recommend you check it out if you just want to test the waters on advertising. Oh, and you can even set a specific target audience for your advert.
So then, will this be easy? Probably not. Creating a presence online has become very difficult as more and more people rush to try and make a living from the comfort of their home, but with patience and smart thinking you can make yourself stand out from the crowd. Once you stand out things start to snowball and you'll know then you've finally done it. You've made your mark on Fiverr.
© 2020 Zack Woll
Zack Woll (author) from Somewhere on December 04, 2020:
This is very important indeed Adrienne. There are some services on Fiverr that you can clearly see it's all stolen property, or that the person will not be able to provide you with quality original content. Luckily Fiverr does have the dispute centre should one ever come across any problems with the gig. And like you said, copyright issues can get you into trouble so it's best to check online if any plagiarism took place.
Adrienne Farricelli on December 04, 2020:
I have used Fiverr in the past for various types of work. I would emphasize that anybody joining there make sure that they don't infringe any copyrights. I had graphic designs and infographics done and some users were using online pictures that weren't public domain. That could have gotten me in trouble had I not checked. There are however honest and great designers there too!
Zack Woll (author) from Somewhere on December 03, 2020:
Thank you John. Yes, it's definitely a slow start but once you get your first order, you start gaining that much needed momentum, and from there on out all you have to do is be consistent in your work as not to lose any gained customers. As you stated yourself, patience is the key here.
I just want to add that the demand for my services also sky rocketed during the pandemic, which is interesting, but it's likely due to all the extra people working from home.
John Hansen from Queensland Australia on December 03, 2020:
It was good to read this article Zack, highlighting Fiverr. I am a freelance writer there and have been for over six years now. It was slow to start off, but demand for you services slowly builds as you gain good reviews and reputation for good work.
I have found, with the pandemic, and people losing their jobs or trying to find ways to work from home I keep getting requests for advice from new Fiverr sellers. They seem to want some magic challice to allow them to make money immediately. It doesn’t work that way unfortunately. But if you are patient it does happen over time. I have as much work as I can handle now, and in fact, since Covid started demand for my services has sky rocketed. Your advice is good.