PS has worked as a freelance writer since 2012. When she's not traveling and writing, she helps people with web design and development.
Google periodically changes their SEO strategies making it trickier for bloggers and website owners to leverage their website higher in the search results. For this, it is important to have someone who can excel in these SEO techniques and also lure users to click on the website link. Specifically called SEO copywriter, they play an important role in converting web traffic to sales and giving a boost to the website rank in the search results.
SEO Copywriting is also considered as one of the highest paying online jobs, with a huge market for potential growth. If you ever wish to be a part of a freelance writing career, then SEO copywriting is the best option to go for. Many people, who opt to work-from-home are going for this profession and earning plenty of money.
Search Engine Optimisation, SEO in short, is the technique of optimizing the website content to increase its rank in the search engine. So, it appears before the other websites with similar content.
SEO copywriting is a part of the writing profession. As the name suggests, it is the technique to write persuading content that makes readers take the relevant action.
While copywriting can be done both offline and online, SEO copywriting is especially related to digital marketing. In this, the copywriter not only writes compelling content, but he/she has to optimize the content to make it appear higher in the search result.
Exponential Growth in Internet Marketing
The digital marketing is expanding at a much faster rate and more and more offline businesses are switching to online advertising, thus the need for copywriters are growing.
It is estimated that the amount spent on online advertising has increased by more than 70 billion US dollars since 2010. With this much amount of money pouring in, businesses are looking for expert SEO copywriters who can develop the marketing strategy as well as understand the mechanism of the search algorithm.
Important Terms for SEO Copywriter
To excel in this field, it is important to know the following key terms and how to use them:
- Keyword Density
- Keyword Frequency
- Keyword Stuffing
- Keyword Phrases
- Long-tail keywords
- Link Building
- Inbound Links
- Foundational Content
- Article/Content Marketing
If you are familiar with these terms and use them as well, then you are already way ahead of others to earn a good income.
What Clients look for while hiring an SEO Copywriter?
To have a solid base, it is important to understand what your clients need from you. Understanding their viewpoint can make you worthy enough of getting hired. Here are a few guidelines that you must know:
1. SEO terms
You must be able to speak the language of SEO like a professional. It is important to know the above-mentioned terms deeply, which are the basics of this job.
2. Additional Services
Besides being an excellent copywriter, you must essentially have the knowledge of meta tag writing as well as marketing techniques.
Include samples with your profile. They are must to prove your expertise. The best way to show them is to add them on your website along with testimonials. If you are new, then show your certification and any sample work you have done during that certification.
These are basic skills that every client look for in an SEO copywriter. The most successful copywriters earn $25-$100 or even more for 300-500 word articles.
Challenges in SEO Copywriting
Being an SEO copywriter has its own perks and challenges. While businesses are ready to pay a hefty amount, copywriters need to take care of the following things:
- Optimization of websites for search engines
- Appeal your work to the clients, prospects, and readers
- Solve a specific problem
- Use measures to boost the website rank
Elements of SEO Copywriting
To produce excellent web content, it is important to take into consideration the essential elements that you will help you boost your website reach: Let’s read them:
1. Speed Analysis
As per the research, it is required that the page loading time must be below 3 seconds to maintain user attention. It is noted that more than 50% of the users leave the web page if it takes more than 3 seconds to load. Most of the user expect the page to load within 2 seconds.
Even if you wrote a high-quality content, it is of no use unless you have a low loading time. There is a website named Pingdom where you can test your website speed.
Think about it, what will make you click a website link? You got it right, the headline of the content. If you have crafted an appealing title for your content, then there are high chances of visitors visiting your web page. High-quality content with the low-quality headline is a waste of money and time. Some examples of clickable headlines are as follows:
- 7 Promising Ways to Increase your Business Sales
- How to Start an Online Business That Receives Highest Engagement
- How to Become Certified Yoga Instructor
- How to Increase Web Traffic from 10,000 to 100,000 within a Month
Make sure to keep your headline up to 72 characters, so that it completely appears in the search result.
Content is an obvious essential element of every strategy related to digital marketing. The reason why people do online searches is to find useful content for themselves. A search engine is always looking for new SEO content, so make sure to consistently update your website. You must have noticed how the content is displayed on the basis of its updated date, in the search results.
As per the stories of successful bloggers, the web traffic can be increased, organically, to 10 to 100 times within a few months by posting new content 3-4 times a week.
Use long-tail keywords to improve your Google Search Ranking. Avoid keyword stuffing and make sure to put the most important keyword in the headline.
4. Meta Tags
Optimizing meta tags is the most crucial task of an SEO expert. The search algorithm extensively considers meta tags to display different websites. The content written in meta descriptions helps search engines to know about the website niche and the reason for using specific keywords.
The meta tags are written within the head tags of the HTML. Also, keep in mind the following points while writing the meta description:
- It should have no more than 150 characters. These words appear in the search results below the headline of the content.
- Summarize the key point of your content and use the call to action to promote readers to click on the link
- Include important keywords. If the user searched words match your description, then they will appear highlighted(in bold letters). Showing your content is appropriate for the user.
- Make sure to write a different description for different pages because the similar ones are ignored the webmaster and have the possibility to be flagged by Google.
5. Keyword Frequency
It means the number of times a specific keyword is listed on your web page. Keyword frequency and keyword density are two different terms with different meanings. While keyword frequency is about the total number of times the particular keyword is used, keyword density is about the ratio of specific keyword number to the other words on the web page.
Though these terms are not much relevant to Google, they still play a significant role in generating SEO strategy.
Make sure to avoid keyword stuffing. If your web page contains an excessive list of same keywords, then it may be penalized by Google.
You can check your keyword density through SEObook keyword density tool.
6. Page Links
Building page links can highly impact the ranking of your web page. It is a good way to explain to Google that you connect with other useful content and are sociable. The link can be of your own website or someone’s else.
Linking to others’ websites may look not a good idea, but it shows you value others' content. Google, indeed, appreciates your work and gives you better search ranking.
You can use the following ideas to link pages on your web page:
- Add relevant pages in your introduction
- Add links, in the middle of your content where necessary, to those websites that provide in-depth guides to your topics
- Add link though anchor text to give a seamless look to your content.
These are some basic ideas, you can try something else as well.
The essential elements help you receive higher rank in the search results by fulfilling SEO guidelines, now what about the content optimization? How to write a persuasive and optimized content to improve your overall ranking? What elements as a copywriter, you need to include in your content?
Let’s read about them:
1. Title Tags
Title tags appear as headlines in the search results. It is the HTML tag denoted by <title>. You can use Yoast SEO to generate an optimized title description. According to Moz, the possibly right way to write a title is in the format: Primary Keyword - Secondary Keyword | Brand Name.
The secondary keyword is not that mandatory and you may opt to ignore it.
For Example, How to Earn Money on Listverse | ToughNickel
2. Heading Tags
Heading tags denoted by ‘h’ makes your headlines look bolder and bigger than the rest of the content. It gives an elegant structure to your web page, which is easily readable by the visitors.
Content is the king of all. There is no alternative. Write useful content with easy-to-understand words. Avoid keyword stuffing and copying content. Google will know if the content is similar to other websites and then, your page will never appear in the search result. Research as much as possible before pairing up the sentences together. It is highly recommended to post regularly to get fast and better results.
Also, include backlinks, where ever possible and the related keywords. Repeat the keywords at least 3-5 times on the whole page.
4. Keyword Research
Before including keywords in your content, do proper research. The mismatched keywords may affect your search ranking. Do an extensive search and find out what each keyword actually stands for. Make use of long-tail keywords. You can also make use of the Google Keyword Planner. Few examples of long-tail keywords are:
- Best waterproof running shoes
- How to generate social media engagement for DIY products
- Name of old-age people who got selected in running competition
People will easily understand your point though a well-formatted story. If possible, craft a story that highlights the reliability of your content through audio, video or a guest post.
6. Case Study
Case studies are the most valued content types. Try to add one to deliver powerful content. Through case studies, customers can grasp the practical idea of your thoughts. Case studies may include, but not limited, research studies, experiments, analytics information, and interviews.
7. Search Robots
Google robots crawl through your website meta tags to find suitable content for the searched query. To make your website visible, use the primary keyword in your meta tags and also make use of alternative keywords in your introduction if they fit well.
8. On-page optimization
On-page optimization or you may say on-page SEO refers to the method of generating SEO-friendly content through web page optimization. It can be done through internal links, social media shares, optimized headlines, and bounce rate.
9. Off-page optimization
Off-page optimization is the process of using outside methods to popularise your web page. It is done through marketing with the public, sharing content on social media, creating a guest post, blogging, and networking.
How to Encourage People to Take Action?
The final part of the process is to lure the readers to take action that benefits you. Here are some tips to make it possible:
- Use Bullet Points
- Generate lucrative headlines (make use of keywords)
- Clearly, state the purpose of writing
- Solve the users’ problem through your content
- Make use of “you” and “your”
- Give an emotional touch to your statements
These are some tips to make your content persuasive for the readers. As per the successful bloggers, these above-mentioned strategies have helped them achieve 200% more traffic and sales within a short time.
Research and create useful content that benefits users and meet their needs. Practice these points to become an expert in SEO copywriting.
Well, it is a must tell that people with this knowledge have the potential to make $40-$100 per hour or even generate an annual income of $200,000.
Gupi on June 09, 2019:
Thank you for sharing these amazing tips. I have been able to learn a lot of new things about SEO as a growing industry through reading this.
Prachi Sharma (author) from Seattle, WA on May 09, 2019:
Meta tags are still very important for SEO. title, description, social media tags, responsive tags, canonical tags need to be taken care of, for SEO strategy.
Dana from Wroclaw, Poland on May 07, 2019:
Very comprehensive and an interesting article. When it comes to meta tags, I've read that they do not matter that much for SEO in 2019. Is it true?